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  5. Birdie & Louie

Brand page · Pet Supplies · United States

Birdie & Louie Top 5% worldwide Top 5% in the United States Top 1% in Pet Supplies Top 1% in Pet Supplies in the United States
birdieandlouie.com·🇺🇸 Wetumpka, United States· Shopify·Since 2022

Birdie & Louie traffic, ads & competitors 237k visits a month, 141 active Meta ads, Gravity score 556.

Birdie & Louie — Birdie & Louie is a family business that crafts nutritious and irresistible pet food for cats and dogs, focusing on quality ingredients and care for pets. In September 2026 birdieandlouie.com drew an estimated 237k visits, down 25% on the month before. It ranks #41 of 7,399 Pet Supplies brands in the United States.

birdieandlouie.com@birdieandlouie 13.4kFacebookTrustpilot 2.6Meta Ad Library 141

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
237k
−25% vs. August 2026
Instagram followers
13.4k
239 posts · @birdieandlouie
Trustpilot
2.6
6 reviews · 6 in 12 months
Meta ads
141
active · on Google since 2023
Products
98%
in stock · 10 collections
Rank in the United States
#41
of 7,399 in Pet Supplies
LinkedIn
—
Data not available
Earned media value
€118.0
per month, Instagram

Gravity score

556/ 1000 · 9 of 10 indicators rated
Brand Power403
Momentum756
Performance508

Percentiles within 104 peers: Pet Supplies brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Birdie & Louie is a family business that crafts nutritious and irresistible pet food for cats and dogs, focusing on quality ingredients and care for pets.

01 · Traffic

Birdie & Louie website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Birdie & Louie drew an estimated 237k visits in September 2026, down 25% on the month before and up 130% over three months.

  • Worldwide#45,539of 4.5m sites · Top 5%
  • In United States#14,848of 1.2m sites · Top 5%
  • Pet Supplies, worldwide#252of 52,845 brands · Top 1%
  • Pet Supplies, United States#41of 7,399 brands · Top 1%
Monthly visitssource Sept 2026

237k

estimated visits in September

1 mo ▼ −24.9%4 mo ▲ +130.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Birdie & Louie reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Birdie & Louie holds 2.6 out of 5 on Trustpilot over 6 reviews, 6 of them in the last twelve months: 17% of customers give five stars and 83% one star.

Trustpilotread 20 Oct 2026
2.6TrustScore · 6 reviews · 6 in 12 months
5 ★17%
4 ★0%
3 ★0%
2 ★0%
1 ★83%

Pet Supply Store Pet Store Animal Feed Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Birdie & Louie best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Birdie & Louie sells on Shopify, 98% of its catalogue in stock. The best seller is 30pc Tuna Variety Pack, at US$46.95, followed by The Kitchen Sink Ultimate Variety Sampler and 24pc Variety Pack.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cat Supplies60%
Dog Supplies26%
Apparel & Accessories6%
Pet Supplies2%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies91%
Apparel & Accessories6%
Clothing2%
Gift Cards2%

The dominant category places Birdie & Louie in its comparison group.

Prices and ratingsstore data
Average rating
4.37 / 5
Rated products
91% of the catalogue
In stock
98%
Upper price quartile
US$41.99
Currency
USD

05 · Influencers

Birdie & Louie influencers

The creators who tag @birdieandlouie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @birdieandlouie on Instagram, led by Farm Fresh To You (69.5k followers, 0.0% engagement).

Influencersaccounts tagging @birdieandlouie · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFarm Fresh To You@farmfreshtoyou · 🇺🇸 USDecoration garden diy Creator69.5k0.0%1Tagged @birdieandlouie
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Birdie & Louie competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Birdie & Louie among Pet Supplies brands in the United States. The closest is ultrapremiumdirect.com, then Jinx, Canidae Pet Food, Blue Buffalo, Proplan, Lily's Kitchen.

CompetitorsPet Supplies · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ultrapremiumdirect.comultrapremiumdirect.com
Jinxthinkjinx.com
Canidae Pet Foodcanidae.com
Blue Buffalobluebuffalo.com
Proplanproplan.ru
Lily's Kitchenlilyskitchen.co.uk
Competitors Gravity finds for Birdie & Louie. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Birdie & Louie with ultrapremiumdirect.com

07 · Company

Who is behind Birdie & Louie?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Birdie & Louie is a company based in Wetumpka, United States, on a domain registered in April 2022.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Wetumpka
Domain registered
20 Apr 2022
Status
Operating
DistributionGravity index, Nov 2026
Own store
birdieandlouie.com · Shopify · USD
Catalogue
10 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Birdie & Louie

What people ask Google about Birdie & Louie.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Birdie & Louie legit or a scam?

According to Gravity by Benchr, Birdie & Louie is a brand based in Wetumpka, United States: its website has existed since April 2022, it sells on a Shopify store, it has 13,424 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Birdie & Louie known for?

Birdie & Louie is a family business that crafts nutritious and irresistible pet food for cats and dogs, focusing on quality ingredients and care for pets. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Birdie & Louie expensive?

Birdie & Louie's best seller, 30pc Tuna Variety Pack, sells US$46.95 on birdieandlouie.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check birdieandlouie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Birdie & Louie have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Birdie & Louie advertises on Facebook and Instagram and on Google, where its offers often run. Check birdieandlouie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Birdie & Louie?

Birdie & Louie sells on its own website, birdieandlouie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Birdie & Louie?

Gravity by Benchr records a company based in Wetumpka, United States, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Birdie & Louie growing?

Yes. Gravity by Benchr estimates about 236,800 visits to birdieandlouie.com in September 2026, down 25% in a month and up 130% over three months. Birdie & Louie ranks #41 of 7,399 Pet Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Birdie & Louie use?

Gravity by Benchr identifies birdieandlouie.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Birdie & Louie spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Birdie & Louie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in the United States?

Among Pet Supplies brands in the United States in the Gravity by Benchr index, Birdie & Louie ranks #41 of 7,399 by estimated traffic. Its closest competitors on the same market are ultrapremiumdirect.com, Jinx, Canidae Pet Food, Blue Buffalo and Proplan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Birdie & Louie.