Brand page · Toys · United Kingdom
Wicked Uncle: 198K visits a month, 102 active Meta ads, Gravity score 559.
Wicked Uncle — Wicked Uncle is an online gift shop that sells unusual presents and toys for children of all ages, offering gift wrapping and handwritten card services. In September 2026 wickeduncle.co.uk drew an estimated 198K visits, up 5% on the month before. It ranks #18 of 2,441 Toys brands in United Kingdom and holds a 4.2 Trustpilot rating over 151 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Toys brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wicked Uncle is an online gift shop that sells unusual presents and toys for children of all ages, offering gift wrapping and handwritten card services.
01 · Traffic
How much traffic Wicked Uncle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wicked Uncle drew an estimated 198K visits in September 2026, up 5% on the month before and up 16% over three months.
- Worldwide#52,921of 4.5M sites · Top 5%
- In United Kingdom#2,686of 192K sites · Top 5%
- Toys, worldwide#414of 50,509 brands · Top 1%
- Toys, United Kingdom#18of 2,441 brands · Top 1%
198K
estimated visits in September
1 mo ▲ +5.4%4 mo ▲ +15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wicked Uncle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wicked Uncle holds 4.2 out of 5 on Trustpilot over 151 reviews, 17 of them in the last twelve months: 75% of customers give five stars and 17% one star. That volume places Wicked Uncle in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wicked Uncle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wicked Uncle's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wicked Uncle in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wicked Uncle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wicked Uncle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Fun & UnusualWicked Uncle8 Oct 2026image
Best Gifts For NewbornsWicked Uncle6 Oct 2026image
SpecialWicked Uncle6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Business Launch Limitedverified
Text ad21 Oct 2026Business Launch Limitedverified
Text ad21 Oct 2026Business Launch Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wicked Uncle.
The creators who tag @wickeduncletoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wickeduncletoys on Instagram, led by Chantele Cross-Jones (12.2K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChantele Cross-Jones@twoheartsoneroof · 🇬🇧 GB | Parenting family Creator | 12.2K | 0.4% | 1 | Tagged @wickeduncletoys |
06 · Competitors according to Gravity
Who Wicked Uncle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wicked Uncle among Toys brands in United Kingdom. The closest is Toys"R"Us, then hamleys.com, Mastermind Toys, toystreet.co.uk, kidsdream.co.uk, Toyworld.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Toys"R"Ustoysrus.com | |||||||
| hamleys.comhamleys.com | |||||||
| Mastermind Toysmastermindtoys.com | |||||||
| toystreet.co.uktoystreet.co.uk | |||||||
| kidsdream.co.ukkidsdream.co.uk | |||||||
| Toyworldtoyworld.co.nz |
07 · Company
The company behind Wicked Uncle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wicked Uncle is a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in June 2007. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2007, per LinkedIn
- Domain registered
- 1 Jun 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wickeduncle.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wicked Uncle
What people ask Google about Wicked Uncle.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wicked Uncle legit?
According to Gravity by Benchr, Wicked Uncle is a brand based in United Kingdom: its website has existed since June 2007, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 21,188 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wicked Uncle reviews: is it worth it?
Customers rate Wicked Uncle 4.2 out of 5 on Trustpilot over 151 reviews, 17 of them in the last twelve months: 75% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wicked Uncle sell?
Wicked Uncle is an online gift shop that sells unusual presents and toys for children of all ages, offering gift wrapping and handwritten card services. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Wicked Uncle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wicked Uncle advertises on Facebook and Instagram and on Google, where its offers often run. Check wickeduncle.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wicked Uncle?
Gravity by Benchr records a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in 2007, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wicked Uncle doing well?
Yes. Gravity by Benchr estimates about 198,000 visits to wickeduncle.co.uk in September 2026, up 5% in a month and up 16% over three months. Wicked Uncle ranks #18 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Wicked Uncle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wicked Uncle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Wicked Uncle ranks #18 of 2,441 by estimated traffic. Its closest competitors on the same market are Toys"R"Us, hamleys.com, Mastermind Toys, toystreet.co.uk, kidsdream.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wicked Uncle.