Brand page · Personal Care
Farmers traffic, ads & competitors 2.7m visits a month, 101 active Meta ads.
Farmers — Farmers is a retail store that sells fashion, beauty products, toys, beds, and homewares. In September 2026 farmers.co.nz drew an estimated 2.7m visits, down 5% on the month before. It ranks #2 of 1,332 Personal Care brands and holds a 2.7 Trustpilot rating over 366 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Farmers is a retail store that sells fashion, beauty products, toys, beds, and homewares.
01 · Traffic
Farmers website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Farmers drew an estimated 2.7m visits in September 2026, down 5% on the month before and down 5% over three months.
- Worldwide#6,530of 4.5m sites · Top 1%
- In New Zealand#22of 26.3k sites · Top 1%
- Personal Care, worldwide#200of 215,119 brands · Top 1%
- Personal Care, New Zealand#2of 1,332 brands · Top 1%
2.7m
estimated visits in September
1 mo ▼ −4.7%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Farmers reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Farmers holds 2.7 out of 5 on Trustpilot over 366 reviews, 52 of them in the last twelve months: 21% of customers give five stars and 70% one star. That volume places Farmers in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Farmers best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Farmers's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Farmers in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Farmers ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Farmers runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
FarmersFarmers8 Oct 2026image
Shop 15% off Beauty & FragranceFarmers7 Oct 2026image
FarmersFarmers7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026THE FARMERS' TRADING COMPANY LIMITEDverified
Text ad21 Oct 2026THE FARMERS' TRADING COMPANY LIMITEDverified
Text ad21 Oct 2026THE FARMERS' TRADING COMPANY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Farmers influencers
The creators who tag @farmersnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @farmersnz on Instagram, led by PELE (16.9k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPELE@pele_baby · 🇳🇿 NZ | Parenting family Creator | 16.9k | 2.0% | 7 | Tagged @farmersnz |
06 · Competitors according to Gravity
Farmers competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Farmers among Personal Care brands. The closest is MYER, then TJ Hughes Store, davidjones.com, kohls.com, jcpenney.com, studio.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MYERmyer.com.au | |||||||
| TJ Hughes Storetjhughes.co.uk | |||||||
| davidjones.comdavidjones.com | |||||||
| kohls.comkohls.com | |||||||
| jcpenney.comjcpenney.com | |||||||
| studio.co.ukstudio.co.uk |
07 · Company
Who is behind Farmers?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Farmers is an e-commerce brand, founded in 1909 according to LinkedIn, on a domain registered in April 1997. It employs about 1,391 people.
- Founded
- 1909, per LinkedIn
- Domain registered
- 23 Apr 1997
- Employees
- 1,391 on LinkedIn
- Own store
- farmers.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Farmers
What people ask Google about Farmers.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Farmers legit?
According to Gravity by Benchr, Farmers is a brand: its website has existed since April 1997, it employs 1,391 people on LinkedIn, it has 89,228 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Farmers?
Customers rate Farmers 2.7 out of 5 on Trustpilot over 366 reviews, 52 of them in the last twelve months: 21% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Farmers known for?
Farmers is a retail store that sells fashion, beauty products, toys, beds, and homewares. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Farmers discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Farmers advertises on Facebook and Instagram and on Google, where its offers often run. Check farmers.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Farmers?
Gravity by Benchr records a company, founded in 1909 according to LinkedIn, on a domain registered in 1997, with 1,391 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Farmers growing?
Not at the moment. Gravity by Benchr estimates about 2,678,900 visits to farmers.co.nz in September 2026, down 5% in a month and down 5% over three months. Farmers ranks #2 of 1,332 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Farmers' ad budget?
Gravity by Benchr does not publish a spend figure for Farmers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Farmers ranks #2 of 1,332 by estimated traffic. Its closest competitors on the same market are MYER, TJ Hughes Store, davidjones.com, kohls.com and jcpenney.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Farmers.