Brand page · Building Consumables · United Kingdom
Farrow & Ball: 1.6M visits a month, 105 active Meta ads.
Farrow & Ball — Farrow & Ball is a British company that creates handcrafted paints and wallpaper using high-quality ingredients and rich pigments. In September 2026 farrow-ball.com drew an estimated 1.6M visits, up 0% on the month before. It ranks #1 of 689 Building Consumables brands in United Kingdom and holds a 4.4 Trustpilot rating over 17,693 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Farrow & Ball is a British company that creates handcrafted paints and wallpaper using high-quality ingredients and rich pigments.
01 · Traffic
How much traffic Farrow & Ball gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Farrow & Ball drew an estimated 1.6M visits in September 2026, up 0% on the month before and down 5% over three months.
- Worldwide#10,151of 4.5M sites · Top 1%
- In United Kingdom#369of 192K sites · Top 1%
- Building Consumables, worldwide#9of 22,981 brands · Top 1%
- Building Consumables, United Kingdom#1of 689 brands · Top 1%
1.6M
estimated visits in September
1 mo ▲ +0.3%4 mo ▼ −4.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Farrow & Ball.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Farrow & Ball holds 4.4 out of 5 on Trustpilot over 17,693 reviews, 3,032 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places Farrow & Ball in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Farrow & Ball scores 4.3 over 610 reviews.
Wallpaper Store Paint Store Paint Manufacturer Decoration and Interior Design Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Farrow & Ball sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Farrow & Ball's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Farrow & Ball in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Farrow & Ball is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Farrow & Ball runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2023 (image, text, video).
Unrivalled colour with free deliveryFarrow & Ball6 Oct 2026image
The three warm colours you should use for your next project ✨ Need help deciding on a scheme? Let us know your questions in the comments.Farrow & Ball6 Oct 2026video
Transform Your KitchenFarrow & Ball3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FARROW & BALL LIMITEDverified
Text ad21 Oct 2026FARROW & BALL LIMITEDverified
Text ad21 Oct 2026FARROW & BALL LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Farrow & Ball.
The creators who tag @farrowandball on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @farrowandball on Instagram, led by Liz Marie - Cozy Cottage Style (870K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiz Marie - Cozy Cottage Style@lizmariegalvan · 🇺🇸 US | Decoration garden diy Creator | 870K | 1.0% | 12 | Tagged @farrowandball |
06 · Competitors according to Gravity
Who Farrow & Ball competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Farrow & Ball among Building Consumables brands in United Kingdom. The closest is Little Greene, then LAB COLOUR THE WORLD, dulux.co.uk, Decorating Centre Online, COAT Paints, Lick.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Little Greenelittlegreene.us | |||||||
| LAB COLOUR THE WORLDlabcolourtheworld.com | |||||||
| dulux.co.ukdulux.co.uk | |||||||
| Decorating Centre Onlinedecoratingcentreonline.co.uk | |||||||
| COAT Paintscoatpaints.com | |||||||
| Licklick.com |
07 · Company
The company behind Farrow & Ball.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Farrow & Ball is a company based in United Kingdom, founded in 1946 according to LinkedIn, on a domain registered in February 1997. It employs about 424 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1946, per LinkedIn
- Domain registered
- 19 Feb 1997
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 424 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- farrow-ball.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Farrow & Ball
What people ask Google about Farrow & Ball.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Farrow & Ball a legit company?
According to Gravity by Benchr, Farrow & Ball is a brand based in United Kingdom: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 424 people on LinkedIn, it has 2,004,795 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Farrow & Ball reviews: is it worth it?
Customers rate Farrow & Ball 4.4 out of 5 on Trustpilot over 17,693 reviews, 3,032 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Farrow & Ball scores 4.3 over 610 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Farrow & Ball?
Farrow & Ball is a British company that creates handcrafted paints and wallpaper using high-quality ingredients and rich pigments. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Farrow & Ball promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Farrow & Ball advertises on Facebook and Instagram and on Google, where its offers often run. Check farrow-ball.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Farrow & Ball?
Farrow & Ball sells on its own website, farrow-ball.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Farrow & Ball?
Gravity by Benchr records a company based in United Kingdom, founded in 1946 according to LinkedIn, on a domain registered in 1997, with 424 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Farrow & Ball growing?
Not at the moment. Gravity by Benchr estimates about 1,565,300 visits to farrow-ball.com in September 2026, up 0% in a month and down 5% over three months. Farrow & Ball ranks #1 of 689 Building Consumables brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Farrow & Ball use?
Gravity by Benchr identifies farrow-ball.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records.
How much does Farrow & Ball spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Farrow & Ball on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in United Kingdom?
Among Building Consumables brands in United Kingdom in the Gravity by Benchr index, Farrow & Ball ranks #1 of 689 by estimated traffic. Its closest competitors on the same market are Little Greene, LAB COLOUR THE WORLD, dulux.co.uk, Decorating Centre Online, COAT Paints. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Farrow & Ball.