Brand page · Personal Care · France
Afflelou traffic, ads & competitors 361k visits a month, 23 active Meta ads.
Afflelou — Alain Afflelou is an optical and hearing aid retailer that sells glasses, sunglasses, contact lenses, hearing aids, and hearing protection products. In September 2026 afflelou.com drew an estimated 361k visits, down 12% on the month before. It ranks #11 of 3,383 Personal Care brands in France and holds a 2.9 Trustpilot rating over 955 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Alain Afflelou is an optical and hearing aid retailer that sells glasses, sunglasses, contact lenses, hearing aids, and hearing protection products.
01 · Traffic
How much traffic Afflelou gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Afflelou drew an estimated 361k visits in September 2026, down 12% on the month before and down 5% over three months.
- Worldwide#32,312of 4.5m sites · Top 1%
- In France#1,249of 166k sites · Top 1%
- Personal Care, worldwide#1,328of 215,119 brands · Top 1%
- Personal Care, France#11of 3,383 brands · Top 1%
361k
estimated visits in September
1 mo ▼ −11.8%4 mo ▼ −4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Afflelou.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Afflelou holds 2.9 out of 5 on Trustpilot over 955 reviews, 173 of them in the last twelve months: 31% of customers give five stars and 56% one star. That volume places Afflelou in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Optician Glasses Store Sunglasses Store Contact Lenses Supplier Optometrist
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Afflelou sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Afflelou's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Afflelou in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Afflelou is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Afflelou runs Meta ads on Facebook, and has advertised on Google since October 2021 (image, text, video).
Votre santé visuelle, partoutALAIN AFFLELOU7 Oct 2026image
Votre santé visuelle, partoutALAIN AFFLELOU7 Oct 2026image
Votre santé visuelle, partoutALAIN AFFLELOU7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LION / SENECA FRANCE AUDIOverified
Text ad20 Oct 2026ALAIN AFFLELOU FRANCHISEUR SASverified
Text ad20 Oct 2026ALAIN AFFLELOU FRANCHISEURverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Afflelou.
The creators who tag @afflelou on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @afflelou on Instagram, led by Carla Cotterli (22k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarla Cotterli@carlacotterli · 🇪🇸 ES | Marketing sales branding Creator | 22k | 0.4% | 2 | Tagged @afflelou |
06 · Competitors according to Gravity
Who Afflelou competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Afflelou among Personal Care brands in France. The closest is atol.fr, then optical-center.fr, specsavers.co.uk, wutscher.com, Fielmann Group, apollo.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| atol.fratol.fr | |||||||
| optical-center.froptical-center.fr | |||||||
| specsavers.co.ukspecsavers.co.uk | |||||||
| wutscher.comwutscher.com | |||||||
| Fielmann Groupfielmann.de | |||||||
| apollo.deapollo.de |
07 · Company
The company behind Afflelou.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Afflelou is a company based in France, founded in 1987 according to LinkedIn, on a domain registered in September 1999. It employs about 3,296 people and is listed at m_and_a stage.
- Entity country
- 🇫🇷 France
- Founded
- 1987, per LinkedIn
- Domain registered
- 13 Sept 1999
- Status
- was_acquired
- Employees
- 3,296 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Own store
- afflelou.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Afflelou
What people ask Google about Afflelou.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Afflelou a legit company?
According to Gravity by Benchr, Afflelou is a brand based in France: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it employs 3,296 people on LinkedIn, it has 50,888 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Afflelou reviews
Customers rate Afflelou 2.9 out of 5 on Trustpilot over 955 reviews, 173 of them in the last twelve months: 31% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Afflelou sell?
Alain Afflelou is an optical and hearing aid retailer that sells glasses, sunglasses, contact lenses, hearing aids, and hearing protection products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Afflelou have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Afflelou advertises on Facebook and Instagram and on Google, where its offers often run. Check afflelou.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Afflelou?
Gravity by Benchr records a company based in France, founded in 1987 according to LinkedIn, on a domain registered in 1999, with 3,296 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Afflelou growing?
Not at the moment. Gravity by Benchr estimates about 361,100 visits to afflelou.com in September 2026, down 12% in a month and down 5% over three months. Afflelou ranks #11 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Afflelou's ad budget?
Gravity by Benchr does not publish a spend figure for Afflelou on this page. What Gravity observes: an active Meta advertiser, on Facebook. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Afflelou ranks #11 of 3,383 by estimated traffic. Its closest competitors on the same market are atol.fr, optical-center.fr, specsavers.co.uk, wutscher.com and Fielmann Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Afflelou.