Brand page · Personal Care · United Kingdom

Stories & Ink® Top 5% worldwide Top 5% in United Kingdom Top 5% in Personal Care Top 5% in Personal Care in United Kingdom
storiesandink.com·🇬🇧 Falmouth, United Kingdom· Shopify·Since 2019

Stories & Ink®: 60.2k visits a month, 27 active Meta ads, Gravity score 623.

Stories & Ink® — Stories & Ink® is a tattoo aftercare and long-term skincare brand that produces specialist ingredients products. The brand is artist-approved and offers various tattoo care solutions including aftercare creams, cleansers, and preservation packs. In September 2026 storiesandink.com drew an estimated 60.2k visits, down 14% on the month before. It ranks #1,204 of 33,626 Personal Care brands in United Kingdom and holds a 4.5 Trustpilot rating over 98 reviews.

storiesandink.com@storiesandinkskincare 57.4kYouTube 1kFacebookLinkedIn 545Trustpilot 4.5Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
60.2k
−14% vs. August 2026
Instagram followers
57.4k
1,668 posts · @storiesandinkskincare
Trustpilot
4.5
98 reviews · 69 in 12 months
Meta ads
27
active · on Google since 2021
Products
81%
in stock · 18 collections
Rank in United States
#1,204
of 33,626 in Personal Care
LinkedIn
545
followers · 9 employees
Earned media value
€4.4k
per month, Instagram

Gravity score

623/ 1000 · 10 of 10 indicators rated
Brand Power733
Momentum418
Performance719

Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Stories & Ink® is a tattoo aftercare and long-term skincare brand that produces specialist ingredients products. The brand is artist-approved and offers various tattoo care solutions including aftercare creams, cleansers, and preservation packs.

01 · Traffic

How much traffic Stories & Ink® gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Stories & Ink® drew an estimated 60.2k visits in September 2026, down 14% on the month before and down 31% over three months.

  • Worldwide#145,031of 4.5m sites · Top 5%
  • In United States#46,846of 1.2m sites · Top 5%
  • Personal Care, worldwide#7,286of 215,119 brands · Top 5%
  • Personal Care, United States#1,204of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

60.2k

estimated visits in September

1 mo ▼ −14.4%4 mo ▼ −31.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Stories & Ink®.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Stories & Ink® holds 4.5 out of 5 on Trustpilot over 98 reviews, 69 of them in the last twelve months: 80% of customers give five stars and 14% one star. That volume places Stories & Ink® in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 98 reviews · 69 in 12 months
Top 30% review volumeTop 30% rating quality
5 ★80%
4 ★0%
3 ★2%
2 ★4%
1 ★14%

Cosmetics Industry

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Stories & Ink® sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Stories & Ink® sells on Shopify, 81% of its catalogue in stock. The best seller is Tattoo Vibrancy Serum, at £19.00, followed by Daily Tattoo Moisturiser and Tattoo Aftercare Duo.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics46%
Clothing Tops8%
Artwork8%
Socks4%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care50%
Clothing13%
Decor13%
Kitchen & Dining8%
Clothing Accessories4%

The dominant category places Stories & Ink® in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
81% of the catalogue
In stock
81%
Upper price quartile
US$51.62
Currency
GBP

05 · Influencers

Who talks about Stories & Ink®.

The creators who tag @storiesandinkskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @storiesandinkskincare on Instagram, led by J. Clark • TATTOO ARTIST (15.5k followers, 1.1% engagement).

Influencersaccounts tagging @storiesandinkskincare · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJ. Clark • TATTOO ARTIST@clarktattoos · 🇬🇧 GBPhotography visual arts Creator15.5k1.1%14Tagged @storiesandinkskincare
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Stories & Ink® competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Stories & Ink® among Personal Care brands in United Kingdom. The closest is Oud Attar, then Saltworks, BLD BRO, Memree, Miller Harris, Floris London.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Oud Attaroudattar.co.uk
Saltworkspromo.thesaltworkscompany.com
BLD BRObldbro.com
Memreememree.co.uk
Miller Harrismillerharris.com
Floris Londonflorislondon.com
Competitors Gravity finds for Stories & Ink®. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Stories & Ink® with Oud Attar

07 · Company

The company behind Stories & Ink®.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Stories & Ink® is a company based in Falmouth, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in May 2019. It employs about 9 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Falmouth
Founded
2019, per LinkedIn
Domain registered
29 May 2019
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
9 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
storiesandink.com · Shopify · GBP
Catalogue
18 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Stories & Ink®

What people ask Google about Stories & Ink®.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Stories & Ink® legit or a scam?

According to Gravity by Benchr, Stories & Ink® is a brand based in Falmouth, United Kingdom: its website has existed since May 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 57,438 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Stories & Ink®?

Customers rate Stories & Ink® 4.5 out of 5 on Trustpilot over 98 reviews, 69 of them in the last twelve months: 80% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Stories & Ink® known for?

Stories & Ink® is a tattoo aftercare and long-term skincare brand that produces specialist ingredients products. The brand is artist-approved and offers various tattoo care solutions including aftercare creams, cleansers, and preservation packs. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Stories & Ink® cost?

Stories & Ink®'s best seller, Tattoo Vibrancy Serum, sells £19.00 on storiesandink.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check storiesandink.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Stories & Ink® have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Stories & Ink® advertises on Facebook and Instagram and on Google, where its offers often run. Check storiesandink.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Stories & Ink®?

Stories & Ink® sells on its own website, storiesandink.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Stories & Ink®?

Gravity by Benchr records a company based in Falmouth, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Stories & Ink® doing well?

Not at the moment. Gravity by Benchr estimates about 60,200 visits to storiesandink.com in September 2026, down 14% in a month and down 31% over three months. Stories & Ink® ranks #1,204 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Stories & Ink® use?

Gravity by Benchr identifies storiesandink.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Stories & Ink® spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Stories & Ink® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Stories & Ink® ranks #1,204 of 33,626 by estimated traffic. Its closest competitors on the same market are Oud Attar, Saltworks, BLD BRO, Memree and Miller Harris. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stories & Ink®.