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- American Girl
Brand page · Toys · United States
American Girl traffic, ads & competitors 2.3m visits a month, 126 active Meta ads, Gravity score 727.
American Girl — American Girl is a brand that sells 18-inch dolls, clothing, playsets, and accessories for girls. The company offers various doll collections including historical characters, modern era dolls, and customizable options. In September 2026 americangirl.com drew an estimated 2.3m visits, up 6% on the month before. It ranks #3 of 9,046 Toys brands in the United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Toys brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
American Girl is a brand that sells 18-inch dolls, clothing, playsets, and accessories for girls. The company offers various doll collections including historical characters, modern era dolls, and customizable options.
01 · Traffic
American Girl website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
American Girl drew an estimated 2.3m visits in September 2026, up 6% on the month before and up 57% over three months.
- Worldwide#7,472of 4.5m sites · Top 1%
- In United States#2,521of 1.2m sites · Top 1%
- Toys, worldwide#36of 50,509 brands · Top 1%
- Toys, United States#3of 9,046 brands · Top 1%
2.3m
estimated visits in September
1 mo ▲ +6.2%4 mo ▲ +56.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
American Girl reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
American Girl holds 3.3 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 80% of customers give five stars and 20% one star.
Children's Clothing Store Clothing Store Women's Clothing Store Doll Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
American Girl best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
American Girl sells on Shopify, 56% of its catalogue in stock. The best seller is Create Your Own doll, at US$275.00, followed by American Girl® Doll Carrier for 18-inch Dolls and Lila™ 18-inch Doll & Journal (Girl of the Year™ 2024).
#2Create Your Own dollAmerican GirlUS$275.00In stock
#3American Girl® Doll Carrier for 18-inch DollsAmerican GirlUS$40.00In stock
Lila™ 18-inch Doll & Journal (Girl of the Year™ 2024)American GirlUS$135.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places American Girl in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 30% of the catalogue
- In stock
- 56%
- Upper price quartile
- US$52.00
- Currency
- USD
04 · Ads
American Girl ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
American Girl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Order with Autograph now!American Girl8 Oct 2026video
Serving looks!American Girl7 Oct 2026video
American GirlAmerican Girl6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026American Girl Brands, Llcverified
Text ad20 Oct 2026American Girl Brands, Llcverified
Text ad20 Oct 2026American Girl Brands, Llcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
American Girl influencers
The creators who tag @americangirlbrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @americangirlbrand on Instagram, led by Agoverseasfan (44.5k followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAgoverseasfan@agoverseasfan · 🇺🇸 US | Fashion style luxury Creator | 44.5k | 6.6% | 20 | Tagged @americangirlbrand |
06 · Competitors according to Gravity
American Girl competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for American Girl among Toys brands in the United States. The closest is corolle.com, then baby-born.com, Bratz, Babeside, The MGA Shop, Mattel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| corolle.comcorolle.com | |||||||
| baby-born.combaby-born.com | |||||||
| Bratzbratz.com | |||||||
| Babesidebabeside.com | |||||||
| The MGA Shopshop.mgae.com | |||||||
| Mattelmattel.com |
07 · Company
Who is behind American Girl?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
American Girl is a company based in Middleton, United States, on a domain registered in March 1997. It employs about 1,024 people.
- Entity country
- 🇺🇸 United States · Middleton
- Domain registered
- 25 Mar 1997
- Status
- Operating
- Employees
- 1,024 on LinkedIn
- Own store
- americangirl.com · Shopify · USD
- Catalogue
- 473 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about American Girl
What people ask Google about American Girl.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is American Girl legit?
According to Gravity by Benchr, American Girl is a brand based in Middleton, United States: its website has existed since March 1997, it sells on a Shopify store, it employs 1,024 people on LinkedIn, it has 621,951 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does American Girl sell?
American Girl is a brand that sells 18-inch dolls, clothing, playsets, and accessories for girls. The company offers various doll collections including historical characters, modern era dolls, and customizable options. Gravity by Benchr classifies it under Toys, with Gift Giving making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is American Girl expensive?
American Girl's best seller, Create Your Own doll, sells US$275.00 on americangirl.com. 56% of the catalogue is in stock. Gravity does not track prices daily: check americangirl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a American Girl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: American Girl advertises on Facebook and Instagram and on Google, where its offers often run. Check americangirl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy American Girl?
American Girl sells on its own website, americangirl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind American Girl?
Gravity by Benchr records a company based in Middleton, United States, whose domain was registered in 1997, with 1,024 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is American Girl growing?
Yes. Gravity by Benchr estimates about 2,273,200 visits to americangirl.com in September 2026, up 6% in a month and up 57% over three months. American Girl ranks #3 of 9,046 Toys brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does American Girl use?
Gravity by Benchr identifies americangirl.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does American Girl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for American Girl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United States?
Among Toys brands in the United States in the Gravity by Benchr index, American Girl ranks #3 of 9,046 by estimated traffic. Its closest competitors on the same market are corolle.com, baby-born.com, Bratz, Babeside and The MGA Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with American Girl.