Brand page · Beverages · United States
Magic Hour: 164k visits a month, 54 active Meta ads, Gravity score 554.
Magic Hour — Magic Hour is a tea company that sells organic ceremonial teas for wellness and relaxation, handcrafted by founder Zhena Muzyka in Ojai, California. In September 2026 clubmagichour.com drew an estimated 164k visits, up 22% on the month before. It ranks #93 of 12,385 Beverages brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Beverages brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Magic Hour is a tea company that sells organic ceremonial teas for wellness and relaxation, handcrafted by founder Zhena Muzyka in Ojai, California.
01 · Traffic
How much traffic Magic Hour gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Magic Hour drew an estimated 164k visits in September 2026, up 22% on the month before and up 15% over three months.
- Worldwide#61,699of 4.5m sites · Top 5%
- In United States#20,294of 1.2m sites · Top 5%
- Beverages, worldwide#405of 97,069 brands · Top 1%
- Beverages, United States#93of 12,385 brands · Top 1%
164k
estimated visits in September
1 mo ▲ +22.3%4 mo ▲ +14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Magic Hour.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Magic Hour holds 2.8 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Tea Wholesaler Tea Store Tea Manufacturer Tea Exporter Tea Market Place Coffee Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Magic Hour sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Magic Hour sells on Shopify, 96% of its catalogue in stock. The best seller is Checkout+ Shipping Insurance, at US$0.98–US$140.30, followed by Bohemian Breakfast Vanilla Puerh Black Tea for Digestion & Energy and Bohemian Breakfast Black Tea Refill Pouch.
#1Checkout+ Shipping InsuranceMagic HourUS$0.98–US$140.30In stock
#2Bohemian Breakfast Vanilla Puerh Black Tea for Digestion & EnergyMagic HourUS$8.00–US$122.00In stock
#3Bohemian Breakfast Black Tea Refill PouchMagic HourUS$33.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Magic Hour in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 84% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$33.00
- Currency
- USD
04 · Ads
What Magic Hour is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Magic Hour runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Explore the CollectionMagic Hour Tea & Transformation7 Oct 2026image
Explore the CollectionMagic Hour Tea & Transformation7 Oct 2026image
Steep Into Your Goddess Era ✨Magic Hour Tea & Transformation7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Zhena Muzykaverified
Text ad20 Oct 2026Zhena Muzykaverified
Text ad20 Oct 2026Zhena Muzykaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Magic Hour.
The creators who tag @clubmagichour on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @clubmagichour on Instagram, led by FINDINGS MARKET (22.4k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFINDINGS MARKET@findingsmarket · 🇺🇸 US | Fashion style luxury Creator | 22.4k | 0.8% | 2 | Tagged @clubmagichour |
06 · Competitors according to Gravity
Who Magic Hour competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Magic Hour among Beverages brands in United States. The closest is Twinings, then Harney & Sons, Kusmi Tea, The Republic of Tea, Adagio Teas, t2tea.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Twiningstwinings.co.uk | |||||||
| Harney & Sonsharney.com | |||||||
| Kusmi Teakusmitea.com | |||||||
| The Republic of Tearepublicoftea.com | |||||||
| Adagio Teasadagio.cl | |||||||
| t2tea.comt2tea.com |
07 · Company
The company behind Magic Hour.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Magic Hour is a company based in Ojai, United States, founded in 2018 according to LinkedIn, on a domain registered in October 2018. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Ojai
- Founded
- 2018, per LinkedIn
- Domain registered
- 25 Oct 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- clubmagichour.com · Shopify · USD
- Catalogue
- 302 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Magic Hour
What people ask Google about Magic Hour.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Magic Hour legit or a scam?
According to Gravity by Benchr, Magic Hour is a brand based in Ojai, United States: its website has existed since October 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 107,459 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Magic Hour sell?
Magic Hour is a tea company that sells organic ceremonial teas for wellness and relaxation, handcrafted by founder Zhena Muzyka in Ojai, California. Gravity by Benchr classifies it under Beverages, with Tea & Infusions making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Magic Hour expensive?
Magic Hour's best seller, Checkout+ Shipping Insurance, sells from US$0.98 to US$140.30 on clubmagichour.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check clubmagichour.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Magic Hour have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Magic Hour advertises on Facebook and Instagram and on Google, where its offers often run. Check clubmagichour.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Magic Hour?
Magic Hour sells on its own website, clubmagichour.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Magic Hour?
Gravity by Benchr records a company based in Ojai, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Magic Hour growing?
Yes. Gravity by Benchr estimates about 164,300 visits to clubmagichour.com in September 2026, up 22% in a month and up 15% over three months. Magic Hour ranks #93 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Magic Hour use?
Gravity by Benchr identifies clubmagichour.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Magic Hour's ad budget?
Gravity by Benchr does not publish a spend figure for Magic Hour on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Magic Hour ranks #93 of 12,385 by estimated traffic. Its closest competitors on the same market are Twinings, Harney & Sons, Kusmi Tea, The Republic of Tea and Adagio Teas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Magic Hour.