Brand page · Personal Care · United States
Tower 28 Beauty: 487K visits a month, 121 active Meta ads, Gravity score 591.
Tower 28 Beauty — Tower 28 Beauty is a clean, vegan and cruelty-free beauty brand that creates high-performance makeup and skincare products designed for sensitive skin. In September 2026 tower28beauty.com drew an estimated 487K visits, down 13% on the month before. It ranks #141 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tower 28 Beauty is a clean, vegan and cruelty-free beauty brand that creates high-performance makeup and skincare products designed for sensitive skin.
01 · Traffic
How much traffic Tower 28 Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tower 28 Beauty drew an estimated 487K visits in September 2026, down 13% on the month before and down 43% over three months.
- Worldwide#25,361of 4.5M sites · Top 1%
- In United States#8,275of 1.2M sites · Top 1%
- Personal Care, worldwide#973of 215,119 brands · Top 1%
- Personal Care, United States#141of 33,626 brands · Top 1%
487K
estimated visits in September
1 mo ▼ −13.2%4 mo ▼ −42.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tower 28 Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tower 28 Beauty holds 3.5 out of 5 on Trustpilot over 8 reviews, 2 of them in the last twelve months: 38% of customers give five stars and 38% one star.
Beauty Product Supplier Health and Beauty Shop Cosmetics Store Cosmetics Industry Beauty Supply Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tower 28 Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tower 28 Beauty sells on Shopify, 95% of its catalogue in stock. The best seller is SOS Rescue Spray, at US$12.00–US$68.00, followed by Swipe Serum Concealer® and MakeWaves® Mascara.
#1SOS Rescue SprayTower 28 BeautyUS$12.00–US$68.00In stock
#2Swipe Serum Concealer®Tower 28 BeautyUS$24.00In stock
#3MakeWaves® MascaraTower 28 BeautyUS$12.00–US$44.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tower 28 Beauty in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 82% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What Tower 28 Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tower 28 Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
SOS Rescue SprayTower 28 Beauty6 Oct 2026video
It’s finally time to reveal.🍓🍋 JELL-O® x Tower 28, the collab you’ve been craving, is HERE. In two limited-edition lip sets and six exclusTower 28 Beauty5 Oct 2026video
@tower28beauty Swipe Serum Concealer in shade DTLA #concealer #tower28beauty #bruisesTower 28 Beauty5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Amy Liuverified
Text ad20 Oct 2026Amy Liuverified
Text ad20 Oct 2026Amy Liuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tower 28 Beauty.
The creators who tag @tower28beauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tower28beauty on Instagram, led by iris ♡ makeup + skincare (93.3K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| iiris ♡ makeup + skincare@fabshadowandgloss · 🇺🇸 US | Beauty cosmetics skincare Creator | 93.3K | 0.2% | 10 | Tagged @tower28beauty |
06 · Competitors according to Gravity
Who Tower 28 Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tower 28 Beauty among Personal Care brands in United States. The closest is Vanicream, then laroche-posay.fr, La Roche-Posay, KraveBeauty, First Aid Beauty, SINCERELY YOURS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vanicreamvanicream.com | |||||||
| laroche-posay.frlaroche-posay.fr | |||||||
| La Roche-Posaylarocheposay-centroamerica.com | |||||||
| KraveBeautykravebeauty.com | |||||||
| First Aid Beautyfirstaidbeauty.com | |||||||
| SINCERELY YOURSsincerely-yours.com |
07 · Company
The company behind Tower 28 Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tower 28 Beauty is a company based in Santa Monica, United States, on a domain registered in July 2018. It employs about 186 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Monica
- Founded
- Data not available
- Domain registered
- 13 Jul 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 186 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tower28beauty.com · Shopify · USD
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tower 28 Beauty
What people ask Google about Tower 28 Beauty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tower 28 Beauty a legit company?
According to Gravity by Benchr, Tower 28 Beauty is a brand based in Santa Monica, United States: its website has existed since July 2018, it sells on a Shopify store, it employs 186 people on LinkedIn, it has 593,502 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Tower 28 Beauty known for?
Tower 28 Beauty is a clean, vegan and cruelty-free beauty brand that creates high-performance makeup and skincare products designed for sensitive skin. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Tower 28 Beauty expensive?
Tower 28 Beauty's best seller, SOS Rescue Spray, sells from US$12.00 to US$68.00 on tower28beauty.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check tower28beauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Tower 28 Beauty have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tower 28 Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check tower28beauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tower 28 Beauty?
Tower 28 Beauty sells on its own website, tower28beauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Tower 28 Beauty?
Gravity by Benchr records a company based in Santa Monica, United States, whose domain was registered in 2018, with 186 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tower 28 Beauty growing?
Not at the moment. Gravity by Benchr estimates about 486,900 visits to tower28beauty.com in September 2026, down 13% in a month and down 43% over three months. Tower 28 Beauty ranks #141 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tower 28 Beauty use?
Gravity by Benchr identifies tower28beauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tower 28 Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Tower 28 Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Tower 28 Beauty ranks #141 of 33,626 by estimated traffic. Its closest competitors on the same market are Vanicream, laroche-posay.fr, La Roche-Posay, KraveBeauty, First Aid Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tower 28 Beauty.