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- Soon Maternity
Brand page · Clothing · Australia
Soon Maternity traffic, ads & competitors 35.2k visits a month, 242 active Meta ads, Gravity score 649.
Soon Maternity — Soon Maternity is an Australian designer maternity and motherhood label that offers premium maternity wear including daily basics, workwear, evening wear, and nursing clothing. In September 2026 soonmaternity.com drew an estimated 35.2k visits, down 41% on the month before. It ranks #3,656 of 97,158 Clothing brands in Australia and holds a 1.9 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soon Maternity is an Australian designer maternity and motherhood label that offers premium maternity wear including daily basics, workwear, evening wear, and nursing clothing.
01 · Traffic
Soon Maternity website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soon Maternity drew an estimated 35.2k visits in September 2026, down 41% on the month before and down 12% over three months.
- Worldwide#229,791of 4.5m sites · Top 10%
- In United States#72,182of 1.2m sites · Top 10%
- Clothing, worldwide#21,942of 459,295 brands · Top 5%
- Clothing, United States#3,656of 97,158 brands · Top 5%
35.2k
estimated visits in September
1 mo ▼ −41.1%4 mo ▼ −12.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Soon Maternity reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soon Maternity holds 1.9 out of 5 on Trustpilot over 41 reviews, 10 of them in the last twelve months: 44% of customers give five stars and 41% one star. That volume places Soon Maternity in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Maternity Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Soon Maternity best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soon Maternity sells on Shopify, 97% of its catalogue in stock. The best seller is Relaxed Wide Leg Jeans, at A$149.95, followed by Heaven Straight Jeans and Heaven Straight Jeans.
#1Relaxed Wide Leg JeansSoon MaternityA$149.95In stock
#2Heaven Straight JeansSoon MaternityA$149.95In stock
#3Heaven Straight JeansSoon MaternityA$149.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soon Maternity in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 25% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$96.73
- Currency
- AUD
04 · Ads
Soon Maternity ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soon Maternity runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
New arrival 🤍Soon Maternity7 Oct 2026video
Your new nursing essentialSoon Maternity7 Oct 2026video
Effortless, every occasionSoon Maternity6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Miso Jungverified
Text ad20 Oct 2026Miso Jungverified
Image ad20 Oct 2026Miso Jungverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Soon Maternity influencers
The creators who tag @soonmaternity on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soonmaternity on Instagram, led by Anjuli Mack (37.8k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnjuli Mack@anjuli_mack · 🇦🇺 AU | Parenting family Creator | 37.8k | 3.1% | 2 | Tagged @soonmaternity |
06 · Competitors according to Gravity
Soon Maternity competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soon Maternity among Clothing brands in Australia. The closest is Apéro, then BAE The Label Australia, Ripe Maternity, hotmilklingerie.com.au, Angel Maternity USA, Ripe Maternity US.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Apéroaperolabel.com | |||||||
| BAE The Label Australiabaethelabel.com | |||||||
| Ripe Maternityripematernity.com | |||||||
| hotmilklingerie.com.auhotmilklingerie.com.au | |||||||
| Angel Maternity USAangelmaternity.com | |||||||
| Ripe Maternity USus.ripematernity.com |
07 · Company
Who is behind Soon Maternity?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soon Maternity is a company based in South Yarra, Australia, founded in 2004 according to LinkedIn, on a domain registered in November 2009. It employs about 8 people.
- Entity country
- 🇦🇺 Australia · South Yarra
- Founded
- 2004, per LinkedIn
- Domain registered
- 26 Nov 2009
- Employees
- 8 on LinkedIn
- Own store
- soonmaternity.com · Shopify · AUD
- Catalogue
- 143 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soon Maternity
What people ask Google about Soon Maternity.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soon Maternity a legit company?
According to Gravity by Benchr, Soon Maternity is a brand based in South Yarra, Australia: its website has existed since November 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 42,735 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Soon Maternity?
Customers rate Soon Maternity 1.9 out of 5 on Trustpilot over 41 reviews, 10 of them in the last twelve months: 44% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Soon Maternity sell?
Soon Maternity is an Australian designer maternity and motherhood label that offers premium maternity wear including daily basics, workwear, evening wear, and nursing clothing. Gravity by Benchr classifies it under Clothing, with Maternity Clothing making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Soon Maternity expensive?
Soon Maternity's best seller, Relaxed Wide Leg Jeans, sells A$149.95 on soonmaternity.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check soonmaternity.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Soon Maternity discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soon Maternity advertises on Facebook and Instagram and on Google, where its offers often run. Check soonmaternity.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Soon Maternity?
Soon Maternity sells on its own website, soonmaternity.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Soon Maternity?
Gravity by Benchr records a company based in South Yarra, Australia, founded in 2004 according to LinkedIn, on a domain registered in 2009, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soon Maternity doing well?
Not at the moment. Gravity by Benchr estimates about 35,200 visits to soonmaternity.com in September 2026, down 41% in a month and down 12% over three months. Soon Maternity ranks #3,656 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soon Maternity use?
Gravity by Benchr identifies soonmaternity.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Soon Maternity's ad budget?
Gravity by Benchr does not publish a spend figure for Soon Maternity on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Soon Maternity ranks #3,656 of 97,158 by estimated traffic. Its closest competitors on the same market are Apéro, BAE The Label Australia, Ripe Maternity, hotmilklingerie.com.au and Angel Maternity USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soon Maternity.