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- The Modern Milkman
Brand page · Food Items · United Kingdom
The Modern Milkman traffic, ads & competitors 507k visits a month, 170 active Meta ads, Gravity score 639.
The Modern Milkman — The Modern Milkman is a grocery delivery service that sells fresh produce, milk, eggs, and household products with a focus on sustainability and reducing packaging waste. In September 2026 themodernmilkman.co.uk drew an estimated 507k visits, up 39% on the month before. It ranks #18 of 5,144 Food Items brands in the United Kingdom and holds a 4.0 Trustpilot rating over 40,676 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Modern Milkman is a grocery delivery service that sells fresh produce, milk, eggs, and household products with a focus on sustainability and reducing packaging waste.
01 · Traffic
The Modern Milkman website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Modern Milkman drew an estimated 507k visits in September 2026, up 39% on the month before and up 47% over three months.
- Worldwide#24,580of 4.5m sites · Top 1%
- In United Kingdom#1,112of 192k sites · Top 1%
- Food Items, worldwide#558of 260,714 brands · Top 1%
- Food Items, United Kingdom#18of 5,144 brands · Top 1%
507k
estimated visits in September
1 mo ▲ +38.6%4 mo ▲ +47.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Modern Milkman reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Modern Milkman holds 4.0 out of 5 on Trustpilot over 40,676 reviews, 3,080 of them in the last twelve months: 61% of customers give five stars and 16% one star. That volume places The Modern Milkman in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, The Modern Milkman scores 4.7 over 52 reviews.
Dairy Store Grocery Delivery Service Milk Delivery Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Modern Milkman best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Modern Milkman's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Modern Milkman in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
The Modern Milkman ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Modern Milkman runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2024 (image, text, video).
Get 50% off your first weekModern Milkman UK6 Oct 2026video
Get 50% off your first weekModern Milkman UK6 Oct 2026image
Get 50% off your first weekModern Milkman UK6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Modern Milkmanverified
Text ad20 Oct 2026The Modern Milkmanverified
Text ad20 Oct 2026The Modern Milkmanverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Modern Milkman influencers
The creators who tag @modernmilkman_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
The Modern Milkman competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Modern Milkman among Food Items brands in the United Kingdom. The closest is Milk and More, then McQueens Dairies, Doodhvale Farms, Country Delight, coca-colaentuhogar.com, Abel & Cole.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Milk and Moremilkandmore.co.uk | |||||||
| McQueens Dairiesmcqueensdairies.co.uk | |||||||
| Doodhvale Farmsdoodhvalefarms.com | |||||||
| Country Delightcountrydelight.in | |||||||
| coca-colaentuhogar.comcoca-colaentuhogar.com | |||||||
| Abel & Coleabelandcole.co.uk |
07 · Company
Who is behind The Modern Milkman?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Modern Milkman is a company based in United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in July 2018. It employs about 148 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2018, per LinkedIn
- Domain registered
- 9 Jul 2018
- Employees
- 148 on LinkedIn
- Own store
- themodernmilkman.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Modern Milkman
What people ask Google about The Modern Milkman.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Modern Milkman legit?
According to Gravity by Benchr, The Modern Milkman is a brand based in the United Kingdom: its website has existed since July 2018, its Trustpilot profile is claimed by the brand, it employs 148 people on LinkedIn, it has 68,634 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Modern Milkman reviews: is it worth it?
Customers rate The Modern Milkman 4.0 out of 5 on Trustpilot over 40,676 reviews, 3,080 of them in the last twelve months: 61% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, The Modern Milkman scores 4.7 over 52 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Modern Milkman known for?
The Modern Milkman is a grocery delivery service that sells fresh produce, milk, eggs, and household products with a focus on sustainability and reducing packaging waste. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
The Modern Milkman promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Modern Milkman advertises on Facebook and Instagram and on Google, where its offers often run. Check themodernmilkman.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The Modern Milkman?
Gravity by Benchr records a company based in United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 148 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Modern Milkman growing?
Yes. Gravity by Benchr estimates about 507,000 visits to themodernmilkman.co.uk in September 2026, up 39% in a month and up 47% over three months. The Modern Milkman ranks #18 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is The Modern Milkman's ad budget?
Gravity by Benchr does not publish a spend figure for The Modern Milkman on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United Kingdom?
Among Food Items brands in the United Kingdom in the Gravity by Benchr index, The Modern Milkman ranks #18 of 5,144 by estimated traffic. Its closest competitors on the same market are Milk and More, McQueens Dairies, Doodhvale Farms, Country Delight and coca-colaentuhogar.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Modern Milkman.