Brand page · Building Consumables
Little Greene: 116K visits a month, 171 active Meta ads.
Little Greene — Little Greene is an eco-friendly, family-run business that sells luxury paint and wallpaper, cataloguing 300 years of decorative history with products referencing key periods of interior design from the 17th century to the late 20th century. In September 2026 littlegreene.us drew an estimated 116K visits, down 27% on the month before. It ranks #12 of 1,270 Building Consumables brands and holds a 4.8 Trustpilot rating over 655 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Little Greene is an eco-friendly, family-run business that sells luxury paint and wallpaper, cataloguing 300 years of decorative history with products referencing key periods of interior design from the 17th century to the late 20th century.
01 · Traffic
How much traffic Little Greene gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Little Greene drew an estimated 116K visits in September 2026, down 27% on the month before and down 18% over three months.
- Worldwide#82,618of 4.5M sites · Top 5%
- In United States#27,165of 1.2M sites · Top 5%
- Building Consumables, worldwide#141of 22,981 brands · Top 1%
- Building Consumables, United States#12of 1,270 brands · Top 1%
116K
estimated visits in September
1 mo ▼ −27.1%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Little Greene.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Little Greene holds 4.8 out of 5 on Trustpilot over 655 reviews, 198 of them in the last twelve months: 93% of customers give five stars and 3% one star. That volume places Little Greene in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Paint Manufacturer Wallpaper Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Little Greene sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Little Greene's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Little Greene in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Little Greene is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Little Greene runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Discover the Colour of the YearThe Little Greene Paint Company14 Oct 2026video
'Colours of England & Colour Scales Fandeck' Paint - Little GreeneThe Little Greene Paint Company14 Oct 2026image
Meet Marle, our Colour of the Year! A warm, comforting brown that adds earthy charm to any room. Pair with: • Plaster pinks like China ClayThe Little Greene Paint Company13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Little Greene Corporationverified
Text ad20 Oct 2026Little Greene Corporationverified
Text ad20 Oct 2026Little Greene Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Little Greene.
The creators who tag @littlegreenepaintcompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @littlegreenepaintcompany on Instagram, led by Lina Isaksson (10.2K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLina Isaksson@lina_isaksson · 🇸🇪 SE | Decoration garden diy Creator | 10.2K | 1.6% | 10 | Tagged @littlegreenepaintcompany |
06 · Competitors according to Gravity
Who Little Greene competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Little Greene among Building Consumables brands. The closest is Farrow & Ball, then dulux.co.uk, Decorating Centre Online, LAB COLOUR THE WORLD, COAT Paints, Lick.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Farrow & Ballfarrow-ball.com | |||||||
| dulux.co.ukdulux.co.uk | |||||||
| Decorating Centre Onlinedecoratingcentreonline.co.uk | |||||||
| LAB COLOUR THE WORLDlabcolourtheworld.com | |||||||
| COAT Paintscoatpaints.com | |||||||
| Licklick.com |
07 · Company
The company behind Little Greene.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Little Greene is an e-commerce brand. It employs about 116 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- President
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- Activity code
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- Employees
- 116 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- littlegreene.us
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Little Greene
What people ask Google about Little Greene.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Little Greene legit?
According to Gravity by Benchr, Little Greene is a brand: its Trustpilot profile is claimed by the brand, it employs 116 people on LinkedIn, it has 551,566 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Little Greene reviews: is it worth it?
Customers rate Little Greene 4.8 out of 5 on Trustpilot over 655 reviews, 198 of them in the last twelve months: 93% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Little Greene?
Little Greene is an eco-friendly, family-run business that sells luxury paint and wallpaper, cataloguing 300 years of decorative history with products referencing key periods of interior design from the 17th century to the late 20th century. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Is there a Little Greene discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Little Greene advertises on Facebook and Instagram and on Google, where its offers often run. Check littlegreene.us for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Little Greene?
Gravity by Benchr records a company, with 116 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Little Greene growing?
Not at the moment. Gravity by Benchr estimates about 116,300 visits to littlegreene.us in September 2026, down 27% in a month and down 18% over three months. Little Greene ranks #12 of 1,270 Building Consumables brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Little Greene spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Little Greene on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands?
Among Building Consumables brands in the Gravity by Benchr index, Little Greene ranks #12 of 1,270 by estimated traffic. Its closest competitors on the same market are Farrow & Ball, dulux.co.uk, Decorating Centre Online, LAB COLOUR THE WORLD, COAT Paints. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Little Greene.