Brand page · Personal Care · United States
City Beauty: 161K visits a month, 882 active Meta ads, Gravity score 527.
City Beauty — City Beauty is an American cosmetics and skincare brand that develops products using clean, research-driven ingredients to target specific aging concerns. In September 2026 citybeauty.com drew an estimated 161K visits, up 13% on the month before. It ranks #505 of 33,626 Personal Care brands in United States and holds a 4.0 Trustpilot rating over 2,901 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
City Beauty is an American cosmetics and skincare brand that develops products using clean, research-driven ingredients to target specific aging concerns.
01 · Traffic
How much traffic City Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
City Beauty drew an estimated 161K visits in September 2026, up 13% on the month before and up 7% over three months.
- Worldwide#62,681of 4.5M sites · Top 5%
- In United States#20,661of 1.2M sites · Top 5%
- Personal Care, worldwide#2,942of 215,119 brands · Top 5%
- Personal Care, United States#505of 33,626 brands · Top 5%
161K
estimated visits in September
1 mo ▲ +13.3%4 mo ▲ +7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about City Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
City Beauty holds 4.0 out of 5 on Trustpilot over 2,901 reviews, 78 of them in the last twelve months: 58% of customers give five stars and 9% one star. That volume places City Beauty in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Cosmetics Industry Cosmetic Products Manufacturer Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What City Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
City Beauty sells on Shopify, 98% of its catalogue in stock. The best seller is City Lips®, at US$35.00, followed by Lid Lifting Treatment and Line Therapy.
#1City Lips®City BeautyUS$35.00In stock
#2Lid Lifting TreatmentCity BeautyUS$67.00In stock
#3Line TherapyCity BeautyUS$46.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places City Beauty in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 95% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$89.00
- Currency
- USD
04 · Ads
What City Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
City Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
“Bleph” in a Bottle… Try This FirstCity Beauty6 Oct 2026image
Say Goodbye To Lip Lines ✨City Beauty6 Oct 2026video
The Hidden Cause of Dry LipsCity Beauty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026City Beauty, LLCverified
Text ad20 Oct 2026City Beauty, LLCverified
Text ad20 Oct 2026City Beauty, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about City Beauty.
The creators who tag @citybeautyofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @citybeautyofficial on Instagram, led by Maria-Isabel (15K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaria-Isabel@agapelovegirl · 🇺🇸 US | Beauty cosmetics skincare Creator | 15K | 0.1% | 16 | Tagged @citybeautyofficial |
06 · Competitors according to Gravity
Who City Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for City Beauty among Personal Care brands in United States. The closest is Ogee, then Ole Henriksen, Summer Fridays, Smooche, P Louise, LoveChild.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ogeeogee.com | |||||||
| Ole Henriksenolehenriksen.com | |||||||
| Summer Fridayssummerfridays.com | |||||||
| Smoochesmooche.com | |||||||
| P Louiseplouise.co.uk | |||||||
| LoveChildlovechild.in |
07 · Company
The company behind City Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
City Beauty is a company based in Burbank, United States, founded in 2002 according to LinkedIn, on a domain registered in August 2003. It employs about 55 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Burbank
- Founded
- 2002, per LinkedIn
- Domain registered
- 20 Aug 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 55 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- citybeauty.com · Shopify · USD
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about City Beauty
What people ask Google about City Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is City Beauty legit?
According to Gravity by Benchr, City Beauty is a brand based in Burbank, United States: its website has existed since August 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 55 people on LinkedIn, it has 194,344 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
City Beauty reviews
Customers rate City Beauty 4.0 out of 5 on Trustpilot over 2,901 reviews, 78 of them in the last twelve months: 58% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is City Beauty?
City Beauty is an American cosmetics and skincare brand that develops products using clean, research-driven ingredients to target specific aging concerns. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is City Beauty expensive?
City Beauty's best seller, City Lips®, sells US$35.00 on citybeauty.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check citybeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
City Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: City Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check citybeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy City Beauty?
City Beauty sells on its own website, citybeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind City Beauty?
Gravity by Benchr records a company based in Burbank, United States, founded in 2002 according to LinkedIn, on a domain registered in 2003, with 55 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is City Beauty growing?
Yes. Gravity by Benchr estimates about 161,500 visits to citybeauty.com in September 2026, up 13% in a month and up 7% over three months. City Beauty ranks #505 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does City Beauty use?
Gravity by Benchr identifies citybeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does City Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for City Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, City Beauty ranks #505 of 33,626 by estimated traffic. Its closest competitors on the same market are Ogee, Ole Henriksen, Summer Fridays, Smooche, P Louise. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with City Beauty.