Brand page · Beds & Accessories · Sweden
Sova SE traffic, ads & competitors 124k visits a month, 17 active Meta ads.
Sova SE — Sängvaruhuset SOVA is a Swedish retail chain specializing in quality mattresses and bedding products, offering a wide selection from leading manufacturers with expert guidance. In September 2026 sova.se drew an estimated 124k visits, down 39% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Sängvaruhuset SOVA is a Swedish retail chain specializing in quality mattresses and bedding products, offering a wide selection from leading manufacturers with expert guidance.
01 · Traffic
How much traffic Sova SE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sova SE drew an estimated 124k visits in September 2026, down 39% on the month before and down 16% over three months.
- Worldwide#78,352of 4.5m sites · Top 5%
- In Sweden#605of 27.3k sites · Top 5%
- Beds & Accessories, worldwide#274of 14,534 brands · Top 5%
- Beds & Accessories, Sweden—Data not available
124k
estimated visits in September
1 mo ▼ −38.8%4 mo ▼ −16.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sova SE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sova SE holds 4.3 out of 5 on Trustpilot over 19,359 reviews, 1,323 of them in the last twelve months: 72% of customers give five stars and 6% one star. That volume places Sova SE in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Bedroom Furniture Store Bedding Store Bed Shop Mattress Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sova SE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sova SE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sova SE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sova SE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sova SE runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2022 (image, text, video).
Bäddmadrass på köpet!Sängvaruhuset SOVA13 Oct 2026image
Utvalda Himla 20%!Sängvaruhuset SOVA13 Oct 2026image
24SJU Midnatt Komfort Bas!Sängvaruhuset SOVA13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026SOVA Stockholm Retail ABverified
Text ad19 Oct 2026SOVA Stockholm Retail ABverified
Text ad19 Oct 2026SOVA Stockholm Retail ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sova SE.
The creators who tag @sova_sverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sova SE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sova SE among Beds & Accessories brands in Sweden. The closest is Dormeo, then AWA, SAMPUR, sleepworld.be, Drømmeland, beterbed.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dormeodormeo.ba | |||||||
| AWAawa-mattress.com | |||||||
| SAMPURsampur.com | |||||||
| sleepworld.besleepworld.be | |||||||
| Drømmelanddroemmeland.dk | |||||||
| beterbed.nlbeterbed.nl |
07 · Company
The company behind Sova SE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sova SE is a company based in Sweden, founded in 1989 according to LinkedIn. It employs about 234 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 1989, per LinkedIn
- Employees
- 234 on LinkedIn
- Own store
- sova.se · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sova SE
What people ask Google about Sova SE.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sova SE legit or a scam?
According to Gravity by Benchr, Sova SE is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 234 people on LinkedIn, it has 4,418 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sova SE reviews
Customers rate Sova SE 4.3 out of 5 on Trustpilot over 19,359 reviews, 1,323 of them in the last twelve months: 72% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sova SE?
Sängvaruhuset SOVA is a Swedish retail chain specializing in quality mattresses and bedding products, offering a wide selection from leading manufacturers with expert guidance. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Sova SE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sova SE advertises on Facebook and Instagram and on Google, where its offers often run. Check sova.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sova SE?
Sova SE sells on its own website, sova.se, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Sova SE?
Gravity by Benchr records a company based in Sweden, founded in 1989 according to LinkedIn, with 234 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sova SE doing well?
Not at the moment. Gravity by Benchr estimates about 123,700 visits to sova.se in September 2026, down 39% in a month and down 16% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sova SE use?
Gravity by Benchr identifies sova.se as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records.
How much does Sova SE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sova SE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sova SE.