Brand page · Personal Care · United Kingdom
Nars: 248K visits a month, 371 active Meta ads.
Nars — NARS Cosmetics is a beauty brand that sells makeup and skincare products. The brand was founded by makeup artist and photographer François Nars in 1994 with 12 iconic lipsticks and focuses on self-expression through rule-breaking beauty products and campaigns. In September 2026 narscosmetics.co.uk drew an estimated 248K visits, down 5% on the month before. It ranks #63 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 3,384 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
NARS Cosmetics is a beauty brand that sells makeup and skincare products. The brand was founded by makeup artist and photographer François Nars in 1994 with 12 iconic lipsticks and focuses on self-expression through rule-breaking beauty products and campaigns.
01 · Traffic
How much traffic Nars gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nars drew an estimated 248K visits in September 2026, down 5% on the month before and down 14% over three months.
- Worldwide#43,825of 4.5M sites · Top 1%
- In United Kingdom#2,221of 192K sites · Top 5%
- Personal Care, worldwide#1,934of 215,119 brands · Top 1%
- Personal Care, United Kingdom#63of 8,226 brands · Top 1%
248K
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nars.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nars holds 4.7 out of 5 on Trustpilot over 3,384 reviews, 2,091 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places Nars in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nars sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nars's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Nars in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Nars is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nars runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
ALL EYES ON ME con il nuovo mascara NOTORIOUS e i nuovi Sparkling seduction liquid eyeshadow di @narsissist ✨ Trovi Nars da @sephoraitalia eNARS Cosmetics14 Oct 2026video
Steal the scene with NEW Notorious Mascara’s eye-opening lift, length, and volume for lashes that create dimension and command attention.NARS Cosmetics14 Oct 2026video
NARS CosmeticsNARS Cosmetics14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beauté Prestige International Saverified
Text ad20 Oct 2026Beauté Prestige International Saverified
Text ad20 Oct 2026Beauté Prestige International Saverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nars.
The creators who tag @narsissist on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @narsissist on Instagram, led by Shaz (31.4K followers, 19.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShaz@shaz_mehndi_makeupartist · 🇵🇰 PK | Beauty cosmetics skincare Creator | 31.4K | 19.2% | 23 | Tagged @narsissist |
06 · Competitors according to Gravity
Who Nars competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nars among Personal Care brands in United Kingdom. The closest is Contém1g, then maccosmetics.fr, Laura Mercier, benefitcosmetics.com, Bobbi Brown Cosmetics, Anastasia Beverly Hills.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Contém1gcontem1g.com.br | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| Laura Mercierlauramercier.com | |||||||
| benefitcosmetics.combenefitcosmetics.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Anastasia Beverly Hillsanastasiabeverlyhills.com |
07 · Company
The company behind Nars.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nars is a company based in United Kingdom, on a domain registered in September 2006. It employs about 1,607 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 20 Sept 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,607 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- narscosmetics.co.uk · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nars
What people ask Google about Nars.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nars a legit company?
According to Gravity by Benchr, Nars is a brand based in United Kingdom: its website has existed since September 2006, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 1,607 people on LinkedIn, it has 9,665,067 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Nars reviews
Customers rate Nars 4.7 out of 5 on Trustpilot over 3,384 reviews, 2,091 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nars known for?
NARS Cosmetics is a beauty brand that sells makeup and skincare products. The brand was founded by makeup artist and photographer François Nars in 1994 with 12 iconic lipsticks and focuses on self-expression through rule-breaking beauty products and campaigns. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Nars discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nars advertises on Facebook and Instagram and on Google, where its offers often run. Check narscosmetics.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nars?
Nars sells on its own website, narscosmetics.co.uk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Nars?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2006, with 1,607 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nars doing well?
Not at the moment. Gravity by Benchr estimates about 247,600 visits to narscosmetics.co.uk in September 2026, down 5% in a month and down 14% over three months. Nars ranks #63 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nars use?
Gravity by Benchr identifies narscosmetics.co.uk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records.
What is Nars' ad budget?
Gravity by Benchr does not publish a spend figure for Nars on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Nars ranks #63 of 8,226 by estimated traffic. Its closest competitors on the same market are Contém1g, maccosmetics.fr, Laura Mercier, benefitcosmetics.com, Bobbi Brown Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nars.