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  5. Dries Van Noten

Brand page · Clothing · Belgium

Dries Van Noten Top 1% worldwide Top 1% in Belgium Top 1% in Clothing Top 1% in Clothing in Belgium
driesvannoten.com·🇧🇪 ANTWERPEN, Belgium· Shopify·Since 2001

Dries Van Noten traffic, ads & competitors 325k visits a month, 56 active Meta ads, Gravity score 618.

Dries Van Noten — Dries Van Noten is a fashion brand that sells womenswear, menswear, fragrance, makeup, and hand & body collections. In September 2026 driesvannoten.com drew an estimated 325k visits, up 12% on the month before. It ranks #440 of 97,158 Clothing brands in Belgium and holds a 4.2 Trustpilot rating over 160 reviews.

driesvannoten.com@driesvannoten 1.9mYouTube 20.3kLinkedIn 64.3kTrustpilot 4.2Meta Ad Library 56

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
325k
+12% vs. August 2026
Instagram followers
1.9m
2,668 posts · @driesvannoten
Trustpilot
4.2
160 reviews · 128 in 12 months
Meta ads
56
active · on Google since 2022
Products
78%
in stock · 154 collections
Rank in the United States
#440
of 97,158 in Clothing
LinkedIn
64.3k
followers · 300 employees
Earned media value
€389.8k
per month, Instagram

Gravity score

618/ 1000 · 10 of 10 indicators rated
Brand Power713
Momentum687
Performance454

Percentiles within 14 peers: Clothing brands in Belgium with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Dries Van Noten is a fashion brand that sells womenswear, menswear, fragrance, makeup, and hand & body collections.

01 · Traffic

Dries Van Noten website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Dries Van Noten drew an estimated 325k visits in September 2026, up 12% on the month before and up 30% over three months.

  • Worldwide#35,153of 4.5m sites · Top 1%
  • In United States#11,421of 1.2m sites · Top 1%
  • Clothing, worldwide#3,017of 459,295 brands · Top 1%
  • Clothing, United States#440of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

325k

estimated visits in September

1 mo ▲ +12.2%4 mo ▲ +30.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Dries Van Noten reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Dries Van Noten holds 4.2 out of 5 on Trustpilot over 160 reviews, 128 of them in the last twelve months: 78% of customers give five stars and 19% one star. That volume places Dries Van Noten in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.2TrustScore · 160 reviews · 128 in 12 months
Top 30% review volumeTop 40% rating quality
5 ★78%
4 ★1%
3 ★1%
2 ★2%
1 ★19%

Couture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Dries Van Noten best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Dries Van Noten sells on Shopify, 78% of its catalogue in stock. The best seller is Soie Malaquais, at €330.00, followed by Selection Hanover and Fleur du Mal.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics1%
Bundles0%
Apparel & Accessories0%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing52%
Personal Care16%
Shoes9%
Clothing Accessories6%
Jewelry6%

The dominant category places Dries Van Noten in its comparison group.

Prices and ratingsstore data
Average rating
4.92 / 5
Rated products
9% of the catalogue
In stock
78%
Upper price quartile
US$946.44
Currency
EUR

05 · Influencers

Dries Van Noten influencers

The creators who tag @driesvannoten on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @driesvannoten on Instagram, led by MOGGIE CO-OP (12.5k followers, 0.4% engagement).

Influencersaccounts tagging @driesvannoten · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMOGGIE CO-OP@moggiecoop · 🇯🇵 JPFashion style luxury Creator12.5k0.4%16Tagged @driesvannoten
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Dries Van Noten competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Dries Van Noten among Clothing brands in Belgium. The closest is Viktor&Rolf, then armani.com, dior.com, dolcegabbana.com, tomford.com, jeanpaulgaultier.com.

CompetitorsClothing · Belgium · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Viktor&Rolfviktor-rolf.com
armani.comarmani.com
dior.comdior.com
dolcegabbana.comdolcegabbana.com
tomford.comtomford.com
jeanpaulgaultier.comjeanpaulgaultier.com
Competitors Gravity finds for Dries Van Noten. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Dries Van Noten with Viktor&Rolf

07 · Company

Who is behind Dries Van Noten?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Dries Van Noten is a company based in ANTWERPEN, Belgium, on a domain registered in November 2001. It employs about 300 people.

Legal entityGravity index, Nov 2026
Entity country
🇧🇪 Belgium · ANTWERPEN
Domain registered
18 Nov 2001
Employees
300 on LinkedIn
DistributionGravity index, Nov 2026
Own store
driesvannoten.com · Shopify · EUR
Catalogue
154 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Dries Van Noten

What people ask Google about Dries Van Noten.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Dries Van Noten legit or a scam?

According to Gravity by Benchr, Dries Van Noten is a brand based in ANTWERPEN, Belgium: its website has existed since November 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 300 people on LinkedIn, it has 1,870,178 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Dries Van Noten reviews

Customers rate Dries Van Noten 4.2 out of 5 on Trustpilot over 160 reviews, 128 of them in the last twelve months: 78% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Dries Van Noten known for?

Dries Van Noten is a fashion brand that sells womenswear, menswear, fragrance, makeup, and hand & body collections. Gravity by Benchr classifies it under Clothing, with Cosmetics making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Dries Van Noten expensive?

Dries Van Noten's best seller, Soie Malaquais, sells €330.00 on driesvannoten.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check driesvannoten.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Dries Van Noten have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Dries Van Noten advertises on Facebook and Instagram and on Google, where its offers often run. Check driesvannoten.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Dries Van Noten?

Dries Van Noten sells on its own website, driesvannoten.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Dries Van Noten?

Gravity by Benchr records a company based in ANTWERPEN, Belgium, whose domain was registered in 2001, with 300 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Dries Van Noten growing?

Yes. Gravity by Benchr estimates about 325,500 visits to driesvannoten.com in September 2026, up 12% in a month and up 30% over three months. Dries Van Noten ranks #440 of 97,158 Clothing brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Dries Van Noten use?

Gravity by Benchr identifies driesvannoten.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Dries Van Noten's ad budget?

Gravity by Benchr does not publish a spend figure for Dries Van Noten on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Belgium?

Among Clothing brands in Belgium in the Gravity by Benchr index, Dries Van Noten ranks #440 of 97,158 by estimated traffic. Its closest competitors on the same market are Viktor&Rolf, armani.com, dior.com, dolcegabbana.com and tomford.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dries Van Noten.