Brand page · Health Care

SkinnyFit Top 1% worldwide Top 1% in Health Care
skinnyfit.com· Shopify·Since 2005

SkinnyFit: 298K visits a month, 88 active Meta ads.

SkinnyFit — SkinnyFit is a wellness and beauty brand that sells supplements including collagen peptides, liquid collagen, wellness gummies, and health supplements. In September 2026 skinnyfit.com drew an estimated 298K visits, down 23% on the month before. It ranks #138 of 12,108 Health Care brands and holds a 2.8 Trustpilot rating over 1,631 reviews.

skinnyfit.com@skinnyfit 299KYouTube 73.4KFacebookTrustpilot 2.8Meta Ad Library 88

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
298K
−23% vs. August 2026
Instagram followers
299K
3,478 posts · @skinnyfit
Trustpilot
2.8
1,631 reviews · 378 in 12 months
Meta ads
88
active · on Google since 2022
Products
95%
in stock
Rank in United States
#138
of 12,108 in Health Care
LinkedIn
—
Data not available
Earned media value
€1.1k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

SkinnyFit is a wellness and beauty brand that sells supplements including collagen peptides, liquid collagen, wellness gummies, and health supplements.

01 · Traffic

How much traffic SkinnyFit gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SkinnyFit drew an estimated 298K visits in September 2026, down 23% on the month before and up 31% over three months.

  • Worldwide#37,782of 4.5M sites · Top 1%
  • In United States#12,306of 1.2M sites · Top 5%
  • Health Care, worldwide#732of 105,715 brands · Top 1%
  • Health Care, United States#138of 12,108 brands · Top 5%
Monthly visitssource Sept 2026

298K

estimated visits in September

1 mo ▼ −22.9%4 mo ▲ +30.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about SkinnyFit.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SkinnyFit holds 2.8 out of 5 on Trustpilot over 1,631 reviews, 378 of them in the last twelve months: 28% of customers give five stars and 48% one star. That volume places SkinnyFit in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.8TrustScore · 1,631 reviews · 378 in 12 months
Top 10% review volume
5 ★28%
4 ★6%
3 ★10%
2 ★8%
1 ★48%

Vitamin and Supplements Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SkinnyFit sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SkinnyFit sells on Shopify, 95% of its catalogue in stock. The best seller is NLP-1, at US$68.96, followed by Super Youth Collagen Peptides - Tropical Punch and Super Youth Collagen Peptides - Strawberry Watermelon.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition86%
Health & Beauty10%
Lifestyle Services1%
Cosmetics1%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care86%
Health & Beauty10%
Personal Care1%
Clothing Accessories1%
Personal Services1%

The dominant category places SkinnyFit in its comparison group.

Prices and ratingsstore data
Average rating
4.39 / 5
Rated products
100% of the catalogue
In stock
95%
Upper price quartile
US$152.49
Currency
USD

05 · Influencers

Who talks about SkinnyFit.

The creators who tag @skinnyfit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @skinnyfit on Instagram, led by Dr Radha Joshi PT, DPT (198K followers, 1.0% engagement).

Influencersaccounts tagging @skinnyfit · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDr Radha Joshi PT, DPT@radha_joshi · 🇺🇸 USHealth medicine Creator198K1.0%1Tagged @skinnyfit
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SkinnyFit competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SkinnyFit among Health Care brands. The closest is absolutecollagen.com, then Elavate Collagen, Glow25, Vital Proteins, The Collagen Co., Primabiotic.

CompetitorsHealth Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
absolutecollagen.comabsolutecollagen.com
Elavate Collagenelavate.com
Glow25glow25.de
Vital Proteinsvitalproteins.com
The Collagen Co.thecollagen.co
Primabioticprimabiotic.pl
Competitors Gravity finds for SkinnyFit. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SkinnyFit with absolutecollagen.com

07 · Company

The company behind SkinnyFit.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SkinnyFit is an e-commerce brand, on a domain registered in August 2005.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
6 Aug 2005
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
skinnyfit.com · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SkinnyFit

What people ask Google about SkinnyFit.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SkinnyFit legit or a scam?

According to Gravity by Benchr, SkinnyFit is a brand: its website has existed since August 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 299,397 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about SkinnyFit?

Customers rate SkinnyFit 2.8 out of 5 on Trustpilot over 1,631 reviews, 378 of them in the last twelve months: 28% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SkinnyFit?

SkinnyFit is a wellness and beauty brand that sells supplements including collagen peptides, liquid collagen, wellness gummies, and health supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does SkinnyFit cost?

SkinnyFit's best seller, NLP-1, sells US$68.96 on skinnyfit.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check skinnyfit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

SkinnyFit promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: SkinnyFit advertises on Facebook and Instagram and on Google, where its offers often run. Check skinnyfit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy SkinnyFit?

SkinnyFit sells on its own website, skinnyfit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind SkinnyFit?

Gravity by Benchr records a company, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is SkinnyFit doing well?

Yes. Gravity by Benchr estimates about 297,800 visits to skinnyfit.com in September 2026, down 23% in a month and up 31% over three months. SkinnyFit ranks #138 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SkinnyFit use?

Gravity by Benchr identifies skinnyfit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.

What is SkinnyFit's ad budget?

Gravity by Benchr does not publish a spend figure for SkinnyFit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands?

Among Health Care brands in the Gravity by Benchr index, SkinnyFit ranks #138 of 12,108 by estimated traffic. Its closest competitors on the same market are absolutecollagen.com, Elavate Collagen, Glow25, Vital Proteins, The Collagen Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SkinnyFit.