Brand page · Clothing
CUUP traffic, ads & competitors 145k visits a month, 522 active Meta ads.
CUUP — CUUP is a lingerie brand that sells bras and underwear in sizes 10-36, offering elevated intimates designed to support in 67 sizes. The brand focuses on fashion-first, fit-obsessed styles for women of all shapes and sizes. In September 2026 shopcuup.com drew an estimated 145k visits, down 24% on the month before. It ranks #1,056 of 97,158 Clothing brands and holds a 1.7 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
CUUP is a lingerie brand that sells bras and underwear in sizes 10-36, offering elevated intimates designed to support in 67 sizes. The brand focuses on fashion-first, fit-obsessed styles for women of all shapes and sizes.
01 · Traffic
CUUP website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CUUP drew an estimated 145k visits in September 2026, down 24% on the month before and down 30% over three months.
- Worldwide#68,526of 4.5m sites · Top 5%
- In United States#22,572of 1.2m sites · Top 5%
- Clothing, worldwide#6,389of 459,295 brands · Top 5%
- Clothing, United States#1,056of 97,158 brands · Top 5%
145k
estimated visits in September
1 mo ▼ −24.2%4 mo ▼ −30.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
CUUP reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CUUP holds 1.7 out of 5 on Trustpilot over 39 reviews, 6 of them in the last twelve months: 0% of customers give five stars and 82% one star. That volume places CUUP in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Underwear Store Clothing Store Lingerie Store Lingerie Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
CUUP best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read CUUP's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places CUUP in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
CUUP ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CUUP runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
The Midi Dress - Modal Silk Rib by CUUP in Scarlet (Size 5 / XL)CUUP6 Oct 2026image
Support Made Chic—30A-50HCUUP6 Oct 2026video
Support for D-H cupsCUUP4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FULLBEAUTY BRANDS, L.P.verified
Text ad20 Oct 2026FULLBEAUTY BRANDS, L.P.verified
Text ad20 Oct 2026FULLBEAUTY BRANDS, L.P.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
CUUP influencers
The creators who tag @cuup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cuup on Instagram, led by I N D I A de B E A U F O R T (1.1m followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| II N D I A de B E A U F O R T@indiadebeaufort · 🇺🇸 US | Fashion style luxury Creator | 1.1m | 3.8% | 2 | Tagged @cuup |
06 · Competitors according to Gravity
CUUP competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CUUP among Clothing brands. The closest is Thirdlove, then Curvy Kate, Brastop, Sans Complexe Lingerie, Bare Necessities, Montelle Intimates.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Thirdlovethirdlove.com | |||||||
| Curvy Katecurvykate.com | |||||||
| Brastopbrastop.com | |||||||
| Sans Complexe Lingeriesanscomplexe.com | |||||||
| Bare Necessitiesbarenecessities.com | |||||||
| Montelle Intimatesmontelleintimates.com |
07 · Company
Who is behind CUUP?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CUUP is an e-commerce brand, on a domain registered in January 2018. It employs about 35 people.
- Domain registered
- 25 Jan 2018
- Employees
- 35 on LinkedIn
- Own store
- shopcuup.com · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CUUP
What people ask Google about CUUP.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CUUP a legit company?
According to Gravity by Benchr, CUUP is a brand: its website has existed since January 2018, it sells on a Salesforce_commerce store, it employs 35 people on LinkedIn, it has 210,744 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
CUUP reviews: is it worth it?
Customers rate CUUP 1.7 out of 5 on Trustpilot over 39 reviews, 6 of them in the last twelve months: 0% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is CUUP?
CUUP is a lingerie brand that sells bras and underwear in sizes 10-36, offering elevated intimates designed to support in 67 sizes. The brand focuses on fashion-first, fit-obsessed styles for women of all shapes and sizes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
CUUP promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CUUP advertises on Facebook and Instagram and on Google, where its offers often run. Check shopcuup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy CUUP?
CUUP sells on its own website, shopcuup.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind CUUP?
Gravity by Benchr records a company, whose domain was registered in 2018, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is CUUP doing well?
Not at the moment. Gravity by Benchr estimates about 145,300 visits to shopcuup.com in September 2026, down 24% in a month and down 30% over three months. CUUP ranks #1,056 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CUUP use?
Gravity by Benchr identifies shopcuup.com as a Salesforce_commerce store. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records.
How much does CUUP spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CUUP on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, CUUP ranks #1,056 of 97,158 by estimated traffic. Its closest competitors on the same market are Thirdlove, Curvy Kate, Brastop, Sans Complexe Lingerie and Bare Necessities. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CUUP.