Brand page · Personal Care · United States
Tatcha: 430K visits a month, 305 active Meta ads, Gravity score 601.
Tatcha — Tatcha is a luxury Japanese skincare brand offering transformative formulas made with pure, kind-to-skin ingredients, inspired by time-honored beauty rituals and Japanese botanicals. In September 2026 tatcha.com drew an estimated 430K visits, down 15% on the month before. It ranks #169 of 33,626 Personal Care brands in United States and holds a 2.3 Trustpilot rating over 98 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tatcha is a luxury Japanese skincare brand offering transformative formulas made with pure, kind-to-skin ingredients, inspired by time-honored beauty rituals and Japanese botanicals.
01 · Traffic
How much traffic Tatcha gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tatcha drew an estimated 430K visits in September 2026, down 15% on the month before and down 12% over three months.
- Worldwide#28,062of 4.5M sites · Top 1%
- In United States#9,132of 1.2M sites · Top 1%
- Personal Care, worldwide#1,120of 215,119 brands · Top 1%
- Personal Care, United States#169of 33,626 brands · Top 1%
430K
estimated visits in September
1 mo ▼ −14.9%4 mo ▼ −12.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tatcha.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tatcha holds 2.3 out of 5 on Trustpilot over 98 reviews, 19 of them in the last twelve months: 41% of customers give five stars and 49% one star. That volume places Tatcha in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tatcha sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tatcha sells on Shopify, 98% of its catalogue in stock. The best seller is The Dewy Skin Cream, at US$25.00–US$93.00, followed by The Rice Wash and The Camellia Cleansing Oil.
#1The Dewy Skin CreamTatchaUS$25.00–US$93.00In stock
#3The Rice WashTatchaUS$19.00–US$59.00In stock
The Camellia Cleansing OilTatchaUS$20.00–US$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tatcha in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 89% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$57.50
- Currency
- USD
04 · Ads
What Tatcha is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tatcha runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
MoisturizersTatcha7 Oct 2026image
BestsellersTatcha7 Oct 2026video
little rituals, better mornings with @tatcha #tatcha #tatchapartnerTatcha7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TATCHA LLCverified
Text ad20 Oct 2026TATCHA LLCverified
Text ad20 Oct 2026TATCHA LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tatcha.
The creators who tag @tatcha on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tatcha on Instagram, led by Sumeja Elmazi (23.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6K | 1.8% | 20 | Tagged @tatcha |
06 · Competitors according to Gravity
Who Tatcha competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tatcha among Personal Care brands in United States. The closest is Glow Recipe, then Beauty of Joseon, Anua, SKIN1004, COSRX, Simple Skincare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Glow Recipeglowrecipe.com | |||||||
| Beauty of Joseonbeautyofjoseon.com | |||||||
| Anuaanua.com | |||||||
| SKIN1004skin1004.com | |||||||
| COSRXcosrx.com | |||||||
| Simple Skincaresimpleskincare.in |
07 · Company
The company behind Tatcha.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tatcha is a company based in San Francisco, United States, on a domain registered in May 2009. It employs about 319 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- Data not available
- Domain registered
- 13 May 2009
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 319 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tatcha.com · Shopify · USD
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tatcha
What people ask Google about Tatcha.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tatcha legit or a scam?
According to Gravity by Benchr, Tatcha is a brand based in San Francisco, United States: its website has existed since May 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 319 people on LinkedIn, it has 1,463,627 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Tatcha reviews
Customers rate Tatcha 2.3 out of 5 on Trustpilot over 98 reviews, 19 of them in the last twelve months: 41% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Tatcha sell?
Tatcha is a luxury Japanese skincare brand offering transformative formulas made with pure, kind-to-skin ingredients, inspired by time-honored beauty rituals and Japanese botanicals. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Tatcha cost?
Tatcha's best seller, The Dewy Skin Cream, sells from US$25.00 to US$93.00 on tatcha.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check tatcha.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Tatcha have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tatcha advertises on Facebook and Instagram and on Google, where its offers often run. Check tatcha.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tatcha?
Tatcha sells on its own website, tatcha.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tatcha?
Gravity by Benchr records a company based in San Francisco, United States, whose domain was registered in 2009, with 319 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tatcha growing?
Not at the moment. Gravity by Benchr estimates about 430,200 visits to tatcha.com in September 2026, down 15% in a month and down 12% over three months. Tatcha ranks #169 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tatcha use?
Gravity by Benchr identifies tatcha.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tatcha's ad budget?
Gravity by Benchr does not publish a spend figure for Tatcha on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Tatcha ranks #169 of 33,626 by estimated traffic. Its closest competitors on the same market are Glow Recipe, Beauty of Joseon, Anua, SKIN1004, COSRX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tatcha.