Brand page · Clothing · Australia
FAITHFULL: 154k visits a month, 117 active Meta ads, Gravity score 604.
FAITHFULL — Faithfull the Brand is a fashion brand that evokes a sense of summer in everyday life through thoughtfully produced designs and nostalgic nods to vintage patterns and fabrications. In September 2026 faithfullthebrand.com drew an estimated 154k visits, down 9% on the month before. It ranks #991 of 97,158 Clothing brands in Australia and holds a 2.4 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Faithfull the Brand is a fashion brand that evokes a sense of summer in everyday life through thoughtfully produced designs and nostalgic nods to vintage patterns and fabrications.
01 · Traffic
How much traffic FAITHFULL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FAITHFULL drew an estimated 154k visits in September 2026, down 9% on the month before and down 19% over three months.
- Worldwide#65,227of 4.5m sites · Top 5%
- In United States#21,481of 1.2m sites · Top 5%
- Clothing, worldwide#6,046of 459,295 brands · Top 5%
- Clothing, United States#991of 97,158 brands · Top 5%
154k
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −19.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FAITHFULL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FAITHFULL holds 2.4 out of 5 on Trustpilot over 17 reviews, 3 of them in the last twelve months: 6% of customers give five stars and 71% one star. That volume places FAITHFULL in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Swimwear Store Women's Clothing Store Fashion Accessories Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FAITHFULL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FAITHFULL sells on Shopify, 98% of its catalogue in stock. The best seller is Goldie Floral Off White Rafa Midi Dress - Final Sale, at US$56.00, followed by Del Ros Midi Dress Flor Check Cobalt and Canvas Tote Bag Natural.
#1Goldie Floral Off White Rafa Midi Dress - Final SaleFAITHFULLUS$56.00In stock
#2Del Ros Midi Dress Flor Check CobaltFAITHFULLUS$270.00In stock
#3Canvas Tote Bag NaturalFAITHFULLUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FAITHFULL in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 28% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$238.00
- Currency
- USD
04 · Ads
What FAITHFULL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FAITHFULL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
New ArrivalsFaithfull the Brand6 Oct 2026image
New ArrivalsFaithfull the Brand5 Oct 2026image
Isadora Top Luda Floral Lime - Final SaleFaithfull the Brand5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about FAITHFULL.
The creators who tag @faithfullthebrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @faithfullthebrand on Instagram, led by Fredrika Akander (165k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFredrika Akander@fakander · 🇸🇪 SE | Travel tourism exploration Creator | 165k | 1.0% | 4 | Tagged @faithfullthebrand |
06 · Competitors according to Gravity
Who FAITHFULL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FAITHFULL among Clothing brands in Australia. The closest is Mayfair and Finch, then The Self Styler, CHARCOAL, Beginning Boutique, buddylove.com, MY MUM MADE IT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mayfair and Finchmayfairandfinch.co.uk | |||||||
| The Self Stylertheselfstyler.com | |||||||
| CHARCOALcharcoalclothing.com.au | |||||||
| Beginning Boutiquebeginningboutique.com.au | |||||||
| buddylove.combuddylove.com | |||||||
| MY MUM MADE ITmymum-madeit.com |
07 · Company
The company behind FAITHFULL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FAITHFULL is a company based in Sydney, Australia, founded in 2012 according to LinkedIn, on a domain registered in November 2011. It employs about 75 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Sydney
- Founded
- 2012, per LinkedIn
- Domain registered
- 27 Nov 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 75 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- faithfullthebrand.com · Shopify · USD
- Catalogue
- 320 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FAITHFULL
What people ask Google about FAITHFULL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FAITHFULL legit or a scam?
According to Gravity by Benchr, FAITHFULL is a brand based in Sydney, Australia: its website has existed since November 2011, it sells on a Shopify store, it employs 75 people on LinkedIn, it has 1,171,688 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FAITHFULL reviews
Customers rate FAITHFULL 2.4 out of 5 on Trustpilot over 17 reviews, 3 of them in the last twelve months: 6% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FAITHFULL sell?
Faithfull the Brand is a fashion brand that evokes a sense of summer in everyday life through thoughtfully produced designs and nostalgic nods to vintage patterns and fabrications. Gravity by Benchr classifies it under Clothing, with Swimwear making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FAITHFULL expensive?
FAITHFULL's best seller, Goldie Floral Off White Rafa Midi Dress - Final Sale, sells US$56.00 on faithfullthebrand.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check faithfullthebrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FAITHFULL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FAITHFULL advertises on Facebook and Instagram, where its offers often run. Check faithfullthebrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FAITHFULL?
FAITHFULL sells on its own website, faithfullthebrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns FAITHFULL?
Gravity by Benchr records a company based in Sydney, Australia, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 75 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FAITHFULL growing?
Not at the moment. Gravity by Benchr estimates about 154,100 visits to faithfullthebrand.com in September 2026, down 9% in a month and down 19% over three months. FAITHFULL ranks #991 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FAITHFULL use?
Gravity by Benchr identifies faithfullthebrand.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FAITHFULL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FAITHFULL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, FAITHFULL ranks #991 of 97,158 by estimated traffic. Its closest competitors on the same market are Mayfair and Finch, The Self Styler, CHARCOAL, Beginning Boutique and buddylove.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FAITHFULL.