Brand page · Personal Care · United States
Smooche: 4.8M visits a month, 1,021 active Meta ads, Gravity score 620.
Smooche — Smooche is an American direct-to-consumer beauty and cosmetics brand offering makeup, serums, and skincare tools. In September 2026 smooche.com drew an estimated 4.8M visits, up 2% on the month before. It ranks #5 of 33,626 Personal Care brands in United States and holds a 4.3 Trustpilot rating over 9,892 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smooche is an American direct-to-consumer beauty and cosmetics brand offering makeup, serums, and skincare tools.
01 · Traffic
How much traffic Smooche gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smooche drew an estimated 4.8M visits in September 2026, up 2% on the month before and up 145% over three months.
- Worldwide#4,064of 4.5M sites · Top 1%
- In United States#1,409of 1.2M sites · Top 1%
- Personal Care, worldwide#110of 215,119 brands · Top 1%
- Personal Care, United States#5of 33,626 brands · Top 1%
4.8M
estimated visits in September
1 mo ▲ +2.4%4 mo ▲ +144.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smooche.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smooche holds 4.3 out of 5 on Trustpilot over 9,892 reviews, 7,201 of them in the last twelve months: 73% of customers give five stars and 11% one star. That volume places Smooche in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smooche sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smooche sells on Shopify, 100% of its catalogue in stock. The best seller is Smooche Premium Shipping Protection, at US$4.95, followed by Smooche Blender and Color Changing Foundation.
#1Smooche Premium Shipping ProtectionSmoocheUS$4.95In stock
#2Smooche BlenderSmoocheUS$9.00In stock
#3Color Changing FoundationSmoocheUS$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smooche in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 96% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$39.00
- Currency
- USD
04 · Ads
What Smooche is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smooche runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Collagen creams can't absorb. This serum can.Smooche15 Oct 2026video
Collagen creams can't absorb. This serum can.Smooche15 Oct 2026video
Collagen creams can't absorb. This serum can.Smooche15 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Smooche LLCverified
Image ad21 Oct 2026Smooche LLCverified
Image ad21 Oct 2026Smooche LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smooche.
The creators who tag @smooche on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smooche on Instagram, led by Madeleine Pedersen (86.3K followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMadeleine Pedersen@madeleinepedersenn · 🇩🇰 DK | Fashion style luxury Creator | 86.3K | 6.6% | 1 | Tagged @smooche |
06 · Competitors according to Gravity
Who Smooche competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smooche among Personal Care brands in United States. The closest is Kaybeauty, then MAC Cosmetics, Kosas, Bobbi Brown Cosmetics, P Louise, Ogee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kaybeautykaybeauty.com | |||||||
| MAC Cosmeticsmaccosmetics.ca | |||||||
| Kosaskosas.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| P Louiseplouise.co.uk | |||||||
| Ogeeogee.com |
07 · Company
The company behind Smooche.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smooche is a company based in West Hollywood, United States, on a domain registered in January 2004.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · West Hollywood
- Founded
- Data not available
- Domain registered
- 13 Jan 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smooche.com · Shopify · USD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smooche
What people ask Google about Smooche.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smooche legit or a scam?
According to Gravity by Benchr, Smooche is a brand based in West Hollywood, United States: its website has existed since January 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 145,992 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Smooche?
Customers rate Smooche 4.3 out of 5 on Trustpilot over 9,892 reviews, 7,201 of them in the last twelve months: 73% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smooche known for?
Smooche is an American direct-to-consumer beauty and cosmetics brand offering makeup, serums, and skincare tools. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Smooche prices: how much is it?
Smooche's best seller, Smooche Premium Shipping Protection, sells US$4.95 on smooche.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smooche.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Smooche have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smooche advertises on Facebook and Instagram and on Google, where its offers often run. Check smooche.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Smooche?
Smooche sells on its own website, smooche.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Smooche?
Gravity by Benchr records a company based in West Hollywood, United States, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smooche doing well?
Yes. Gravity by Benchr estimates about 4,778,100 visits to smooche.com in September 2026, up 2% in a month and up 145% over three months. Smooche ranks #5 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smooche use?
Gravity by Benchr identifies smooche.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Smooche's ad budget?
Gravity by Benchr does not publish a spend figure for Smooche on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Smooche ranks #5 of 33,626 by estimated traffic. Its closest competitors on the same market are Kaybeauty, MAC Cosmetics, Kosas, Bobbi Brown Cosmetics, P Louise. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smooche.