Brand page · Personal Care · United States
U Beauty: 459K visits a month, 84 active Meta ads, Gravity score 468.
U Beauty — U Beauty is a luxury skincare brand that develops science-backed skincare products featuring proprietary SIREN Capsule Technology to deliver visible results with streamlined routines. In September 2026 ubeauty.com drew an estimated 459K visits, up 25% on the month before. It ranks #154 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
U Beauty is a luxury skincare brand that develops science-backed skincare products featuring proprietary SIREN Capsule Technology to deliver visible results with streamlined routines.
01 · Traffic
How much traffic U Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
U Beauty drew an estimated 459K visits in September 2026, up 25% on the month before and down 51% over three months.
- Worldwide#31,918of 4.5M sites · Top 1%
- In United States#10,345of 1.2M sites · Top 1%
- Personal Care, worldwide#1,042of 215,119 brands · Top 1%
- Personal Care, United States#154of 33,626 brands · Top 1%
459K
estimated visits in September
1 mo ▲ +25.3%4 mo ▼ −50.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about U Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
U Beauty holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What U Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
U Beauty sells on Shopify, 98% of its catalogue in stock. The best seller is Resurfacing Compound, at US$88.00–US$228.00, followed by The SUPER Hydrator and The U Beauty Duo.
#1Resurfacing CompoundU BeautyUS$88.00–US$228.00In stock
#2The SUPER HydratorU BeautyUS$68.00–US$168.00In stock
#3The U Beauty DuoU BeautyUS$138.00–US$396.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places U Beauty in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 62% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$148.00
- Currency
- USD
04 · Ads
What U Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
U Beauty runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
The SUPER Tinted HydratorU Beauty Skincare13 Oct 2026image
Holiday Sets for Dewy, Glass-Like SkinU Beauty Skincare13 Oct 2026video
My 3 Favorite Skincare ProductsU Beauty Skincare13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about U Beauty.
The creators who tag @ubeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ubeauty on Instagram, led by 𝑻𝒊𝒏𝒂 𝑪𝒉𝒆𝒏 𝑪𝒓𝒂𝒊𝒈 (518K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑻𝒊𝒏𝒂 𝑪𝒉𝒆𝒏 𝑪𝒓𝒂𝒊𝒈@tinachencraig · 🇺🇸 US | Beauty cosmetics skincare Creator | 518K | 0.1% | 6 | Tagged @ubeauty |
06 · Competitors according to Gravity
Who U Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for U Beauty among Personal Care brands in United States. The closest is cultbeauty.com, then beautyaholicshop.com, The INKEY List, UpCircle, Counter, Glow Recipe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cultbeauty.comcultbeauty.com | |||||||
| beautyaholicshop.combeautyaholicshop.com | |||||||
| The INKEY Listuk.theinkeylist.com | |||||||
| UpCircleupcirclebeauty.com | |||||||
| Countercounter.com | |||||||
| Glow Recipeglowrecipe.com |
07 · Company
The company behind U Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
U Beauty is a company based in Jacksonville, United States, founded in 2019 according to LinkedIn, on a domain registered in November 1999. It employs about 84 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Jacksonville
- Founded
- 2019, per LinkedIn
- Domain registered
- 20 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 84 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ubeauty.com · Shopify · USD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about U Beauty
What people ask Google about U Beauty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is U Beauty legit?
According to Gravity by Benchr, U Beauty is a brand based in Jacksonville, United States: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 84 people on LinkedIn, it has 199,949 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is U Beauty known for?
U Beauty is a luxury skincare brand that develops science-backed skincare products featuring proprietary SIREN Capsule Technology to deliver visible results with streamlined routines. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does U Beauty cost?
U Beauty's best seller, Resurfacing Compound, sells from US$88.00 to US$228.00 on ubeauty.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check ubeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
U Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: U Beauty advertises on Facebook and Instagram, where its offers often run. Check ubeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy U Beauty?
U Beauty sells on its own website, ubeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns U Beauty?
Gravity by Benchr records a company based in Jacksonville, United States, founded in 2019 according to LinkedIn, on a domain registered in 1999, with 84 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is U Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 459,400 visits to ubeauty.com in September 2026, up 25% in a month and down 51% over three months. U Beauty ranks #154 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does U Beauty use?
Gravity by Benchr identifies ubeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does U Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for U Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, U Beauty ranks #154 of 33,626 by estimated traffic. Its closest competitors on the same market are cultbeauty.com, beautyaholicshop.com, The INKEY List, UpCircle, Counter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with U Beauty.