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  5. Snif

Brand page · Personal Care · United States

Snif Top 1% worldwide Top 5% in the United States Top 1% in Personal Care Top 1% in Personal Care in the United States
snif.co·🇺🇸 Northport, United States· Shopify·Since 2020

Snif traffic, ads & competitors 284k visits a month, 118 active Meta ads, Gravity score 630.

Snif — Snif is a brand that makes fine fragrances and scented candles. They offer various scent products including body mists, cologne lines, and experimental fragrances. In September 2026 snif.co drew an estimated 284k visits, down 7% on the month before. It ranks #280 of 33,626 Personal Care brands in the United States.

snif.co@snif 182kFacebookLinkedIn 6.4kTrustpilot 3.0Meta Ad Library 118

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
284k
−7% vs. August 2026
Instagram followers
182k
1,304 posts · @snif
Trustpilot
3.0
2 reviews · 1 in 12 months
Meta ads
118
active · on Google since 2022
Products
93%
in stock · 121 collections
Rank in the United States
#280
of 33,626 in Personal Care
LinkedIn
6.4k
followers · 96 employees
Earned media value
—
Data not available

Gravity score

630/ 1000 · 9 of 10 indicators rated
Brand Power674
Momentum467
Performance749

Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Snif is a brand that makes fine fragrances and scented candles. They offer various scent products including body mists, cologne lines, and experimental fragrances.

01 · Traffic

Snif website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Snif drew an estimated 284k visits in September 2026, down 7% on the month before and down 26% over three months.

  • Worldwide#39,210of 4.5m sites · Top 1%
  • In United States#12,746of 1.2m sites · Top 5%
  • Personal Care, worldwide#1,670of 215,119 brands · Top 1%
  • Personal Care, United States#280of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

284k

estimated visits in September

1 mo ▼ −7.3%4 mo ▼ −25.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Snif reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Snif holds 3.0 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.0TrustScore · 2 reviews · 1 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Candle Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Snif best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Snif sells on Shopify, 93% of its catalogue in stock. The best seller is Pumpkin Smash Candle, at US$34.00–US$129.00, followed by Sweet Ash and Crumb Couture.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics53%
Home Fragrances23%
Laundry Supplies18%
Apparel & Accessories5%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care54%
Decor23%
Household Supplies18%
Apparel & Accessories5%
Gift Cards1%

The dominant category places Snif in its comparison group.

Prices and ratingsstore data
Average rating
4.79 / 5
Rated products
100% of the catalogue
In stock
93%
Upper price quartile
US$34.00
Currency
USD

05 · Influencers

Snif influencers

The creators who tag @snif on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @snif · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Snif competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Snif among Personal Care brands in the United States. The closest is Bath And Body Works, then Fragonard Parfumeur, Boy Smells, Sand + Fog, casadelprofumo.it, Scentira.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bath And Body Worksbathandbodyworks.ca
Fragonard Parfumeurfragonard.com
Boy Smellsboysmells.com
Sand + Fogsandandfoghome.com
casadelprofumo.itcasadelprofumo.it
Scentirascentira.in
Competitors Gravity finds for Snif. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Snif with Bath And Body Works

07 · Company

Who is behind Snif?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Snif is a company based in Northport, United States, founded in 2020 according to LinkedIn, on a domain registered in April 2020. It employs about 96 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Northport
Founded
2020, per LinkedIn
Domain registered
12 Apr 2020
Status
Operating
Employees
96 on LinkedIn
DistributionGravity index, Nov 2026
Own store
snif.co · Shopify · USD
Catalogue
121 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Snif

What people ask Google about Snif.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Snif a legit company?

According to Gravity by Benchr, Snif is a brand based in Northport, United States: its website has existed since April 2020, it sells on a Shopify store, it employs 96 people on LinkedIn, it has 182,404 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Snif known for?

Snif is a brand that makes fine fragrances and scented candles. They offer various scent products including body mists, cologne lines, and experimental fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Snif expensive?

Snif's best seller, Pumpkin Smash Candle, sells from US$34.00 to US$129.00 on snif.co. 93% of the catalogue is in stock. Gravity does not track prices daily: check snif.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Snif discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Snif advertises on Facebook and Instagram and on Google, where its offers often run. Check snif.co for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Snif?

Snif sells on its own website, snif.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Snif?

Gravity by Benchr records a company based in Northport, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 96 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Snif doing well?

Not at the moment. Gravity by Benchr estimates about 284,000 visits to snif.co in September 2026, down 7% in a month and down 26% over three months. Snif ranks #280 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Snif use?

Gravity by Benchr identifies snif.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Snif spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Snif on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United States?

Among Personal Care brands in the United States in the Gravity by Benchr index, Snif ranks #280 of 33,626 by estimated traffic. Its closest competitors on the same market are Bath And Body Works, Fragonard Parfumeur, Boy Smells, Sand + Fog and casadelprofumo.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Snif.