- Gravity
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- Elite Supps
Brand page · Health Care · Australia
Elite Supps traffic, ads & competitors 435k visits a month, 82 active Meta ads, Gravity score 584.
Elite Supps — Elite Supps is an Australian health and sports nutrition retailer that sells nutritional supplements online and operates 160+ stores Australia-wide. In September 2026 elitesupps.com.au drew an estimated 435k visits, down 30% on the month before. It ranks #4 of 2,157 Health Care brands in Australia and holds a 4.3 Trustpilot rating over 7,281 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Elite Supps is an Australian health and sports nutrition retailer that sells nutritional supplements online and operates 160+ stores Australia-wide.
01 · Traffic
Elite Supps website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Elite Supps drew an estimated 435k visits in September 2026, down 30% on the month before and down 13% over three months.
- Worldwide#27,801of 4.5m sites · Top 1%
- In Australia#540of 105k sites · Top 1%
- Health Care, worldwide#467of 105,715 brands · Top 1%
- Health Care, Australia#4of 2,157 brands · Top 1%
435k
estimated visits in September
1 mo ▼ −29.8%4 mo ▼ −12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Elite Supps reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Elite Supps holds 4.3 out of 5 on Trustpilot over 7,281 reviews, 1,169 of them in the last twelve months: 78% of customers give five stars and 10% one star. That volume places Elite Supps in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Online Marketplace Vitamin and Supplements Store Fitness and Nutrition Service Herb Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Elite Supps best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Elite Supps sells on Shopify, 76% of its catalogue in stock. The best seller is Easy Protection, at A$2.09–A$261.36, followed by Lucky Dip and OxyShred.
#1Easy ProtectionElite SuppsA$2.09–A$261.36In stock
#2Lucky DipElite SuppsA$4.90In stock
#3OxyShredElite SuppsA$79.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Elite Supps in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 81% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$55.72
- Currency
- AUD
04 · Ads
Elite Supps ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Elite Supps runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (text, video).
Achieve your Fitness Goals with Elite SupplementsElite Supplements11 Oct 2026video
23g Protein. Zero Fillers.Elite Supplements7 Oct 2026video
Nexus Halter Signature Crop Small Pastel Pink - Women's Activewear Crop TopElite Supplements5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Barva Pty Ltdverified
Text ad21 Oct 2026Barva Pty Ltdverified
Text ad21 Oct 2026Barva Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Elite Supps influencers
The creators who tag @elitesuppsaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @elitesuppsaustralia on Instagram, led by Teremoana Jnr Teremoana (22.2k followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTeremoana Jnr Teremoana@teremoana_rep · 🇦🇺 AU | Fitness sport bodybuilding Creator | 22.2k | 5.8% | 8 | Tagged @elitesuppsaustralia |
06 · Competitors according to Gravity
Elite Supps competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Elite Supps among Health Care brands in Australia. The closest is Bodybuilding.com, then Optimum Nutrition, MuscleTech, Extreme Nutrition, de.myprotein.com, bulk.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bodybuilding.combodybuilding.com | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| MuscleTechmuscletech.com | |||||||
| Extreme Nutritionextremenutritions.com | |||||||
| de.myprotein.comde.myprotein.com | |||||||
| bulk.combulk.com |
07 · Company
Who is behind Elite Supps?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Elite Supps is a company based in Hume, Australia, founded in 2005 according to LinkedIn. It employs about 191 people.
- Entity country
- 🇦🇺 Australia · Hume
- Founded
- 2005, per LinkedIn
- Status
- Operating
- Employees
- 191 on LinkedIn
- Own store
- elitesupps.com.au · Shopify · AUD
- Catalogue
- 413 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Elite Supps
What people ask Google about Elite Supps.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Elite Supps legit or a scam?
According to Gravity by Benchr, Elite Supps is a brand based in Hume, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 191 people on LinkedIn, it has 96,908 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Elite Supps reviews: is it worth it?
Customers rate Elite Supps 4.3 out of 5 on Trustpilot over 7,281 reviews, 1,169 of them in the last twelve months: 78% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Elite Supps known for?
Elite Supps is an Australian health and sports nutrition retailer that sells nutritional supplements online and operates 160+ stores Australia-wide. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Elite Supps prices: how much is it?
Elite Supps' best seller, Easy Protection, sells from A$2.09 to A$261.36 on elitesupps.com.au. 76% of the catalogue is in stock. Gravity does not track prices daily: check elitesupps.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Elite Supps have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Elite Supps advertises on Facebook and Instagram and on Google, where its offers often run. Check elitesupps.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Elite Supps?
Elite Supps sells on its own website, elitesupps.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Elite Supps?
Gravity by Benchr records a company based in Hume, Australia, founded in 2005 according to LinkedIn, with 191 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Elite Supps growing?
Not at the moment. Gravity by Benchr estimates about 435,100 visits to elitesupps.com.au in September 2026, down 30% in a month and down 13% over three months. Elite Supps ranks #4 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Elite Supps use?
Gravity by Benchr identifies elitesupps.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Elite Supps' ad budget?
Gravity by Benchr does not publish a spend figure for Elite Supps on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, Elite Supps ranks #4 of 2,157 by estimated traffic. Its closest competitors on the same market are Bodybuilding.com, Optimum Nutrition, MuscleTech, Extreme Nutrition and de.myprotein.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Elite Supps.