Brand page · Clothing · United Kingdom
Playful Promises: 301K visits a month, 25 active Meta ads, Gravity score 594.
Playful Promises — Playful Promises is a women-designed lingerie and swimwear brand offering stylish designs for every body type, including fuller bust sizes from DD+ to K cup, with multiple brands at various price points. In September 2026 playfulpromises.com drew an estimated 301K visits, down 11% on the month before. It ranks #479 of 97,158 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 3,514 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Playful Promises is a women-designed lingerie and swimwear brand offering stylish designs for every body type, including fuller bust sizes from DD+ to K cup, with multiple brands at various price points.
01 · Traffic
How much traffic Playful Promises gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Playful Promises drew an estimated 301K visits in September 2026, down 11% on the month before and up 19% over three months.
- Worldwide#37,470of 4.5M sites · Top 1%
- In United States#12,202of 1.2M sites · Top 5%
- Clothing, worldwide#3,265of 459,295 brands · Top 1%
- Clothing, United States#479of 97,158 brands · Top 1%
301K
estimated visits in September
1 mo ▼ −11.0%4 mo ▲ +18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Playful Promises.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Playful Promises holds 4.1 out of 5 on Trustpilot over 3,514 reviews, 61 of them in the last twelve months: 71% of customers give five stars and 13% one star. That volume places Playful Promises in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Playful Promises scores 4.7 over 86 reviews.
Lingerie Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Playful Promises sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Playful Promises sells on Shopify, 45% of its catalogue in stock. The best seller is Eddie Black Crossover Wrap Bra, at £42.00, followed by Ramona Black Mesh Plunge Bra and Eddie Black Crossover Wrap High Waist Brief.
#1Eddie Black Crossover Wrap BraPlayful Promises£42.00In stock
#2Ramona Black Mesh Plunge BraPlayful Promises£42.00In stock
#3Eddie Black Crossover Wrap High Waist BriefPlayful Promises£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Playful Promises in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 75% of the catalogue
- In stock
- 45%
- Upper price quartile
- US$37.06
- Currency
- GBP
04 · Ads
What Playful Promises is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Playful Promises runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2023 (image, text).
Playful Lingerie Clearance - From $5Playful Promises4 Oct 2026image
Playful Lingerie Clearance - From $5Playful Promises30 Sept 2026image
Playful Lingerie Clearance - From $5Playful Promises30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Playful Promises Lingerieverified
Text ad19 Oct 2026Playful Promises Lingerieverified
Text ad19 Oct 2026Playful Promises Lingerieverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Playful Promises.
The creators who tag @playfulpromises on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @playfulpromises on Instagram, led by Tayla Collison-Childs (19.2K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTayla Collison-Childs@my_catheter_and_me · 🇬🇧 GB | Fashion style luxury Creator | 19.2K | 0.2% | 4 | Tagged @playfulpromises |
06 · Competitors according to Gravity
Who Playful Promises competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Playful Promises among Clothing brands in United Kingdom. The closest is change.com, then adoreme.com, galicia.fr, Bras N Things, Bare Necessities, Soma.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| change.comchange.com | |||||||
| adoreme.comadoreme.com | |||||||
| galicia.frgalicia.fr | |||||||
| Bras N Thingsbrasnthings.co.nz | |||||||
| Bare Necessitiesbarenecessities.com | |||||||
| Somasoma.com |
07 · Company
The company behind Playful Promises.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Playful Promises is a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in May 2003. It employs about 19 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2004, per LinkedIn
- Domain registered
- 7 May 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- playfulpromises.com · Shopify · GBP
- Catalogue
- 383 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Playful Promises
What people ask Google about Playful Promises.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Playful Promises legit?
According to Gravity by Benchr, Playful Promises is a brand based in London, United Kingdom: its website has existed since May 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 503,148 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Playful Promises?
Customers rate Playful Promises 4.1 out of 5 on Trustpilot over 3,514 reviews, 61 of them in the last twelve months: 71% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Playful Promises scores 4.7 over 86 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Playful Promises sell?
Playful Promises is a women-designed lingerie and swimwear brand offering stylish designs for every body type, including fuller bust sizes from DD+ to K cup, with multiple brands at various price points. Gravity by Benchr classifies it under Clothing, with Lingerie making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Playful Promises cost?
Playful Promises' best seller, Eddie Black Crossover Wrap Bra, sells £42.00 on playfulpromises.com. 45% of the catalogue is in stock. Gravity does not track prices daily: check playfulpromises.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Playful Promises promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Playful Promises advertises on Facebook and Instagram and on Google, where its offers often run. Check playfulpromises.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Playful Promises?
Playful Promises sells on its own website, playfulpromises.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Playful Promises?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2003, with 19 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Playful Promises doing well?
Yes. Gravity by Benchr estimates about 300,600 visits to playfulpromises.com in September 2026, down 11% in a month and up 19% over three months. Playful Promises ranks #479 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Playful Promises use?
Gravity by Benchr identifies playfulpromises.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Playful Promises spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Playful Promises on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Playful Promises ranks #479 of 97,158 by estimated traffic. Its closest competitors on the same market are change.com, adoreme.com, galicia.fr, Bras N Things, Bare Necessities. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Playful Promises.