Brand page · Personal Care · United Kingdom
CHILLAB traffic, ads & competitors 53.9k visits a month, 160 active Meta ads, Gravity score 575.
CHILLAB — CHILLAB is a beauty brand that sells makeup products including the Magic Purple Powder, which controls shine, blurs pores, and creates a matte finish for oily skin. The brand offers various makeup items such as face products, lip oils, eye creams, and makeup tools. In September 2026 chillab.net drew an estimated 53.9k visits, down 48% on the month before. It ranks #1,314 of 33,626 Personal Care brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CHILLAB is a beauty brand that sells makeup products including the Magic Purple Powder, which controls shine, blurs pores, and creates a matte finish for oily skin. The brand offers various makeup items such as face products, lip oils, eye creams, and makeup tools.
01 · Traffic
CHILLAB website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CHILLAB drew an estimated 53.9k visits in September 2026, down 48% on the month before and up 107% over three months.
- Worldwide#159,482of 4.5m sites · Top 5%
- In United States#51,284of 1.2m sites · Top 5%
- Personal Care, worldwide#8,058of 215,119 brands · Top 5%
- Personal Care, United States#1,314of 33,626 brands · Top 5%
53.9k
estimated visits in September
1 mo ▼ −47.5%4 mo ▲ +107.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
CHILLAB reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CHILLAB holds 3.1 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Web designer Perfume Store e-Commerce Service Cosmetics Store Cosmetics and Perfumes Supplier Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
CHILLAB best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CHILLAB sells on Shopify, 100% of its catalogue in stock. The best seller is Lavender Matte Powder, at £29.00, followed by Magic Black Plumping Lip Oil and The Signature Trio Set.
#1Lavender Matte PowderCHILLAB£29.00In stock
#2Magic Black Plumping Lip OilCHILLAB£22.00In stock
#3The Signature Trio SetCHILLAB£68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CHILLAB in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 91% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$51.62
- Currency
- GBP
04 · Ads
CHILLAB ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CHILLAB runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
🧔 The Invisible Men's TrioChillab Beauty6 Oct 2026video
Instant Matte, No ResidueChillab Beauty6 Oct 2026video
✨ Proven Dark Circle Eraser ResultsChillab Beauty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Oneland Media Hong Kong Limitedverified
Text ad20 Oct 2026Oneland Media Hong Kong Limitedverified
Image ad20 Oct 2026Oneland Media Hong Kong Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
CHILLAB influencers
The creators who tag @chillab.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chillab.official on Instagram, led by CHILLAB CUENTA OFICIAL (109k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHILLAB CUENTA OFICIAL@chillab.latam · 🇨🇴 CO | Beauty cosmetics skincare Creator | 109k | 0.1% | 3 | Tagged @chillab.official |
06 · Competitors according to Gravity
CHILLAB competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CHILLAB among Personal Care brands in the United Kingdom. The closest is Shay & Blue, then BellaVita Luxury, VIEVE, Fenty Beauty UK, Glinterra, Tatcha.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shay & Blueshayandblue.com | |||||||
| BellaVita Luxurybellavitaluxury.uk | |||||||
| VIEVEvievebeauty.com | |||||||
| Fenty Beauty UKfentybeauty.co.uk | |||||||
| Glinterraglinterra.de | |||||||
| Tatchatatcha.co.uk |
07 · Company
Who is behind CHILLAB?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CHILLAB is a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in February 2023.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2022, per LinkedIn
- Domain registered
- 13 Feb 2023
- Own store
- chillab.net · Shopify · USD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CHILLAB
What people ask Google about CHILLAB.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CHILLAB a legit company?
According to Gravity by Benchr, CHILLAB is a brand based in London, United Kingdom: its website has existed since February 2023, it sells on a Shopify store, it has 136,375 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is CHILLAB?
CHILLAB is a beauty brand that sells makeup products including the Magic Purple Powder, which controls shine, blurs pores, and creates a matte finish for oily skin. The brand offers various makeup items such as face products, lip oils, eye creams, and makeup tools. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does CHILLAB cost?
CHILLAB's best seller, Lavender Matte Powder, sells £29.00 on chillab.net. 100% of the catalogue is in stock. Gravity does not track prices daily: check chillab.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a CHILLAB discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CHILLAB advertises on Facebook and Instagram and on Google, where its offers often run. Check chillab.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy CHILLAB?
CHILLAB sells on its own website, chillab.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CHILLAB?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CHILLAB growing?
Yes. Gravity by Benchr estimates about 53,900 visits to chillab.net in September 2026, down 48% in a month and up 107% over three months. CHILLAB ranks #1,314 of 33,626 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CHILLAB use?
Gravity by Benchr identifies chillab.net as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CHILLAB spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CHILLAB on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, CHILLAB ranks #1,314 of 33,626 by estimated traffic. Its closest competitors on the same market are Shay & Blue, BellaVita Luxury, VIEVE, Fenty Beauty UK and Glinterra. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CHILLAB.