Brand page · Jewelry · United States
Shinola: 486k visits a month, 798 active Meta ads, Gravity score 597.
Shinola — Shinola is an American design brand that crafts watches, leather goods, jewelry and bicycles with a focus on timeless design and craftsmanship. In September 2026 shinola.com drew an estimated 486k visits, down 26% on the month before. It ranks #70 of 33,382 Jewelry brands in United States and holds a 2.3 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shinola is an American design brand that crafts watches, leather goods, jewelry and bicycles with a focus on timeless design and craftsmanship.
01 · Traffic
How much traffic Shinola gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shinola drew an estimated 486k visits in September 2026, down 26% on the month before and down 2% over three months.
- Worldwide#25,436of 4.5m sites · Top 1%
- In United States#8,304of 1.2m sites · Top 1%
- Jewelry, worldwide#357of 132,285 brands · Top 1%
- Jewelry, United States#70of 33,382 brands · Top 1%
486k
estimated visits in September
1 mo ▼ −25.7%4 mo ▼ −2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shinola.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shinola holds 2.3 out of 5 on Trustpilot over 31 reviews, 7 of them in the last twelve months: 16% of customers give five stars and 61% one star. That volume places Shinola in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Watch Store Bags and Luggage Store Fashion Accessories Store Bag Shop Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shinola sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shinola sells on Shopify, 77% of its catalogue in stock. The best seller is Large Hard Ruled Journal - Navy, at US$30.00, followed by Slim Bifold Wallet - Medium Brown and Medium Hard Ruled Journal - Fern.
#1Large Hard Ruled Journal - NavyShinolaUS$30.00In stock
#2Slim Bifold Wallet - Medium BrownShinolaUS$225.00In stock
#3Medium Hard Ruled Journal - FernShinolaUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shinola in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 46% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$795.00
- Currency
- USD
04 · Ads
What Shinola is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shinola runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
Shinola Men's LeatherShinola6 Oct 2026image
For the couple with everythingShinola6 Oct 2026image
Ice Blue Sapphire Dial WatchShinola6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Zeta Global Corp.verified
Text ad20 Oct 2026Zeta Global Corp.verified
Text ad20 Oct 2026Zeta Global Corp.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shinola.
The creators who tag @shinola on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shinola on Instagram, led by Habibi Edition (13.1k followers, 5.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHabibi Edition@habibi.edition · 🇺🇸 US | Fashion style luxury Creator | 13.1k | 5.7% | 5 | Tagged @shinola |
06 · Competitors according to Gravity
Who Shinola competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shinola among Jewelry brands in United States. The closest is Nixon, then Fossil IN, Daniel Wellington, CLUSE, RAYMOND WEIL, Swan & Edgar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nixonnixon.com | |||||||
| Fossil INfossil.in | |||||||
| Daniel Wellingtondanielwellington.com | |||||||
| CLUSEcluse.com | |||||||
| RAYMOND WEILraymond-weil.com | |||||||
| Swan & Edgarswanandedgar.com |
07 · Company
The company behind Shinola.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shinola is a company based in Detroit, United States, founded in 2011 according to LinkedIn, on a domain registered in December 1997. It employs about 384 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Detroit
- Founded
- 2011, per LinkedIn
- Domain registered
- 9 Dec 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 384 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shinola.com · Shopify · USD
- Catalogue
- 466 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shinola
What people ask Google about Shinola.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shinola legit or a scam?
According to Gravity by Benchr, Shinola is a brand based in Detroit, United States: its website has existed since December 1997, it sells on a Shopify store, it employs 384 people on LinkedIn, it has 254,771 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Shinola?
Customers rate Shinola 2.3 out of 5 on Trustpilot over 31 reviews, 7 of them in the last twelve months: 16% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shinola?
Shinola is an American design brand that crafts watches, leather goods, jewelry and bicycles with a focus on timeless design and craftsmanship. Gravity by Benchr classifies it under Jewelry, with Belts making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Shinola expensive?
Shinola's best seller, Large Hard Ruled Journal - Navy, sells US$30.00 on shinola.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check shinola.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Shinola have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shinola advertises on Facebook and Instagram and on Google, where its offers often run. Check shinola.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Shinola?
Shinola sells on its own website, shinola.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Shinola?
Gravity by Benchr records a company based in Detroit, United States, founded in 2011 according to LinkedIn, on a domain registered in 1997, with 384 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shinola growing?
Not at the moment. Gravity by Benchr estimates about 485,500 visits to shinola.com in September 2026, down 26% in a month and down 2% over three months. Shinola ranks #70 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shinola use?
Gravity by Benchr identifies shinola.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Shinola spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shinola on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Shinola ranks #70 of 33,382 by estimated traffic. Its closest competitors on the same market are Nixon, Fossil IN, Daniel Wellington, CLUSE and RAYMOND WEIL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shinola.