Brand page · Shoes · United States
Wolverine: 1.2M visits a month, 104 active Meta ads.
Wolverine — Wolverine is a brand that builds boots and apparel to be as relentless and capable as the people who wear them. In September 2026 wolverine.com drew an estimated 1.2M visits, up 27% on the month before. It ranks #37 of 6,771 Shoes brands in United States and holds a 1.8 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Wolverine is a brand that builds boots and apparel to be as relentless and capable as the people who wear them.
01 · Traffic
How much traffic Wolverine gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wolverine drew an estimated 1.2M visits in September 2026, up 27% on the month before and down 14% over three months.
- Worldwide#12,989of 4.5M sites · Top 1%
- In United States#4,331of 1.2M sites · Top 1%
- Shoes, worldwide#207of 46,962 brands · Top 1%
- Shoes, United States#37of 6,771 brands · Top 1%
1.2M
estimated visits in September
1 mo ▲ +27.0%4 mo ▼ −14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wolverine.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wolverine holds 1.8 out of 5 on Trustpilot over 23 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 70% one star. That volume places Wolverine in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Clothing Store Outerwear Store Activewear Store Women's Clothing Store Work Clothes Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wolverine sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wolverine's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wolverine in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wolverine is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wolverine runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
20% Off (almost) EverythingWolverine Boots & Apparel5 Oct 2026image
Wolverine Infinity System™Wolverine Boots & Apparel25 Sept 2026image
Wolverine Infinity System™Wolverine Boots & Apparel21 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wolverine World Wide Incverified
Text ad21 Oct 2026Wolverine World Wide Incverified
Text ad21 Oct 2026Wolverine World Wide Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wolverine.
The creators who tag @wolverineboots on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wolverineboots on Instagram, led by Wolverine Lifestyle (116K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWolverine Lifestyle@wolverine · 🇺🇸 US | Fashion style luxury Creator | 116K | 0.3% | 5 | Tagged @wolverineboots |
06 · Competitors according to Gravity
Who Wolverine competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wolverine among Shoes brands in United States. The closest is timberland.com, then redwingshoes.com, Rocky Boots, danner.com, Thorogood®, carhartt.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| timberland.comtimberland.com | |||||||
| redwingshoes.comredwingshoes.com | |||||||
| Rocky Bootsrockyboots.com | |||||||
| danner.comdanner.com | |||||||
| Thorogood®thorogoodusa.com | |||||||
| carhartt.comcarhartt.com |
07 · Company
The company behind Wolverine.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wolverine is a company based in United States, founded in 1883 according to LinkedIn, on a domain registered in November 1997. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1883, per LinkedIn
- Domain registered
- 3 Nov 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wolverine.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wolverine
What people ask Google about Wolverine.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wolverine a legit company?
According to Gravity by Benchr, Wolverine is a brand based in United States: its website has existed since November 1997, it sells on a Salesforce_commerce store, it employs 32 people on LinkedIn, it has 110,994 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Wolverine reviews
Customers rate Wolverine 1.8 out of 5 on Trustpilot over 23 reviews, 4 of them in the last twelve months: 17% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wolverine?
Wolverine is a brand that builds boots and apparel to be as relentless and capable as the people who wear them. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Wolverine promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wolverine advertises on Facebook and Instagram and on Google, where its offers often run. Check wolverine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wolverine?
Wolverine sells on its own website, wolverine.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Wolverine?
Gravity by Benchr records a company based in United States, founded in 1883 according to LinkedIn, on a domain registered in 1997, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Wolverine growing?
Not at the moment. Gravity by Benchr estimates about 1,150,400 visits to wolverine.com in September 2026, up 27% in a month and down 14% over three months. Wolverine ranks #37 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wolverine use?
Gravity by Benchr identifies wolverine.com as a Salesforce_commerce store. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records.
What is Wolverine's ad budget?
Gravity by Benchr does not publish a spend figure for Wolverine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Wolverine ranks #37 of 6,771 by estimated traffic. Its closest competitors on the same market are timberland.com, redwingshoes.com, Rocky Boots, danner.com, Thorogood®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wolverine.