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- Auguste The Label
Brand page · Clothing · Australia
Auguste The Label traffic, ads & competitors 126k visits a month, 196 active Meta ads, Gravity score 553.
Auguste The Label — Auguste The Label is an Australian boutique vintage-inspired brand that designs women's clothing with nostalgic prints and contemporary coastal twist, aiming to transcend trends and create future vintage pieces. In September 2026 augustethelabel.com drew an estimated 126k visits, up 1% on the month before. It ranks #268 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Auguste The Label is an Australian boutique vintage-inspired brand that designs women's clothing with nostalgic prints and contemporary coastal twist, aiming to transcend trends and create future vintage pieces.
01 · Traffic
Auguste The Label website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Auguste The Label drew an estimated 126k visits in September 2026, up 1% on the month before and down 5% over three months.
- Worldwide#76,921of 4.5m sites · Top 5%
- In Australia#1,676of 105k sites · Top 5%
- Clothing, worldwide#7,232of 459,295 brands · Top 5%
- Clothing, Australia#268of 12,275 brands · Top 5%
126k
estimated visits in September
1 mo ▲ +1.3%4 mo ▼ −5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Auguste The Label reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Auguste The Label holds 3.2 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Auguste The Label best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Auguste The Label sells on Shopify, 89% of its catalogue in stock. The best seller is Tree to be Planted, at A$1.50, followed by Donation of a Tree and Auguste the Label - Gift Card.
#1Tree to be PlantedAuguste The LabelA$1.50In stock
#2Donation of a TreeAuguste The LabelA$1.43In stock
#3Auguste the Label - Gift CardAuguste The LabelA$50.00–A$500.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Auguste The Label in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 22% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$131.81
- Currency
- AUD
04 · Ads
Auguste The Label ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Auguste The Label runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
You Loved Her. She's Back.Auguste The Label7 Oct 2026image
Discover the Audrey MidiAuguste The Label7 Oct 2026video
The Rider One PieceAuguste The Label6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Auguste The Labelverified
Text ad19 Oct 2026Auguste The Labelverified
Text ad17 Oct 2026GUNNAR NICHOLAS NELSONverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Auguste The Label influencers
The creators who tag @augustethelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @augustethelabel on Instagram, led by Cenit Nadir (159k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCenit Nadir@cenitch · 🇺🇸 US | Photography visual arts Creator | 159k | 1.9% | 2 | Tagged @augustethelabel |
06 · Competitors according to Gravity
Auguste The Label competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Auguste The Label among Clothing brands in Australia. The closest is ASTR the Label, then Augustine, ROWIE, Hazel & Olive, CHARCOAL, DÔEN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ASTR the Labelastrthelabel.com | |||||||
| Augustineaugustine.co.nz | |||||||
| ROWIErowiethelabel.com | |||||||
| Hazel & Olivehazelandolive.com | |||||||
| CHARCOALcharcoalclothing.com.au | |||||||
| DÔENshopdoen.com |
07 · Company
Who is behind Auguste The Label?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Auguste The Label is a company based in Burleigh Heads, Australia, founded in 2014 according to LinkedIn, on a domain registered in December 2014. It employs about 20 people.
- Entity country
- 🇦🇺 Australia · Burleigh Heads
- Founded
- 2014, per LinkedIn
- Domain registered
- 5 Dec 2014
- Employees
- 20 on LinkedIn · 11-50
- Own store
- augustethelabel.com · Shopify · AUD
- Catalogue
- 66 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Auguste The Label
What people ask Google about Auguste The Label.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Auguste The Label legit or a scam?
According to Gravity by Benchr, Auguste The Label is a brand based in Burleigh Heads, Australia: its website has existed since December 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 355,115 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Auguste The Label sell?
Auguste The Label is an Australian boutique vintage-inspired brand that designs women's clothing with nostalgic prints and contemporary coastal twist, aiming to transcend trends and create future vintage pieces. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Auguste The Label expensive?
Auguste The Label's best seller, Tree to be Planted, sells A$1.50 on augustethelabel.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check augustethelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Auguste The Label promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Auguste The Label advertises on Facebook and Instagram and on Google, where its offers often run. Check augustethelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Auguste The Label?
Auguste The Label sells on its own website, augustethelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Auguste The Label?
Gravity by Benchr records a company based in Burleigh Heads, Australia, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Auguste The Label doing well?
Not at the moment. Gravity by Benchr estimates about 126,400 visits to augustethelabel.com in September 2026, up 1% in a month and down 5% over three months. Auguste The Label ranks #268 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Auguste The Label use?
Gravity by Benchr identifies augustethelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Auguste The Label's ad budget?
Gravity by Benchr does not publish a spend figure for Auguste The Label on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Auguste The Label ranks #268 of 12,275 by estimated traffic. Its closest competitors on the same market are ASTR the Label, Augustine, ROWIE, Hazel & Olive and CHARCOAL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Auguste The Label.