Brand page · Kitchen & Dining · United States
REBEL: 1.7m visits a month, 96 active Meta ads, Gravity score 492.
REBEL — REBEL is an online retailer that offers deals on open-box and overstock products in the baby gear and home space, providing savings of up to 70% off on top brands. In September 2026 fromrebel.com drew an estimated 1.7m visits, down 13% on the month before. It ranks #11 of 25,135 Kitchen & Dining brands in United States and holds a 3.9 Trustpilot rating over 1,119 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Kitchen & Dining brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
REBEL is an online retailer that offers deals on open-box and overstock products in the baby gear and home space, providing savings of up to 70% off on top brands.
01 · Traffic
How much traffic REBEL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
REBEL drew an estimated 1.7m visits in September 2026, down 13% on the month before and up 5% over three months.
- Worldwide#9,501of 4.5m sites · Top 1%
- In United States#3,171of 1.2m sites · Top 1%
- Kitchen & Dining, worldwide#156of 145,612 brands · Top 1%
- Kitchen & Dining, United States#11of 25,135 brands · Top 1%
1.7m
estimated visits in September
1 mo ▼ −13.3%4 mo ▲ +5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about REBEL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
REBEL holds 3.9 out of 5 on Trustpilot over 1,119 reviews, 520 of them in the last twelve months: 68% of customers give five stars and 19% one star. That volume places REBEL in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What REBEL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
REBEL sells on Shopify, 14% of its catalogue in stock. The best seller is Hassle-Free Returns + Shipping Protection, at US$0.50–US$190.00, followed by Hassle-Free Returns + Shipping Protection and Support.
Hassle-Free Returns + Shipping ProtectionREBELUS$0.50–US$190.00In stock
Hassle-Free Returns + Shipping ProtectionREBELUS$0.50–US$190.00In stock
SupportREBELUS$2.00–US$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places REBEL in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 8% of the catalogue
- In stock
- 14%
- Upper price quartile
- US$104.99
- Currency
- USD
04 · Ads
What REBEL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
REBEL runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since February 2026 (image, text, video).
Up to 70% off!FromRebel14 Oct 2026image
Up to 70% offFromRebel13 Oct 2026image
Up to 70% off!FromRebel7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rebelstork U.S.A., Inc.verified
Text ad20 Oct 2026Rebelstork U.S.A., Inc.verified
Image ad20 Oct 2026Rebelstork U.S.A., Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about REBEL.
The creators who tag @fromrebel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fromrebel on Instagram, led by Serena Ventures (46.9k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSerena Ventures@serena.ventures · 🇺🇸 US | Entrepreneurship startups Creator | 46.9k | 2.3% | 2 | Tagged @fromrebel |
06 · Competitors according to Gravity
Who REBEL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for REBEL among Kitchen & Dining brands in United States. The closest is bugaboo.com, then uppababy.com, cybex-online.com, Baby Trend, Nuna, Artsana USA, Inc. (Chicco).
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bugaboo.combugaboo.com | |||||||
| uppababy.comuppababy.com | |||||||
| cybex-online.comcybex-online.com | |||||||
| Baby Trendbabytrend.com | |||||||
| Nunanunababy.com | |||||||
| Artsana USA, Inc. (Chicco)chiccousa.com |
07 · Company
The company behind REBEL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
REBEL is a company based in Kannapolis, United States, founded in 2019 according to LinkedIn, on a domain registered in June 2024. It employs about 83 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Kannapolis
- Founded
- 2019, per LinkedIn
- Domain registered
- 28 Jun 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 83 on LinkedIn · 51-200
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fromrebel.com · Shopify · USD
- Catalogue
- 291 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about REBEL
What people ask Google about REBEL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is REBEL legit?
According to Gravity by Benchr, REBEL is a brand based in Kannapolis, United States: its website has existed since June 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 83 people on LinkedIn, it has 249,203 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
REBEL reviews: is it worth it?
Customers rate REBEL 3.9 out of 5 on Trustpilot over 1,119 reviews, 520 of them in the last twelve months: 68% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does REBEL sell?
REBEL is an online retailer that offers deals on open-box and overstock products in the baby gear and home space, providing savings of up to 70% off on top brands. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
REBEL prices: how much is it?
REBEL's best seller, Hassle-Free Returns + Shipping Protection, sells from US$0.50 to US$190.00 on fromrebel.com. 14% of the catalogue is in stock. Gravity does not track prices daily: check fromrebel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does REBEL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: REBEL advertises on Facebook and Instagram and on Google, where its offers often run. Check fromrebel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy REBEL?
REBEL sells on its own website, fromrebel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns REBEL?
Gravity by Benchr records a company based in Kannapolis, United States, founded in 2019 according to LinkedIn, on a domain registered in 2024, with 83 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is REBEL growing?
Yes. Gravity by Benchr estimates about 1,691,400 visits to fromrebel.com in September 2026, down 13% in a month and up 5% over three months. REBEL ranks #11 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does REBEL use?
Gravity by Benchr identifies fromrebel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does REBEL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for REBEL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, REBEL ranks #11 of 25,135 by estimated traffic. Its closest competitors on the same market are bugaboo.com, uppababy.com, cybex-online.com, Baby Trend and Nuna. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with REBEL.