Brand page · Personal Care · United Kingdom
Cosmetify: 337k visits a month, 11 active Meta ads, Gravity score 469.
Cosmetify — Cosmetify is a beauty comparison platform that allows shoppers to search, explore and purchase skincare, makeup, hair products and more from various brands by comparing prices across multiple stores to find the cheapest options. In September 2026 cosmetify.com drew an estimated 337k visits, down 7% on the month before. It ranks #44 of 8,226 Personal Care brands in United Kingdom and holds a 4.5 Trustpilot rating over 7,829 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cosmetify is a beauty comparison platform that allows shoppers to search, explore and purchase skincare, makeup, hair products and more from various brands by comparing prices across multiple stores to find the cheapest options.
01 · Traffic
How much traffic Cosmetify gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cosmetify drew an estimated 337k visits in September 2026, down 7% on the month before and up 4% over three months.
- Worldwide#34,110of 4.5m sites · Top 1%
- In United Kingdom#1,681of 192k sites · Top 1%
- Personal Care, worldwide#1,413of 215,119 brands · Top 1%
- Personal Care, United Kingdom#44of 8,226 brands · Top 1%
337k
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cosmetify.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cosmetify holds 4.5 out of 5 on Trustpilot over 7,829 reviews, 3,133 of them in the last twelve months: 85% of customers give five stars and 8% one star. That volume places Cosmetify in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Cosmetify scores 4.9 over 10 reviews.
Beauty Supply Store Beauty Product Supplier Cosmetics and Perfumes Supplier Hair Product Store Cosmetics Store Discount Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cosmetify sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Cosmetify's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Cosmetify in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Cosmetify is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cosmetify runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Nuxe Reve De Miel Ultra Comforting Face BalmCosmetify29 Sept 2026image
Shop The Best Beauty DiscountsCosmetify24 Sept 2026video
Shop The Best Beauty DiscountsCosmetify24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026COSMETIFY LIMITEDverified
Text ad21 Oct 2026COSMETIFY LIMITEDverified
Text ad21 Oct 2026COSMETIFY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cosmetify.
The creators who tag @cosmetify on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cosmetify on Instagram, led by @isupporthudabeauty (31.3k followers, 24.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| iisupporthudabeauty@isupporthudabeauty · INTL | Beauty cosmetics skincare Creator | 31.3k | 24.2% | 1 | Tagged @cosmetify |
06 · Competitors according to Gravity
Who Cosmetify competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cosmetify among Personal Care brands in United Kingdom. The closest is MAKEUP, then eCosmetics, notino.ie, cultbeauty.com, The Beauty Store, lojaglamourosa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAKEUPmakeupstore.com | |||||||
| eCosmeticsecosmetics.com | |||||||
| notino.ienotino.ie | |||||||
| cultbeauty.comcultbeauty.com | |||||||
| The Beauty Storethebeautystore.com | |||||||
| lojaglamourosa.comlojaglamourosa.com |
07 · Company
The company behind Cosmetify.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cosmetify is a company based in United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in April 2012. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2018, per LinkedIn
- Domain registered
- 15 Apr 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cosmetify.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cosmetify
What people ask Google about Cosmetify.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cosmetify legit?
According to Gravity by Benchr, Cosmetify is a brand based in United Kingdom: its website has existed since April 2012, its Trustpilot profile is claimed by the brand, it employs 14 people on LinkedIn, it has 30,682 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Cosmetify?
Customers rate Cosmetify 4.5 out of 5 on Trustpilot over 7,829 reviews, 3,133 of them in the last twelve months: 85% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Cosmetify scores 4.9 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Cosmetify known for?
Cosmetify is a beauty comparison platform that allows shoppers to search, explore and purchase skincare, makeup, hair products and more from various brands by comparing prices across multiple stores to find the cheapest options. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Cosmetify have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cosmetify advertises on Facebook and Instagram and on Google, where its offers often run. Check cosmetify.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Cosmetify?
Gravity by Benchr records a company based in United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2012, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cosmetify doing well?
Yes. Gravity by Benchr estimates about 337,200 visits to cosmetify.com in September 2026, down 7% in a month and up 4% over three months. Cosmetify ranks #44 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Cosmetify's ad budget?
Gravity by Benchr does not publish a spend figure for Cosmetify on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Cosmetify ranks #44 of 8,226 by estimated traffic. Its closest competitors on the same market are MAKEUP, eCosmetics, notino.ie, cultbeauty.com and The Beauty Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cosmetify.