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- American Tourister
Brand page · Suitcases · Belgium
American Tourister: 178k visits a month, 429 active Meta ads, Gravity score 613.
American Tourister — American Tourister is a global luggage brand known for durable, affordable and colourful travel gear, including hardside and softside suitcases, cabin luggage, backpacks and travel bags. In September 2026 americantourister.com drew an estimated 178k visits, down 16% on the month before. It ranks #11 of 167 Suitcases brands in Belgium and holds a 1.5 Trustpilot rating over 133 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Suitcases brands in Belgium with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
American Tourister is a global luggage brand known for durable, affordable and colourful travel gear, including hardside and softside suitcases, cabin luggage, backpacks and travel bags.
01 · Traffic
How much traffic American Tourister gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
American Tourister drew an estimated 178k visits in September 2026, down 16% on the month before and down 4% over three months.
- Worldwide#57,639of 4.5m sites · Top 5%
- In United States#18,954of 1.2m sites · Top 5%
- Suitcases, worldwide#60of 1,776 brands · Top 5%
- Suitcases, United States#11of 167 brands · Top 10%
178k
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about American Tourister.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
American Tourister holds 1.5 out of 5 on Trustpilot over 133 reviews, 7 of them in the last twelve months: 5% of customers give five stars and 90% one star. That volume places American Tourister in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store Fashion Accessories Store Luggage Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What American Tourister sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read American Tourister's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places American Tourister in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What American Tourister is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
American Tourister runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Shop our bestsellersAmerican Tourister13 Oct 2026image
DUOTOURISTERAmerican Tourister12 Oct 2026video
DUOTOURISTERAmerican Tourister11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Direct Marketing Ventures, LLCverified
Text ad20 Oct 2026Direct Marketing Ventures, LLCverified
Text ad20 Oct 2026Direct Marketing Ventures, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about American Tourister.
The creators who tag @americantourister_eu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @americantourister_eu on Instagram, led by Lanzara1880 (38.5k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLanzara1880@lanzara1880 · 🇮🇹 IT | Fashion style luxury Creator | 38.5k | 0.0% | 3 | Tagged @americantourister_eu |
06 · Competitors according to Gravity
Who American Tourister competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for American Tourister among Suitcases brands in Belgium. The closest is DELSEY PARIS, then Samsonite, Antler, Briggs and Riley, July, BRIC'S.US.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DELSEY PARISdelsey.com | |||||||
| Samsonitesamsonite.com | |||||||
| Antlerantler.com | |||||||
| Briggs and Rileybriggs-riley.com | |||||||
| Julyjuly.com | |||||||
| BRIC'S.USbricstore.com |
07 · Company
The company behind American Tourister.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
American Tourister is a company based in Belgium, founded in 1933 according to LinkedIn, on a domain registered in March 1999. It employs about 287 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 1933, per LinkedIn
- Domain registered
- 19 Mar 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 287 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- americantourister.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about American Tourister
What people ask Google about American Tourister.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is American Tourister legit or a scam?
According to Gravity by Benchr, American Tourister is a brand based in Belgium: its website has existed since March 1999, it sells on a Salesforce_commerce store, it employs 287 people on LinkedIn, it has 113,749 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about American Tourister?
Customers rate American Tourister 1.5 out of 5 on Trustpilot over 133 reviews, 7 of them in the last twelve months: 5% give five stars, 90% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is American Tourister?
American Tourister is a global luggage brand known for durable, affordable and colourful travel gear, including hardside and softside suitcases, cabin luggage, backpacks and travel bags. Gravity by Benchr classifies it under Suitcases. Source: Gravity by Benchr product classification.
Is there a American Tourister discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: American Tourister advertises on Facebook and Instagram and on Google, where its offers often run. Check americantourister.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy American Tourister?
American Tourister sells on its own website, americantourister.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind American Tourister?
Gravity by Benchr records a company based in Belgium, founded in 1933 according to LinkedIn, on a domain registered in 1999, with 287 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is American Tourister doing well?
Not at the moment. Gravity by Benchr estimates about 178,400 visits to americantourister.com in September 2026, down 16% in a month and down 4% over three months. American Tourister ranks #11 of 167 Suitcases brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does American Tourister use?
Gravity by Benchr identifies americantourister.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is American Tourister's ad budget?
Gravity by Benchr does not publish a spend figure for American Tourister on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in Belgium?
Among Suitcases brands in Belgium in the Gravity by Benchr index, American Tourister ranks #11 of 167 by estimated traffic. Its closest competitors on the same market are DELSEY PARIS, Samsonite, Antler, Briggs and Riley and July. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with American Tourister.