Brand page · Backpacks · United Kingdom
More than a backpack: 47.4k visits a month, 16 active Meta ads, Gravity score 460.
More than a backpack — More than a Backpack is an online store selling premium high-quality unique backpacks for men and women. The company sources backpacks from all over the globe to offer unique products not found locally. In September 2026 morethanabackpack.com drew an estimated 47.4k visits, down 39% on the month before. It ranks #86 of 1,167 Backpacks brands in United Kingdom and holds a 1.5 Trustpilot rating over 104 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Backpacks brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
More than a Backpack is an online store selling premium high-quality unique backpacks for men and women. The company sources backpacks from all over the globe to offer unique products not found locally.
01 · Traffic
How much traffic More than a backpack gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
More than a backpack drew an estimated 47.4k visits in September 2026, down 39% on the month before and up 24% over three months.
- Worldwide#178,101of 4.5m sites · Top 5%
- In United States#56,980of 1.2m sites · Top 5%
- Backpacks, worldwide#353of 5,429 brands · Top 10%
- Backpacks, United States#86of 1,167 brands · Top 10%
47.4k
estimated visits in September
1 mo ▼ −39.3%4 mo ▲ +23.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about More than a backpack.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
More than a backpack holds 1.5 out of 5 on Trustpilot over 104 reviews, 9 of them in the last twelve months: 38% of customers give five stars and 49% one star. That volume places More than a backpack in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What More than a backpack sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
More than a backpack sells on Shopify, 96% of its catalogue in stock. The best seller is Waterproof Mochilas School Backpack, at £31.00, followed by The Basic Canvas School Backpack and Vintage Large Canvas Backpack.
#1Waterproof Mochilas School BackpackMore than a backpack£31.00In stock
#2The Basic Canvas School BackpackMore than a backpack£33.00In stock
#3Vintage Large Canvas BackpackMore than a backpack£53.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places More than a backpack in its comparison group.
- Average rating
- 4.18 / 5
- Rated products
- 86% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$70.15
- Currency
- GBP
04 · Ads
What More than a backpack is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
More than a backpack runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
SALE NOW ON - 27% OFF Today!More than a backpack2 Oct 2026image
SALE NOW ON - 27% OFF Today!More than a backpack2 Oct 2026image
Anti-theft Waterproof Crossbody BackpackMore than a backpack1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wolf lane Ltdverified
Text ad20 Oct 2026Wolf lane Ltdverified
Image ad10 Jul 2026Wolf lane Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about More than a backpack.
The creators who tag @morethanabackpack on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who More than a backpack competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for More than a backpack among Backpacks brands in United Kingdom. The closest is SPIRAL, then Bange, Salkan, Jackson & Cole, JanSport, Himawari Bags.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SPIRALspiraluk.com | |||||||
| Bangebange.tn | |||||||
| Salkandiscoversalkan.com | |||||||
| Jackson & Colejacksonandcole.com | |||||||
| JanSportjansport.co.uk | |||||||
| Himawari Bagshimawaribags.co.uk |
07 · Company
The company behind More than a backpack.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
More than a backpack is a company based in Windsor, United Kingdom, on a domain registered in March 2019. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Windsor
- Founded
- Data not available
- Domain registered
- 18 Mar 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- morethanabackpack.com · Shopify · USD
- Catalogue
- 29 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about More than a backpack
What people ask Google about More than a backpack.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is More than a backpack legit or a scam?
According to Gravity by Benchr, More than a backpack is a brand based in Windsor, United Kingdom: its website has existed since March 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 5,090 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about More than a backpack?
Customers rate More than a backpack 1.5 out of 5 on Trustpilot over 104 reviews, 9 of them in the last twelve months: 38% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does More than a backpack sell?
More than a Backpack is an online store selling premium high-quality unique backpacks for men and women. The company sources backpacks from all over the globe to offer unique products not found locally. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does More than a backpack cost?
More than a backpack's best seller, Waterproof Mochilas School Backpack, sells £31.00 on morethanabackpack.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check morethanabackpack.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does More than a backpack have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: More than a backpack advertises on Facebook and Instagram and on Google, where its offers often run. Check morethanabackpack.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy More than a backpack?
More than a backpack sells on its own website, morethanabackpack.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns More than a backpack?
Gravity by Benchr records a company based in Windsor, United Kingdom, whose domain was registered in 2019, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is More than a backpack doing well?
Yes. Gravity by Benchr estimates about 47,400 visits to morethanabackpack.com in September 2026, down 39% in a month and up 24% over three months. More than a backpack ranks #86 of 1,167 Backpacks brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does More than a backpack use?
Gravity by Benchr identifies morethanabackpack.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is More than a backpack's ad budget?
Gravity by Benchr does not publish a spend figure for More than a backpack on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United Kingdom?
Among Backpacks brands in United Kingdom in the Gravity by Benchr index, More than a backpack ranks #86 of 1,167 by estimated traffic. Its closest competitors on the same market are SPIRAL, Bange, Salkan, Jackson & Cole and JanSport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with More than a backpack.