Brand page · Clothing · Australia
TRADIE: 122K visits a month, 246 active Meta ads, Gravity score 662.
TRADIE — At TRADIE, we pride ourselves on making the best quality and functional underwear and accessories for hardworking Aussies. Shop underwear, workwear, boots, outerwear, accessories & more. In September 2026 tradie.com drew an estimated 122K visits, up 11% on the month before. It ranks #276 of 12,275 Clothing brands in Australia and holds a 4.3 Trustpilot rating over 2,374 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
At TRADIE, we pride ourselves on making the best quality and functional underwear and accessories for hardworking Aussies. Shop underwear, workwear, boots, outerwear, accessories & more.
01 · Traffic
How much traffic TRADIE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TRADIE drew an estimated 122K visits in September 2026, up 11% on the month before and up 72% over three months.
- Worldwide#79,478of 4.5M sites · Top 5%
- In Australia#1,739of 105K sites · Top 5%
- Clothing, worldwide#7,495of 459,295 brands · Top 5%
- Clothing, Australia#276of 12,275 brands · Top 5%
122K
estimated visits in September
1 mo ▲ +11.3%4 mo ▲ +72.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TRADIE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TRADIE holds 4.3 out of 5 on Trustpilot over 2,374 reviews, 42 of them in the last twelve months: 76% of customers give five stars and 5% one star. That volume places TRADIE in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TRADIE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TRADIE sells on Shopify, 96% of its catalogue in stock. The best seller is Bamboo No Chafe Long Leg Trunk, at A$18.00, followed by Bamboo No Chafe Mid Leg Trunk and Quick Dry No Chafe Long Leg Trunk.
#1Bamboo No Chafe Long Leg TrunkTRADIEA$18.00In stock
#2Bamboo No Chafe Mid Leg TrunkTRADIEA$18.00In stock
#3Quick Dry No Chafe Long Leg TrunkTRADIEA$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TRADIE in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 97% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$20.92
- Currency
- AUD
04 · Ads
What TRADIE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TRADIE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
A fresh pair for every day of the week, sorted.Tradie Brand6 Oct 2026image
Soft, supportive, and no readjusting.Tradie Brand6 Oct 2026video
Over 60 million pairs sold!Tradie Brand5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SOJO PTY LTDverified
Text ad20 Oct 2026SOJO PTY LTDverified
Text ad20 Oct 2026SOJO PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TRADIE.
The creators who tag @tradiebrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tradiebrand on Instagram, led by David Reynolds (73K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Reynolds@daffidreynolds · 🇦🇺 AU | Automotive mobility Creator | 73K | 1.5% | 2 | Tagged @tradiebrand |
06 · Competitors according to Gravity
Who TRADIE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TRADIE among Clothing brands in Australia. The closest is Dickies, then carhartt.com, BRUNT, SÜK Workwear, TRUEWERK, Dungarees.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dickiesdickies.com | |||||||
| carhartt.comcarhartt.com | |||||||
| BRUNTbruntworkwear.com | |||||||
| SÜK Workwearsukworkwear.com.au | |||||||
| TRUEWERKtruewerk.com | |||||||
| Dungareesdungarees.com |
07 · Company
The company behind TRADIE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TRADIE is a company based in Scoresby, Australia, on a domain registered in July 2003.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Scoresby
- Founded
- Data not available
- Domain registered
- 28 Jul 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tradie.com · Shopify · AUD
- Catalogue
- 208 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TRADIE
What people ask Google about TRADIE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TRADIE legit?
According to Gravity by Benchr, TRADIE is a brand based in Scoresby, Australia: its website has existed since July 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 47,205 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TRADIE reviews: is it worth it?
Customers rate TRADIE 4.3 out of 5 on Trustpilot over 2,374 reviews, 42 of them in the last twelve months: 76% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TRADIE known for?
At TRADIE, we pride ourselves on making the best quality and functional underwear and accessories for hardworking Aussies. Shop underwear, workwear, boots, outerwear, accessories & more. Gravity by Benchr classifies it under Clothing, with Men's Undergarments making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TRADIE expensive?
TRADIE's best seller, Bamboo No Chafe Long Leg Trunk, sells A$18.00 on tradie.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check tradie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a TRADIE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TRADIE advertises on Facebook and Instagram and on Google, where its offers often run. Check tradie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TRADIE?
TRADIE sells on its own website, tradie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TRADIE?
Gravity by Benchr records a company based in Scoresby, Australia, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TRADIE doing well?
Yes. Gravity by Benchr estimates about 121,700 visits to tradie.com in September 2026, up 11% in a month and up 72% over three months. TRADIE ranks #276 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TRADIE use?
Gravity by Benchr identifies tradie.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TRADIE's ad budget?
Gravity by Benchr does not publish a spend figure for TRADIE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, TRADIE ranks #276 of 12,275 by estimated traffic. Its closest competitors on the same market are Dickies, carhartt.com, BRUNT, SÜK Workwear, TRUEWERK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TRADIE.