Brand page · Personal Care · United States
Ole Henriksen: 119K visits a month, 61 active Meta ads, Gravity score 579.
Ole Henriksen — Ole Henriksen is a skincare brand that sells clinical Scandinavian skincare products including serums, treatments, moisturizers, cleansers, and lip care items. In September 2026 olehenriksen.com drew an estimated 119K visits, down 21% on the month before. It ranks #669 of 33,626 Personal Care brands in United States and holds a 1.6 Trustpilot rating over 193 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ole Henriksen is a skincare brand that sells clinical Scandinavian skincare products including serums, treatments, moisturizers, cleansers, and lip care items.
01 · Traffic
How much traffic Ole Henriksen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ole Henriksen drew an estimated 119K visits in September 2026, down 21% on the month before and up 15% over three months.
- Worldwide#81,037of 4.5M sites · Top 5%
- In United States#26,658of 1.2M sites · Top 5%
- Personal Care, worldwide#3,932of 215,119 brands · Top 5%
- Personal Care, United States#669of 33,626 brands · Top 5%
119K
estimated visits in September
1 mo ▼ −20.6%4 mo ▲ +15.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ole Henriksen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ole Henriksen holds 1.6 out of 5 on Trustpilot over 193 reviews, 11 of them in the last twelve months: 12% of customers give five stars and 80% one star. That volume places Ole Henriksen in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics Store Skin Care Clinic Health and Beauty Shop Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ole Henriksen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ole Henriksen sells on Shopify, 94% of its catalogue in stock. The best seller is Pout Preserve Hydrating Peptide Lip Treatment, at US$24.00, followed by Strength Trainer Peptide Boost Moisturizer and Banana Bright+ Vitamin C Eye Crème for Dark Circles.
#1Pout Preserve Hydrating Peptide Lip TreatmentOle HenriksenUS$24.00In stock
#2Strength Trainer Peptide Boost MoisturizerOle HenriksenUS$20.00–US$54.00In stock
#3Banana Bright+ Vitamin C Eye Crème for Dark CirclesOle HenriksenUS$46.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ole Henriksen in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 80% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$80.00
- Currency
- USD
04 · Ads
What Ole Henriksen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ole Henriksen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Spar 25% på Ole Henriksen 🧡OleHenriksen7 Oct 2026video
Scandinavian Glow BottledOleHenriksen6 Oct 2026video
Scandinavian Glow BottledOleHenriksen6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026yang siyuverified
Image ad20 Oct 2026OLE HENRIKSEN OF DENMARK INCverified
Text ad20 Oct 2026OLE HENRIKSEN OF DENMARK INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ole Henriksen.
The creators who tag @olehenriksen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olehenriksen on Instagram, led by Elena (55.7K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElena@elenasbeauties · INTL | Beauty cosmetics skincare Creator | 55.7K | 1.1% | 5 | Tagged @olehenriksen |
06 · Competitors according to Gravity
Who Ole Henriksen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ole Henriksen among Personal Care brands in United States. The closest is City Beauty, then Image Skincare, U Beauty, OLAY, Glow Recipe, LANEIGE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| City Beautycitybeauty.com | |||||||
| Image Skincareimageskincare.com | |||||||
| U Beautyubeauty.com | |||||||
| OLAYolay.com | |||||||
| Glow Recipeglowrecipe.com | |||||||
| LANEIGEus.laneige.com |
07 · Company
The company behind Ole Henriksen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ole Henriksen is a company based in San Francisco, United States, on a domain registered in June 1999. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- Data not available
- Domain registered
- 21 Jun 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- olehenriksen.com · Shopify · USD
- Catalogue
- 135 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ole Henriksen
What people ask Google about Ole Henriksen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ole Henriksen legit?
According to Gravity by Benchr, Ole Henriksen is a brand based in San Francisco, United States: its website has existed since June 1999, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 752,401 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ole Henriksen reviews: is it worth it?
Customers rate Ole Henriksen 1.6 out of 5 on Trustpilot over 193 reviews, 11 of them in the last twelve months: 12% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ole Henriksen sell?
Ole Henriksen is a skincare brand that sells clinical Scandinavian skincare products including serums, treatments, moisturizers, cleansers, and lip care items. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ole Henriksen expensive?
Ole Henriksen's best seller, Pout Preserve Hydrating Peptide Lip Treatment, sells US$24.00 on olehenriksen.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check olehenriksen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ole Henriksen discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ole Henriksen advertises on Facebook and Instagram and on Google, where its offers often run. Check olehenriksen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ole Henriksen?
Ole Henriksen sells on its own website, olehenriksen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ole Henriksen?
Gravity by Benchr records a company based in San Francisco, United States, whose domain was registered in 1999, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ole Henriksen growing?
Yes. Gravity by Benchr estimates about 118,900 visits to olehenriksen.com in September 2026, down 21% in a month and up 15% over three months. Ole Henriksen ranks #669 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ole Henriksen use?
Gravity by Benchr identifies olehenriksen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ole Henriksen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ole Henriksen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Ole Henriksen ranks #669 of 33,626 by estimated traffic. Its closest competitors on the same market are City Beauty, Image Skincare, U Beauty, OLAY, Glow Recipe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ole Henriksen.