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- Smartmoms
Brand page · Toys · Germany
Smartmoms: 242k visits a month, 275 active Meta ads, Gravity score 589.
Smartmoms — Smartmoms is an online retailer that sells quality essentials for parents and children, including toys, arts and crafts, Montessori learning materials, plush toys, and everyday essentials. In September 2026 smartmoms.uk drew an estimated 242k visits, up 79% on the month before. It ranks #13 of 2,441 Toys brands in Germany and holds a 2.6 Trustpilot rating over 207 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Toys brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smartmoms is an online retailer that sells quality essentials for parents and children, including toys, arts and crafts, Montessori learning materials, plush toys, and everyday essentials.
01 · Traffic
How much traffic Smartmoms gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smartmoms drew an estimated 242k visits in September 2026, up 79% on the month before and up 109% over three months.
- Worldwide#44,691of 4.5m sites · Top 5%
- In United Kingdom#2,266of 192k sites · Top 5%
- Toys, worldwide#338of 50,509 brands · Top 1%
- Toys, United Kingdom#13of 2,441 brands · Top 1%
242k
estimated visits in September
1 mo ▲ +78.7%4 mo ▲ +109.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smartmoms.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smartmoms holds 2.6 out of 5 on Trustpilot over 207 reviews, 207 of them in the last twelve months: 32% of customers give five stars and 60% one star. That volume places Smartmoms in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smartmoms sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smartmoms sells on Shopify, 100% of its catalogue in stock. The best seller is Plush Farm Animal Set with Sounds, at £19.95, followed by Embroidery Stitch Book for Mums and Kids and Watercolour Painting Book with Built In Paint.
#1Plush Farm Animal Set with SoundsSmartmoms£19.95In stock
#2Embroidery Stitch Book for Mums and KidsSmartmoms£13.95In stock
#3Watercolour Painting Book with Built In PaintSmartmoms£5.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smartmoms in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 88% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$26.07
- Currency
- GBP
04 · Ads
What Smartmoms is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smartmoms runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2025 (image, text, video).
#1 Active Kids ToySmartmoms UK13 Oct 2026video
#1 Kids BottleSmartmoms UK13 Oct 2026video
#1 Kids Hair StylerSmartmoms UK8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Liam Hellerverified
Text ad21 Oct 2026Liam Hellerverified
Image ad20 Oct 2026Liam Hellerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smartmoms.
The creators who tag @smartmomsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Smartmoms competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smartmoms among Toys brands in Germany. The closest is lovevery.com, then Imagimake, Toyworld, RMS USA, 10doigts, Goodgudi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lovevery.comlovevery.com | |||||||
| Imagimakeimagimake.com | |||||||
| Toyworldtoyworld.co.nz | |||||||
| RMS USArms-usa.com | |||||||
| 10doigts10doigts.fr | |||||||
| Goodgudigoodgudi.com |
07 · Company
The company behind Smartmoms.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smartmoms is a company based in Frankfurt am Main, Germany, on a domain registered in November 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Frankfurt am Main
- Founded
- Data not available
- Domain registered
- 10 Nov 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smartmoms.uk · Shopify · GBP
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smartmoms
What people ask Google about Smartmoms.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smartmoms a legit company?
According to Gravity by Benchr, Smartmoms is a brand based in Frankfurt am Main, Germany: its website has existed since November 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 12,842 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Smartmoms reviews: is it worth it?
Customers rate Smartmoms 2.6 out of 5 on Trustpilot over 207 reviews, 207 of them in the last twelve months: 32% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smartmoms known for?
Smartmoms is an online retailer that sells quality essentials for parents and children, including toys, arts and crafts, Montessori learning materials, plush toys, and everyday essentials. Gravity by Benchr classifies it under Toys, with Arts & Crafts making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Smartmoms prices: how much is it?
Smartmoms' best seller, Plush Farm Animal Set with Sounds, sells £19.95 on smartmoms.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check smartmoms.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Smartmoms promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Smartmoms advertises on Facebook and Instagram and on Google, where its offers often run. Check smartmoms.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Smartmoms?
Smartmoms sells on its own website, smartmoms.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Smartmoms?
Gravity by Benchr records a company based in Frankfurt am Main, Germany, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smartmoms doing well?
Yes. Gravity by Benchr estimates about 242,200 visits to smartmoms.uk in September 2026, up 79% in a month and up 109% over three months. Smartmoms ranks #13 of 2,441 Toys brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smartmoms use?
Gravity by Benchr identifies smartmoms.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Smartmoms spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smartmoms on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Germany?
Among Toys brands in Germany in the Gravity by Benchr index, Smartmoms ranks #13 of 2,441 by estimated traffic. Its closest competitors on the same market are lovevery.com, Imagimake, Toyworld, RMS USA and 10doigts. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smartmoms.