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- Stone Island
Brand page · Clothing · Italy
Stone Island traffic, ads & competitors 1.2m visits a month, 46 active Meta ads, Gravity score 550.
Stone Island — Stone Island is a brand that sells men's clothing, outerwear and accessories. In September 2026 stoneisland.com drew an estimated 1.2m visits, up 39% on the month before. It ranks #14 of 5,422 Clothing brands in Italy and holds a 1.6 Trustpilot rating over 320 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Clothing brands in Italy with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stone Island is a brand that sells men's clothing, outerwear and accessories.
01 · Traffic
Stone Island website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stone Island drew an estimated 1.2m visits in September 2026, up 39% on the month before and up 15% over three months.
- Worldwide#12,828of 4.5m sites · Top 1%
- In Japan#804of 154k sites · Top 1%
- Clothing, worldwide#963of 459,295 brands · Top 1%
- Clothing, Japan#14of 5,422 brands · Top 1%
1.2m
estimated visits in September
1 mo ▲ +38.6%4 mo ▲ +15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Stone Island reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stone Island holds 1.6 out of 5 on Trustpilot over 320 reviews, 38 of them in the last twelve months: 13% of customers give five stars and 76% one star. That volume places Stone Island in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Women's Clothing Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Stone Island best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Stone Island's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Stone Island in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Stone Island ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stone Island runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2024 (image, text, video).
Combining traditional fabrics with material innovation. Stone Island Denim Research. Explore the collection here.Stone Island14 Oct 2026image
4100002 Hand Sprayed Reflective Light Bull Denim jacket. Stone Island Denim Research. Explore the new collection here.Stone Island14 Oct 2026image
Stone IslandStone Island13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sportswear Company SpAverified
Text ad21 Oct 2026Sportswear Company SpAverified
Text ad21 Oct 2026Sportswear Company SpAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Stone Island influencers
The creators who tag @stoneisland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stoneisland on Instagram, led by STONE AND BOYS (105k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSTONE AND BOYS@stoneandboys · 🇬🇧 GB | Fashion style luxury Creator | 105k | 0.3% | 18 | Tagged @stoneisland |
06 · Competitors according to Gravity
Stone Island competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stone Island among Clothing brands in Italy. The closest is cpcompany.com, then Wax London, Universal Works, Belstaff, Filson, stenstroms.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cpcompany.comcpcompany.com | |||||||
| Wax Londonwaxlondon.com | |||||||
| Universal Worksuniversalworks.com | |||||||
| Belstaffbelstaff.com | |||||||
| Filsonfilson.eu | |||||||
| stenstroms.comstenstroms.com |
07 · Company
Who is behind Stone Island?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stone Island is a company based in Italy, founded in 1982 according to LinkedIn, on a domain registered in July 1997. It employs about 739 people and is listed at m_and_a stage.
- Entity country
- 🇮🇹 Italy
- Founded
- 1982, per LinkedIn
- Domain registered
- 2 Jul 1997
- Status
- was_acquired
- Employees
- 739 on LinkedIn · 501-1,000
- Funding stage
- M and a
- Own store
- stoneisland.com · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stone Island
What people ask Google about Stone Island.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stone Island legit?
According to Gravity by Benchr, Stone Island is a brand based in Italy: its website has existed since July 1997, it sells on a Salesforce_commerce store, it employs 739 people on LinkedIn, it has 2,575,994 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Stone Island reviews: is it worth it?
Customers rate Stone Island 1.6 out of 5 on Trustpilot over 320 reviews, 38 of them in the last twelve months: 13% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Stone Island sell?
Stone Island is a brand that sells men's clothing, outerwear and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Stone Island discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Stone Island advertises on Facebook and Instagram and on Google, where its offers often run. Check stoneisland.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Stone Island?
Stone Island sells on its own website, stoneisland.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Stone Island?
Gravity by Benchr records a company based in Italy, founded in 1982 according to LinkedIn, on a domain registered in 1997, with 739 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stone Island growing?
Yes. Gravity by Benchr estimates about 1,167,500 visits to stoneisland.com in September 2026, up 39% in a month and up 15% over three months. Stone Island ranks #14 of 5,422 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stone Island use?
Gravity by Benchr identifies stoneisland.com as a Salesforce_commerce store. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Stone Island's ad budget?
Gravity by Benchr does not publish a spend figure for Stone Island on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Stone Island ranks #14 of 5,422 by estimated traffic. Its closest competitors on the same market are cpcompany.com, Wax London, Universal Works, Belstaff and Filson. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stone Island.