Brand page · Clothing · France
B&M: 1.1M visits a month, 30 active Meta ads.
B&M — A retail brand offering discounted products and special deals. In September 2026 bmstores.fr drew an estimated 1.1M visits, down 26% on the month before. It ranks #6 of 5,763 Clothing brands in France.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
A retail brand offering discounted products and special deals.
01 · Traffic
How much traffic B&M gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
B&M drew an estimated 1.1M visits in September 2026, down 26% on the month before and up 9% over three months.
- Worldwide#13,618of 4.5M sites · Top 1%
- In France#491of 166K sites · Top 1%
- Clothing, worldwide#1,029of 459,295 brands · Top 1%
- Clothing, France#6of 5,763 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −25.8%4 mo ▲ +9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about B&M.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
B&M holds 2.6 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Advertising Agency Online Marketing Agency Internet Marketing Service Marketing Agency SEO Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What B&M sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read B&M's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places B&M in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What B&M is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
B&M runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2026 (image, text, video).
Costume chien chauve-souris à 4€99 chez B&MB&M France2 Oct 2026image
B&M FranceB&M France1 Oct 2026image
B&M FranceB&M France1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026B&M France SASverified
Text ad20 Oct 2026B&M France SASverified
Text ad14 Sept 2026B&M France SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about B&M.
The creators who tag @bm_france_officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bm_france_officiel on Instagram, led by My Home decor & design (30.5K followers, 13.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMy Home decor & design@my_home_deco_design · INTL | Decoration garden diy Creator | 30.5K | 13.0% | 6 | Tagged @bm_france_officiel |
06 · Competitors according to Gravity
Who B&M competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for B&M among Clothing brands in France. The closest is Fix Price, then home.bargains, Poundland, Action, Poundstretcher, dollargeneral.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fix Pricefix-price.com | |||||||
| home.bargainshome.bargains | |||||||
| Poundlandpoundland.co.uk | |||||||
| Actionaction.com | |||||||
| Poundstretcherpoundstretcher.co.uk | |||||||
| dollargeneral.comdollargeneral.com |
07 · Company
The company behind B&M.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
B&M is a company based in France, founded in 1978 according to LinkedIn, on a domain registered in July 2019. It employs about 897 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1978, per LinkedIn
- Domain registered
- 5 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 897 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bmstores.fr · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about B&M
What people ask Google about B&M.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is B&M legit or a scam?
According to Gravity by Benchr, B&M is a brand based in France: its website has existed since July 2019, it sells on a Prestashop store, it employs 897 people on LinkedIn, it has 215,940 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does B&M sell?
A retail brand offering discounted products and special deals. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a B&M discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: B&M advertises on Facebook and Instagram and on Google, where its offers often run. Check bmstores.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy B&M?
B&M sells on its own website, bmstores.fr, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns B&M?
Gravity by Benchr records a company based in France, founded in 1978 according to LinkedIn, on a domain registered in 2019, with 897 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is B&M growing?
Yes. Gravity by Benchr estimates about 1,083,800 visits to bmstores.fr in September 2026, down 26% in a month and up 9% over three months. B&M ranks #6 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does B&M use?
Gravity by Benchr identifies bmstores.fr as a Prestashop store. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records.
How much does B&M spend on Meta ads?
Gravity by Benchr does not publish a spend figure for B&M on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, B&M ranks #6 of 5,763 by estimated traffic. Its closest competitors on the same market are Fix Price, home.bargains, Poundland, Action, Poundstretcher. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with B&M. Version française.