Brand page · Personal Care · United States
Summer Fridays: 549k visits a month, 437 active Meta ads, Gravity score 596.
Summer Fridays — Summer Fridays is a global beauty brand creating high-performance skincare and hybrid makeup products with vegan and clean ingredients. The brand offers face masks, treatments, serums, lip care, fragrance, and body care designed to fit seamlessly into everyday life. In September 2026 summerfridays.com drew an estimated 549k visits, down 2% on the month before. It ranks #125 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Summer Fridays is a global beauty brand creating high-performance skincare and hybrid makeup products with vegan and clean ingredients. The brand offers face masks, treatments, serums, lip care, fragrance, and body care designed to fit seamlessly into everyday life.
01 · Traffic
How much traffic Summer Fridays gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Summer Fridays drew an estimated 549k visits in September 2026, down 2% on the month before and down 11% over three months.
- Worldwide#23,073of 4.5m sites · Top 1%
- In United States#7,575of 1.2m sites · Top 1%
- Personal Care, worldwide#856of 215,119 brands · Top 1%
- Personal Care, United States#125of 33,626 brands · Top 1%
549k
estimated visits in September
1 mo ▼ −2.1%4 mo ▼ −11.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Summer Fridays.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Summer Fridays holds 1.8 out of 5 on Trustpilot over 30 reviews, 5 of them in the last twelve months: 10% of customers give five stars and 70% one star. That volume places Summer Fridays in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Cosmetics Store Beauty Product Supplier Beauty Supply Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Summer Fridays sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Summer Fridays sells on Shopify, 84% of its catalogue in stock. The best seller is Lip Butter Balm Pink Sugar, at US$24.00, followed by Lip Butter Balm Vanilla and Lip Butter Balm Vanilla Beige.
#1Lip Butter Balm Pink SugarSummer FridaysUS$24.00In stock
#2Lip Butter Balm VanillaSummer FridaysUS$24.00In stock
#3Lip Butter Balm Vanilla BeigeSummer FridaysUS$24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Summer Fridays in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 87% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$45.00
- Currency
- USD
04 · Ads
What Summer Fridays is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Summer Fridays runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
summerfridays.comSummer Fridays8 Oct 2026video
Summer FridaysSummer Fridays8 Oct 2026image
summerfridays.comSummer Fridays8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Summer Fridays, LLCverified
Text ad20 Oct 2026ALEXANDRA ARECHIGAverified
Text ad20 Oct 2026Summer Fridays, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Summer Fridays.
The creators who tag @summerfridays on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @summerfridays on Instagram, led by Matt (69.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatt@dirtyboysgetclean · 🇺🇸 US | Beauty cosmetics skincare Creator | 69.4k | 0.2% | 18 | Tagged @summerfridays |
06 · Competitors according to Gravity
Who Summer Fridays competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Summer Fridays among Personal Care brands in United States. The closest is KraveBeauty, then Thirsty Cowboy, City Beauty, Farmacy Beauty, Glow Recipe, HYPHEN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KraveBeautykravebeauty.com | |||||||
| Thirsty Cowboythirstycowboyskincare.com | |||||||
| City Beautycitybeauty.com | |||||||
| Farmacy Beautyfarmacybeauty.com | |||||||
| Glow Recipeglowrecipe.com | |||||||
| HYPHENletshyphen.com |
07 · Company
The company behind Summer Fridays.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Summer Fridays is a company based in Los Angeles, United States, founded in 2018 according to LinkedIn, on a domain registered in December 2005. It employs about 244 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2018, per LinkedIn
- Domain registered
- 7 Dec 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 244 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- summerfridays.com · Shopify · USD
- Catalogue
- 222 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Summer Fridays
What people ask Google about Summer Fridays.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Summer Fridays legit or a scam?
According to Gravity by Benchr, Summer Fridays is a brand based in Los Angeles, United States: its website has existed since December 2005, it sells on a Shopify store, it employs 244 people on LinkedIn, it has 1,487,436 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Summer Fridays?
Customers rate Summer Fridays 1.8 out of 5 on Trustpilot over 30 reviews, 5 of them in the last twelve months: 10% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Summer Fridays?
Summer Fridays is a global beauty brand creating high-performance skincare and hybrid makeup products with vegan and clean ingredients. The brand offers face masks, treatments, serums, lip care, fragrance, and body care designed to fit seamlessly into everyday life. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Summer Fridays prices: how much is it?
Summer Fridays' best seller, Lip Butter Balm Pink Sugar, sells US$24.00 on summerfridays.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check summerfridays.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Summer Fridays promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Summer Fridays advertises on Facebook and Instagram and on Google, where its offers often run. Check summerfridays.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Summer Fridays?
Summer Fridays sells on its own website, summerfridays.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Summer Fridays?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2018 according to LinkedIn, on a domain registered in 2005, with 244 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Summer Fridays growing?
Not at the moment. Gravity by Benchr estimates about 549,200 visits to summerfridays.com in September 2026, down 2% in a month and down 11% over three months. Summer Fridays ranks #125 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Summer Fridays use?
Gravity by Benchr identifies summerfridays.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Summer Fridays spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Summer Fridays on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Summer Fridays ranks #125 of 33,626 by estimated traffic. Its closest competitors on the same market are KraveBeauty, Thirsty Cowboy, City Beauty, Farmacy Beauty and Glow Recipe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Summer Fridays.