Brand page · Household Appliances
Windmill: 75.7K visits a month, 33 active Meta ads.
Windmill — Windmill is a family-run air care company that designs and sells modern smart air products including air purifiers, AC units, and fans, built on 60 years of air care expertise. In September 2026 windmillair.com drew an estimated 75.7K visits, down 67% on the month before. It ranks #48 of 1,056 Household Appliances brands and holds a 2.2 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Windmill is a family-run air care company that designs and sells modern smart air products including air purifiers, AC units, and fans, built on 60 years of air care expertise.
01 · Traffic
How much traffic Windmill gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Windmill drew an estimated 75.7K visits in September 2026, down 67% on the month before and down 73% over three months.
- Worldwide#119,102of 4.5M sites · Top 5%
- In United States#38,798of 1.2M sites · Top 5%
- Household Appliances, worldwide#371of 20,238 brands · Top 5%
- Household Appliances, United States#48of 1,056 brands · Top 5%
75.7K
estimated visits in September
1 mo ▼ −67.2%4 mo ▼ −72.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Windmill.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Windmill holds 2.2 out of 5 on Trustpilot over 24 reviews, 10 of them in the last twelve months: 29% of customers give five stars and 63% one star. That volume places Windmill in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Blinds Shop Boiler and Heating Service Window Treatment Store Home Improvement Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Windmill sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Windmill's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Windmill in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Windmill is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Windmill runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2025 (image, text, video).
Wellness Starts with AirWindmill Air7 Oct 2026image
We love that families trust us with their air, especially during sick season.Windmill Air7 Oct 2026video
The Windmill Air PurifierWindmill Air1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad10 Mar 2026MICHAEL ANDREW MAYERverified
Text ad10 Mar 2026MICHAEL ANDREW MAYERverified
Text ad10 Mar 2026MICHAEL ANDREW MAYERverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Windmill.
The creators who tag @windmillair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @windmillair on Instagram, led by Karen Knarr Markle (33.3K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKaren Knarr Markle@lifeonlittlecreek · 🇺🇸 US | Decoration garden diy Creator | 33.3K | 0.3% | 2 | Tagged @windmillair |
06 · Competitors according to Gravity
Who Windmill competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Windmill among Household Appliances brands. The closest is rowenta.it, then Rolfstone, Dyson 香港, rowenta.es, dyson.at, Dyson台灣.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rowenta.itrowenta.it | |||||||
| Rolfstonerolfstone.com | |||||||
| Dyson 香港dyson.hk | |||||||
| rowenta.esrowenta.es | |||||||
| dyson.atdyson.at | |||||||
| Dyson台灣dyson.tw |
07 · Company
The company behind Windmill.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Windmill is an e-commerce brand, founded in 2018 according to LinkedIn, on a domain registered in October 2018. It employs about 61 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- 2018, per LinkedIn
- Domain registered
- 23 Oct 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 61 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- windmillair.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Windmill
What people ask Google about Windmill.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Windmill legit?
According to Gravity by Benchr, Windmill is a brand: its website has existed since October 2018, it sells on a Shopify store, it employs 61 people on LinkedIn, it has 37,390 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Windmill reviews: is it worth it?
Customers rate Windmill 2.2 out of 5 on Trustpilot over 24 reviews, 10 of them in the last twelve months: 29% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Windmill sell?
Windmill is a family-run air care company that designs and sells modern smart air products including air purifiers, AC units, and fans, built on 60 years of air care expertise. Gravity by Benchr classifies it under Household Appliances. Source: Gravity by Benchr product classification.
Does Windmill have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Windmill advertises on Facebook and Instagram and on Google, where its offers often run. Check windmillair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Windmill?
Windmill sells on its own website, windmillair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Windmill?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Windmill growing?
Not at the moment. Gravity by Benchr estimates about 75,700 visits to windmillair.com in September 2026, down 67% in a month and down 73% over three months. Windmill ranks #48 of 1,056 Household Appliances brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Windmill use?
Gravity by Benchr identifies windmillair.com as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records.
What is Windmill's ad budget?
Gravity by Benchr does not publish a spend figure for Windmill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliances brands?
Among Household Appliances brands in the Gravity by Benchr index, Windmill ranks #48 of 1,056 by estimated traffic. Its closest competitors on the same market are rowenta.it, Rolfstone, Dyson 香港, rowenta.es, dyson.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Windmill.