Brand page · Pet Supplies · Germany
The Better Cat: 266k visits a month, 285 active Meta ads, Gravity score 720.
The Better Cat — The Better Cat is a German cat food brand that sells preventive nutrition cat food made with human-grade ingredients to support cats' health. In September 2026 thebettercat.com drew an estimated 266k visits, up 96% on the month before. It ranks #5 of 1,165 Pet Supplies brands in Germany and holds a 4.2 Trustpilot rating over 1,315 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Pet Supplies brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Better Cat is a German cat food brand that sells preventive nutrition cat food made with human-grade ingredients to support cats' health.
01 · Traffic
How much traffic The Better Cat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Better Cat drew an estimated 266k visits in September 2026, up 96% on the month before and up 214% over three months.
- Worldwide#41,374of 4.5m sites · Top 1%
- In Germany#1,883of 184k sites · Top 5%
- Pet Supplies, worldwide#212of 52,845 brands · Top 1%
- Pet Supplies, Germany#5of 1,165 brands · Top 1%
266k
estimated visits in September
1 mo ▲ +95.7%4 mo ▲ +213.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Better Cat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Better Cat holds 4.2 out of 5 on Trustpilot over 1,315 reviews, 837 of them in the last twelve months: 75% of customers give five stars and 9% one star. That volume places The Better Cat in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Better Cat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Better Cat sells on Shopify, 87% of its catalogue in stock. The best seller is Appetit Booster - Huhn, at €24.99–€46.99, followed by 12x85g Monoprotein Huhn Pur Nassfutter and 50g gefriergetrockneter purer Hühnersnack 🐔.
#1Appetit Booster - HuhnThe Better Cat€24.99–€46.99In stock
#212x85g Monoprotein Huhn Pur NassfutterThe Better Cat€19.99In stock
#350g gefriergetrockneter purer Hühnersnack 🐔The Better Cat€9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Better Cat in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 58% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$35.27
- Currency
- EUR
04 · Ads
What The Better Cat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Better Cat runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2023 (image, text, video).
95 % Feuchtigkeit für die Miez.The Better Cat6 Oct 2026video
95 % Feuchtigkeit für die Miez.The Better Cat6 Oct 2026video
Jetzt H2Miau kostenlos testenThe Better Cat6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Healthy Pet Co. GmbHverified
Text ad20 Oct 2026The Healthy Pet Co. GmbHverified
Text ad20 Oct 2026The Healthy Pet Co. GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Better Cat.
The creators who tag @the.better.cat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the.better.cat on Instagram, led by Schlitzohr Haustierkanal | Katzenwissen | Petfluencer & UGC (80.4k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSchlitzohr Haustierkanal | Katzenwissen | Petfluencer & UGC@schlitzohr_haustierkanal · 🇩🇪 DE | Pets nature Creator | 80.4k | 4.2% | 2 | Tagged @the.better.cat |
06 · Competitors according to Gravity
Who The Better Cat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Better Cat among Pet Supplies brands in Germany. The closest is Purina, then Ziggy, Catit, WHISKAS ®, Untamed, Republic of Cats.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Purinapurina.de | |||||||
| Ziggyziggyfamily.com | |||||||
| Catitcatit.com | |||||||
| WHISKAS ®whiskas.de | |||||||
| Untameduntamed.com | |||||||
| Republic of Catsrepublicofcats.com |
07 · Company
The company behind The Better Cat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Better Cat is a company based in Berlin, Germany, founded in 2022 according to LinkedIn, on a domain registered in September 2022. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- 2022, per LinkedIn
- Domain registered
- 2 Sept 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thebettercat.com · Shopify · EUR
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Better Cat
What people ask Google about The Better Cat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Better Cat legit?
According to Gravity by Benchr, The Better Cat is a brand based in Berlin, Germany: its website has existed since September 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 47,046 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The Better Cat?
Customers rate The Better Cat 4.2 out of 5 on Trustpilot over 1,315 reviews, 837 of them in the last twelve months: 75% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Better Cat sell?
The Better Cat is a German cat food brand that sells preventive nutrition cat food made with human-grade ingredients to support cats' health. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Better Cat cost?
The Better Cat's best seller, Appetit Booster - Huhn, sells from €24.99 to €46.99 on thebettercat.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check thebettercat.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Better Cat discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Better Cat advertises on Facebook and Instagram and on Google, where its offers often run. Check thebettercat.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Better Cat?
The Better Cat sells on its own website, thebettercat.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Better Cat?
Gravity by Benchr records a company based in Berlin, Germany, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Better Cat doing well?
Yes. Gravity by Benchr estimates about 265,500 visits to thebettercat.com in September 2026, up 96% in a month and up 214% over three months. The Better Cat ranks #5 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Better Cat use?
Gravity by Benchr identifies thebettercat.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Better Cat's ad budget?
Gravity by Benchr does not publish a spend figure for The Better Cat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Germany?
Among Pet Supplies brands in Germany in the Gravity by Benchr index, The Better Cat ranks #5 of 1,165 by estimated traffic. Its closest competitors on the same market are Purina, Ziggy, Catit, WHISKAS ® and Untamed. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Better Cat.