Brand page · Toys · United States
Bratz traffic, ads & competitors 294k visits a month, 3 active Meta ads, Gravity score 732.
Bratz — Bratz is an American production line of fashion dolls and merchandise, featuring collectible dolls and fashion accessories. In September 2026 bratz.com drew an estimated 294k visits, down 3% on the month before. It ranks #47 of 9,046 Toys brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bratz is an American production line of fashion dolls and merchandise, featuring collectible dolls and fashion accessories.
01 · Traffic
Bratz website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bratz drew an estimated 294k visits in September 2026, down 3% on the month before and up 43% over three months.
- Worldwide#38,152of 4.5m sites · Top 1%
- In United States#12,422of 1.2m sites · Top 5%
- Toys, worldwide#260of 50,509 brands · Top 1%
- Toys, United States#47of 9,046 brands · Top 1%
294k
estimated visits in September
1 mo ▼ −3.3%4 mo ▲ +42.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bratz reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bratz holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Clothing Store Streetwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bratz best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bratz sells on Shopify, 56% of its catalogue in stock. The best seller is Bratz Bratziez Iconz Seriez Plush Keychain Blind Box, at US$24.99, followed by Bratz x Karol G Collector Doll and Bratz Bratziez Sweetheartz Seriez Plush Keychain Blind Box.
#1Bratz Bratziez Iconz Seriez Plush Keychain Blind BoxBratzUS$24.99In stock
#2Bratz x Karol G Collector DollBratzUS$50.00In stock
#3Bratz Bratziez Sweetheartz Seriez Plush Keychain Blind BoxBratzUS$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bratz in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 82% of the catalogue
- In stock
- 56%
- Upper price quartile
- US$36.99
- Currency
- USD
04 · Ads
Bratz ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bratz runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2026 (image, text, video).
The forecast may be frosty, but the Bratziez are stepping out in the hottest looks of the season! ❄️ These sassy-cute blind box plush collecBratz6 Oct 2026video
The forecast may be frosty, but the Bratziez are stepping out in the hottest looks of the season! ❄️ These sassy-cute blind box plush collecBratz6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MGA Entertainment, Inc.verified
Text ad19 Oct 2026MGA Entertainment, Inc.verified
Text ad19 Oct 2026MGA Entertainment, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Bratz influencers
The creators who tag @bratz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Bratz competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bratz among Toys brands in the United States. The closest is DOLK（ドルク）, then corolle.com, American Girl, baby-born.com, The MGA Shop, Mattel Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DOLK（ドルク）dolk.jp | |||||||
| corolle.comcorolle.com | |||||||
| American Girlamericangirl.com | |||||||
| baby-born.combaby-born.com | |||||||
| The MGA Shopshop.mgae.com | |||||||
| Mattel Shopshop.mattel.com |
07 · Company
Who is behind Bratz?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bratz is a company based in Chatsworth, United States, on a domain registered in June 2002. It employs about 4 people.
- Entity country
- 🇺🇸 United States · Chatsworth
- Domain registered
- 20 Jun 2002
- Employees
- 4 on LinkedIn
- Own store
- bratz.com · Shopify · USD
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bratz
What people ask Google about Bratz.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bratz legit or a scam?
According to Gravity by Benchr, Bratz is a brand based in Chatsworth, United States: its website has existed since June 2002, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 2,479,786 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Bratz?
Bratz is an American production line of fashion dolls and merchandise, featuring collectible dolls and fashion accessories. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Bratz cost?
Bratz's best seller, Bratz Bratziez Iconz Seriez Plush Keychain Blind Box, sells US$24.99 on bratz.com. 56% of the catalogue is in stock. Gravity does not track prices daily: check bratz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bratz promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bratz advertises on Facebook and Instagram and on Google, where its offers often run. Check bratz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bratz?
Bratz sells on its own website, bratz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bratz?
Gravity by Benchr records a company based in Chatsworth, United States, whose domain was registered in 2002, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bratz doing well?
Yes. Gravity by Benchr estimates about 294,400 visits to bratz.com in September 2026, down 3% in a month and up 43% over three months. Bratz ranks #47 of 9,046 Toys brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bratz use?
Gravity by Benchr identifies bratz.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bratz's ad budget?
Gravity by Benchr does not publish a spend figure for Bratz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United States?
Among Toys brands in the United States in the Gravity by Benchr index, Bratz ranks #47 of 9,046 by estimated traffic. Its closest competitors on the same market are DOLK（ドルク）, corolle.com, American Girl, baby-born.com and The MGA Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bratz.