Brand page · Clothing
Superdry: 173k visits a month, 1,072 active Meta ads.
Superdry — Superdry is a clothing brand that sells premium styles including jackets, dresses, and accessories for men and women. In September 2026 superdry.nl drew an estimated 173k visits, up 63% on the month before. It ranks #66 of 4,523 Clothing brands and holds a 4.1 Trustpilot rating over 40,206 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Superdry is a clothing brand that sells premium styles including jackets, dresses, and accessories for men and women.
01 · Traffic
How much traffic Superdry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Superdry drew an estimated 173k visits in September 2026, up 63% on the month before and up 78% over three months.
- Worldwide#59,017of 4.5m sites · Top 5%
- In Netherlands#776of 78.6k sites · Top 1%
- Clothing, worldwide#5,426of 459,295 brands · Top 5%
- Clothing, Netherlands#66of 4,523 brands · Top 5%
173k
estimated visits in September
1 mo ▲ +62.6%4 mo ▲ +77.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Superdry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Superdry holds 4.1 out of 5 on Trustpilot over 40,206 reviews, 749 of them in the last twelve months: 68% of customers give five stars and 5% one star. That volume places Superdry in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Superdry scores 4.4 over 19 reviews.
Beauty & Well-being
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Superdry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Superdry's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Superdry in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Superdry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Superdry runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2024 (image, text, video).
Lerne die neue Ära von Bench kennen. Jetzt bei Superdry & Co.Superdry13 Oct 2026video
Canvas Surplus Hooded Jacket - GreenSuperdry13 Oct 2026video
Shop new in today.Superdry13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026SuperGroup Internet Limitedverified
Text ad21 Oct 2026SuperGroup Internet Limitedverified
Image ad21 Oct 2026SuperGroup Internet Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Superdry.
The creators who tag @superdry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Superdry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Superdry among Clothing brands. The closest is Sans, then Madewell, OPEN32, Pronk, Zalando, wefashion.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sanssans.nl | |||||||
| Madewellmadewell.com | |||||||
| OPEN32open32.nl | |||||||
| Pronkpronk.in | |||||||
| Zalandozalando.nl | |||||||
| wefashion.comwefashion.com |
07 · Company
The company behind Superdry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Superdry is an e-commerce brand, founded in 2003 according to LinkedIn, on a domain registered in December 2005. It employs about 3,143 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2003, per LinkedIn
- Domain registered
- 18 Dec 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,143 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- superdry.nl · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Superdry
What people ask Google about Superdry.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Superdry legit?
According to Gravity by Benchr, Superdry is a brand: its website has existed since December 2005, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 3,143 people on LinkedIn, it has 733,709 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Superdry reviews: is it worth it?
Customers rate Superdry 4.1 out of 5 on Trustpilot over 40,206 reviews, 749 of them in the last twelve months: 68% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Superdry scores 4.4 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Superdry?
Superdry is a clothing brand that sells premium styles including jackets, dresses, and accessories for men and women. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Superdry promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Superdry advertises on Facebook and Instagram and on Google, where its offers often run. Check superdry.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Superdry?
Superdry sells on its own website, superdry.nl, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Superdry?
Gravity by Benchr records a company, founded in 2003 according to LinkedIn, on a domain registered in 2005, with 3,143 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Superdry doing well?
Yes. Gravity by Benchr estimates about 173,300 visits to superdry.nl in September 2026, up 63% in a month and up 78% over three months. Superdry ranks #66 of 4,523 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Superdry use?
Gravity by Benchr identifies superdry.nl as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records.
What is Superdry's ad budget?
Gravity by Benchr does not publish a spend figure for Superdry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Superdry ranks #66 of 4,523 by estimated traffic. Its closest competitors on the same market are Sans, Madewell, OPEN32, Pronk and Zalando. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Superdry.