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Brand page · Toys · Australia

Australian Geographic Top 5% worldwide Top 5% in Australia Top 5% in Toys Top 5% in Toys in Australia
shop.australiangeographic.com.au·🇦🇺 Redfern, Australia· Shopify

Australian Geographic traffic, ads & competitors 53.1k visits a month, 45 active Meta ads, Gravity score 576.

Australian Geographic — Australian Geographic is an Australian icon and one-stop shop for educational toys, telescopes, books, and unique gifts, with 100% of profits from the online store contributed to the Australian Geographic Society. In September 2026 shop.australiangeographic.com.au drew an estimated 53.1k visits, up 21% on the month before. It ranks #53 of 1,837 Toys brands in Australia.

shop.australiangeographic.com.au@australiangeographic.shop 3.1kYouTube 25.2kFacebookLinkedIn 5kTrustpilot 3.6Meta Ad Library 45

Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
53.1k
+21% vs. August 2026
Instagram followers
3.1k
55 posts · @australiangeographic.shop
Trustpilot
3.6
1 review
Meta ads
45
active
Products
72%
in stock · 194 collections
Rank in Australia
#53
of 1,837 in Toys
LinkedIn
5k
followers · 87 employees
Earned media value
€2.0k
per month, Instagram

Gravity score

576/ 1000 · 8 of 10 indicators rated
Brand Power416
Momentum710
Performance601

Percentiles within 72 peers: Toys brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Australian Geographic is an Australian icon and one-stop shop for educational toys, telescopes, books, and unique gifts, with 100% of profits from the online store contributed to the Australian Geographic Society.

01 · Traffic

Australian Geographic website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Australian Geographic drew an estimated 53.1k visits in September 2026, up 21% on the month before and up 82% over three months.

  • Worldwide#161,452of 4.5m sites · Top 5%
  • In Australia#3,908of 105k sites · Top 5%
  • Toys, worldwide#1,717of 50,509 brands · Top 5%
  • Toys, Australia#53of 1,837 brands · Top 5%
Monthly visitssource Sept 2026

53.1k

estimated visits in September

1 mo ▲ +20.7%4 mo ▲ +81.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

Australian Geographic reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Australian Geographic holds 3.6 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.6TrustScore · 1 review
5 ★0%
4 ★100%
3 ★0%
2 ★0%
1 ★0%

Artist

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Australian Geographic best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Australian Geographic sells on Shopify, 72% of its catalogue in stock. The best seller is Planetarium Projector, at A$59.95, followed by Pocket Scope - Portable Microscope and Hansa Possum Puppet.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Educational Toys12%
Magazines9%
Dolls, Playsets & Toy Figures9%
Print Books7%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys31%
Books11%
Magazines & Newspapers10%
Decor7%
Clothing7%

The dominant category places Australian Geographic in its comparison group.

Prices and ratingsstore data
Average rating
4.75 / 5
Rated products
61% of the catalogue
In stock
72%
Upper price quartile
US$39.35
Currency
AUD

05 · Influencers

Australian Geographic influencers

The creators who tag @australiangeographic.shop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @australiangeographic.shop · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Australian Geographic competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Australian Geographic among Toys brands in Australia. The closest is wondertivity.com.au, then Lackadaisy Store, Wonderful Me, Transport Heritage NSW, Smart Kids Australia, George the Farmer.

CompetitorsToys · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
wondertivity.com.auwondertivity.com.au
Lackadaisy Storelackadaisy.store
Wonderful Mewonderfulme.com.au
Transport Heritage NSWshop.thnsw.com.au
Smart Kids Australiasmartkids.com.au
George the Farmergeorgethefarmer.com.au
Competitors Gravity finds for Australian Geographic. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Australian Geographic with wondertivity.com.au

07 · Company

Who is behind Australian Geographic?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Australian Geographic is a company based in Redfern, Australia, founded in 1986 according to LinkedIn. It employs about 87 people.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia · Redfern
Founded
1986, per LinkedIn
Employees
87 on LinkedIn
DistributionGravity index, Nov 2026
Own store
shop.australiangeographic.com.au · Shopify · AUD
Catalogue
194 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Australian Geographic

What people ask Google about Australian Geographic.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Australian Geographic legit or a scam?

According to Gravity by Benchr, Australian Geographic is a brand based in Redfern, Australia: it sells on a Shopify store, it employs 87 people on LinkedIn, it has 3,055 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Australian Geographic known for?

Australian Geographic is an Australian icon and one-stop shop for educational toys, telescopes, books, and unique gifts, with 100% of profits from the online store contributed to the Australian Geographic Society. Gravity by Benchr classifies it under Toys, with Educational Toys making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Australian Geographic cost?

Australian Geographic's best seller, Planetarium Projector, sells A$59.95 on shop.australiangeographic.com.au. 72% of the catalogue is in stock. Gravity does not track prices daily: check shop.australiangeographic.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Australian Geographic discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Australian Geographic advertises on Facebook and Instagram, where its offers often run. Check shop.australiangeographic.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Australian Geographic?

Australian Geographic sells on its own website, shop.australiangeographic.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Australian Geographic?

Gravity by Benchr records a company based in Redfern, Australia, founded in 1986 according to LinkedIn, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Australian Geographic doing well?

Yes. Gravity by Benchr estimates about 53,100 visits to shop.australiangeographic.com.au in September 2026, up 21% in a month and up 82% over three months. Australian Geographic ranks #53 of 1,837 Toys brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Australian Geographic use?

Gravity by Benchr identifies shop.australiangeographic.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Australian Geographic's ad budget?

Gravity by Benchr does not publish a spend figure for Australian Geographic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in Australia?

Among Toys brands in Australia in the Gravity by Benchr index, Australian Geographic ranks #53 of 1,837 by estimated traffic. Its closest competitors on the same market are wondertivity.com.au, Lackadaisy Store, Wonderful Me, Transport Heritage NSW and Smart Kids Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Australian Geographic.