Brand page · Personal Care · United States
Westmore Beauty: 523K visits a month, 171 active Meta ads, Gravity score 614.
Westmore Beauty — Westmore Beauty is a makeup brand that sells professional-grade cosmetics designed for flawless-looking, long-lasting results. The company offers various beauty products including body coverage, eye effects, and skin tints. In September 2026 westmorebeauty.com drew an estimated 523K visits, down 10% on the month before. It ranks #133 of 33,626 Personal Care brands in United States and holds a 3.3 Trustpilot rating over 1,289 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Westmore Beauty is a makeup brand that sells professional-grade cosmetics designed for flawless-looking, long-lasting results. The company offers various beauty products including body coverage, eye effects, and skin tints.
01 · Traffic
How much traffic Westmore Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Westmore Beauty drew an estimated 523K visits in September 2026, down 10% on the month before and down 30% over three months.
- Worldwide#23,928of 4.5M sites · Top 1%
- In United States#7,850of 1.2M sites · Top 1%
- Personal Care, worldwide#902of 215,119 brands · Top 1%
- Personal Care, United States#133of 33,626 brands · Top 1%
523K
estimated visits in September
1 mo ▼ −10.1%4 mo ▼ −30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Westmore Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Westmore Beauty holds 3.3 out of 5 on Trustpilot over 1,289 reviews, 1,175 of them in the last twelve months: 46% of customers give five stars and 35% one star. That volume places Westmore Beauty in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Beauty Product Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Westmore Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Westmore Beauty sells on Shopify, 93% of its catalogue in stock. The best seller is Blend & Blur Body Brush, at US$39.00–US$49.00, followed by 60-Second Eye Effects™ and Body Coverage Perfector.
#1Blend & Blur Body BrushWestmore BeautyUS$39.00–US$49.00In stock
#260-Second Eye Effects™Westmore BeautyUS$49.95–US$69.90In stock
#3Body Coverage PerfectorWestmore BeautyUS$49.00–US$59.40In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Westmore Beauty in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 100% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$49.00
- Currency
- USD
04 · Ads
What Westmore Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Westmore Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
7000+ 5-Star ReviewsWestmore Beauty8 Oct 2026video
7000+ 5-Star ReviewsWestmore Beauty8 Oct 2026video
7000+ 5-Star ReviewsWestmore Beauty8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Guthy-Renker LLCverified
Text ad21 Oct 2026Guthy-Renker LLCverified
Text ad21 Oct 2026Guthy-Renker LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Westmore Beauty.
The creators who tag @westmorebeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @westmorebeauty on Instagram, led by McKenzie Westmore (Tatopoulos) (1.7M followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMcKenzie Westmore (Tatopoulos)@mwestmore · 🇺🇸 US | Cinema series pop culture Creator | 1.7M | 1.2% | 6 | Tagged @westmorebeauty |
06 · Competitors according to Gravity
Who Westmore Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Westmore Beauty among Personal Care brands in United States. The closest is Tarte Cosmetics, then CoveBalm, Westman Atelier, Hourglass Cosmetics, maccosmetics.fr, Ogee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tarte Cosmeticstartecosmetics.com | |||||||
| CoveBalmcovebalm.com | |||||||
| Westman Atelierwestman-atelier.com | |||||||
| Hourglass Cosmeticshourglasscosmetics.com | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| Ogeeogee.com |
07 · Company
The company behind Westmore Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Westmore Beauty is a company based in El Segundo, United States, on a domain registered in November 2013.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · El Segundo
- Founded
- Data not available
- Domain registered
- 21 Nov 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- westmorebeauty.com · Shopify · USD
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Westmore Beauty
What people ask Google about Westmore Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Westmore Beauty legit or a scam?
According to Gravity by Benchr, Westmore Beauty is a brand based in El Segundo, United States: its website has existed since November 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 256,232 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Westmore Beauty?
Customers rate Westmore Beauty 3.3 out of 5 on Trustpilot over 1,289 reviews, 1,175 of them in the last twelve months: 46% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Westmore Beauty sell?
Westmore Beauty is a makeup brand that sells professional-grade cosmetics designed for flawless-looking, long-lasting results. The company offers various beauty products including body coverage, eye effects, and skin tints. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Westmore Beauty prices: how much is it?
Westmore Beauty's best seller, Blend & Blur Body Brush, sells from US$39.00 to US$49.00 on westmorebeauty.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check westmorebeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Westmore Beauty have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Westmore Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check westmorebeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Westmore Beauty?
Westmore Beauty sells on its own website, westmorebeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Westmore Beauty?
Gravity by Benchr records a company based in El Segundo, United States, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Westmore Beauty growing?
Not at the moment. Gravity by Benchr estimates about 523,500 visits to westmorebeauty.com in September 2026, down 10% in a month and down 30% over three months. Westmore Beauty ranks #133 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Westmore Beauty use?
Gravity by Benchr identifies westmorebeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Westmore Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Westmore Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Westmore Beauty ranks #133 of 33,626 by estimated traffic. Its closest competitors on the same market are Tarte Cosmetics, CoveBalm, Westman Atelier, Hourglass Cosmetics, maccosmetics.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Westmore Beauty.