Brand page · Decor · United States
Annie Selke: 182k visits a month, 131 active Meta ads, Gravity score 536.
Annie Selke — Annie Selke is a home decor brand that sells rugs, bedding, and home furnishings. The company creates stylish pieces designed for happiness and made to last. In September 2026 annieselke.com drew an estimated 182k visits, up 5% on the month before. It ranks #168 of 42,373 Decor brands in United States and holds a 1.7 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 294 peers: Decor brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Annie Selke is a home decor brand that sells rugs, bedding, and home furnishings. The company creates stylish pieces designed for happiness and made to last.
01 · Traffic
How much traffic Annie Selke gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Annie Selke drew an estimated 182k visits in September 2026, up 5% on the month before and up 9% over three months.
- Worldwide#56,588of 4.5m sites · Top 5%
- In United States#18,617of 1.2m sites · Top 5%
- Decor, worldwide#912of 185,686 brands · Top 1%
- Decor, United States#168of 42,373 brands · Top 1%
182k
estimated visits in September
1 mo ▲ +5.1%4 mo ▲ +9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Annie Selke.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Annie Selke holds 1.7 out of 5 on Trustpilot over 25 reviews, 7 of them in the last twelve months: 4% of customers give five stars and 92% one star. That volume places Annie Selke in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Decoration and Interior Design Store Furniture Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Annie Selke sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Annie Selke sells on Shopify, 80% of its catalogue in stock. The best seller is Premium Rug Pad | Grey, at US$28.00–US$378.00, followed by Standard Indoor/Outdoor Rug Pad | White and Down Alternative Indoor/Outdoor Decorative Pillow Insert | White.
#1Premium Rug Pad | GreyAnnie SelkeUS$28.00–US$378.00In stock
#2Standard Indoor/Outdoor Rug Pad | WhiteAnnie SelkeUS$28.00–US$258.00In stock
#3Down Alternative Indoor/Outdoor Decorative Pillow Insert | WhiteAnnie SelkeUS$34.00–US$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Annie Selke in its comparison group.
- Average rating
- 4.28 / 5
- Rated products
- 73% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$178.00
- Currency
- USD
04 · Ads
What Annie Selke is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Annie Selke runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Find the perfect rug today.Annie Selke7 Oct 2026video
Shop New Arrivals for FallAnnie Selke6 Oct 2026image
Shop the Paint Chip Wool RugAnnie Selke6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fresh American LLCverified
Text ad20 Oct 2026Fresh American LLCverified
Text ad20 Oct 2026Fresh American LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Annie Selke.
The creators who tag @annieselke on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @annieselke on Instagram, led by Sandra M Cavallo (375k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSandra M Cavallo@oldsilvershed · 🇺🇸 US | Decoration garden diy Creator | 375k | 2.3% | 4 | Tagged @annieselke |
06 · Competitors according to Gravity
Who Annie Selke competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Annie Selke among Decor brands in United States. The closest is Loloi, then Joon Loloi, Rugs USA, Incredible Rugs and Decor, Boutique Rugs, touchofclass.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Loloiloloirugs.com | |||||||
| Joon Loloijoonloloi.com | |||||||
| Rugs USArugsusa.com | |||||||
| Incredible Rugs and Decorincrediblerugsanddecor.com | |||||||
| Boutique Rugsboutiquerugs.com | |||||||
| touchofclass.comtouchofclass.com |
07 · Company
The company behind Annie Selke.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Annie Selke is a company based in Pittsfield, United States, founded in 1994 according to LinkedIn, on a domain registered in May 2004. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pittsfield
- Founded
- 1994, per LinkedIn
- Domain registered
- 13 May 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- annieselke.com · Shopify · USD
- Catalogue
- 512 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Annie Selke
What people ask Google about Annie Selke.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Annie Selke a legit company?
According to Gravity by Benchr, Annie Selke is a brand based in Pittsfield, United States: its website has existed since May 2004, it sells on a Shopify store, it employs 41 people on LinkedIn, it has 215,646 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Annie Selke reviews: is it worth it?
Customers rate Annie Selke 1.7 out of 5 on Trustpilot over 25 reviews, 7 of them in the last twelve months: 4% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Annie Selke known for?
Annie Selke is a home decor brand that sells rugs, bedding, and home furnishings. The company creates stylish pieces designed for happiness and made to last. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification, October 2026.
Is Annie Selke expensive?
Annie Selke's best seller, Premium Rug Pad | Grey, sells from US$28.00 to US$378.00 on annieselke.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check annieselke.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Annie Selke promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Annie Selke advertises on Facebook and Instagram and on Google, where its offers often run. Check annieselke.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Annie Selke?
Annie Selke sells on its own website, annieselke.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Annie Selke?
Gravity by Benchr records a company based in Pittsfield, United States, founded in 1994 according to LinkedIn, on a domain registered in 2004, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Annie Selke doing well?
Yes. Gravity by Benchr estimates about 182,500 visits to annieselke.com in September 2026, up 5% in a month and up 9% over three months. Annie Selke ranks #168 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Annie Selke use?
Gravity by Benchr identifies annieselke.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Annie Selke spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Annie Selke on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Annie Selke ranks #168 of 42,373 by estimated traffic. Its closest competitors on the same market are Loloi, Joon Loloi, Rugs USA, Incredible Rugs and Decor and Boutique Rugs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Annie Selke.