1. Gravity
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  3. Health & Beauty
  4. Personal Care
  5. Gisou

Brand page · Personal Care · Netherlands

Gisou Top 1% worldwide Top 1% in the Netherlands Top 1% in Personal Care Top 1% in Personal Care in the Netherlands
gisou.com·🇳🇱 Amsterdam, Netherlands· Shopify·Since 2000

Gisou traffic, ads & competitors 338k visits a month, 449 active Meta ads, Gravity score 650.

Gisou — Gisou EU is a haircare brand that sells honey-infused beauty products inspired by a six-generation beekeeping heritage, using ingredients from the Mirsalehi Bee Garden. In September 2026 gisou.com drew an estimated 338k visits, up 8% on the month before. It ranks #229 of 33,626 Personal Care brands in the Netherlands and holds a 3.5 Trustpilot rating over 1,560 reviews.

gisou.com@gisou 2.3mLinkedIn 59.1kTrustpilot 3.5Meta Ad Library 449

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
338k
+8% vs. August 2026
Instagram followers
2.3m
3,843 posts · @gisou
Trustpilot
3.5
1,560 reviews · 287 in 12 months
Meta ads
449
active · on Google since 2023
Products
95%
in stock · 83 collections
Rank in the United States
#229
of 33,626 in Personal Care
LinkedIn
59.1k
followers · 185 employees
Earned media value
€1.6m
per month, Instagram

Gravity score

650/ 1000 · 10 of 10 indicators rated
Brand Power686
Momentum490
Performance776

Percentiles within 50 peers: Personal Care brands in the Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Gisou EU is a haircare brand that sells honey-infused beauty products inspired by a six-generation beekeeping heritage, using ingredients from the Mirsalehi Bee Garden.

01 · Traffic

Gisou website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Gisou drew an estimated 338k visits in September 2026, up 8% on the month before and up 3% over three months.

  • Worldwide#34,015of 4.5m sites · Top 1%
  • In United States#11,057of 1.2m sites · Top 1%
  • Personal Care, worldwide#1,407of 215,119 brands · Top 1%
  • Personal Care, United States#229of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

338k

estimated visits in September

1 mo ▲ +7.5%4 mo ▲ +3.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Gisou reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Gisou holds 3.5 out of 5 on Trustpilot over 1,560 reviews, 287 of them in the last twelve months: 72% of customers give five stars and 22% one star. That volume places Gisou in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.5TrustScore · 1,560 reviews · 287 in 12 months
Top 10% review volume
5 ★72%
4 ★4%
3 ★1%
2 ★2%
1 ★22%

Health and Beauty Shop Hair Product Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Gisou best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gisou sells on Shopify, 95% of its catalogue in stock. The best seller is Honey Infused Hair Oil, at €24.00–€40.00, followed by Honey Infused Lip Oil and Honey Gloss Ceramide Therapy Hair Mask.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care57%
Cosmetics39%
Towels2%
Bundles2%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care97%
Bundles2%
Linens & Bedding2%

The dominant category places Gisou in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
100% of the catalogue
In stock
95%
Upper price quartile
US$63.84
Currency
EUR

05 · Influencers

Gisou influencers

The creators who tag @gisou on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @gisou on Instagram, led by BelleBox (140k followers, 0.3% engagement).

Influencersaccounts tagging @gisou · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBelleBox@belleboxbg · 🇧🇬 BGBeauty cosmetics skincare Creator140k0.3%13Tagged @gisou
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Gisou competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Gisou among Personal Care brands in the Netherlands. The closest is OUAI, then Moroccanoil, Briogeo, Davines, Umberto Giannini, Herbal Essences.

CompetitorsPersonal Care · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
OUAItheouai.com
Moroccanoilmoroccanoil.com
Briogeobriogeohair.com
Davinesus.davines.com
Umberto Gianniniumbertogiannini.com
Herbal Essencesherbalessences.com
Competitors Gravity finds for Gisou. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Gisou with OUAI

07 · Company

Who is behind Gisou?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Gisou is a company based in Amsterdam, Netherlands, founded in 2015 according to LinkedIn, on a domain registered in February 2000. It employs about 185 people and is listed at early_stage_venture stage.

Legal entityGravity index, Nov 2026
Entity country
🇳🇱 Netherlands · Amsterdam
Founded
2015, per LinkedIn
Domain registered
8 Feb 2000
Status
closed
Employees
185 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Early stage venture · last deal: series b
DistributionGravity index, Nov 2026
Own store
gisou.com · Shopify · EUR
Catalogue
83 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Gisou

What people ask Google about Gisou.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Gisou a legit company?

According to Gravity by Benchr, Gisou is a brand based in Amsterdam, Netherlands: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 185 people on LinkedIn, it has 2,267,028 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Gisou?

Customers rate Gisou 3.5 out of 5 on Trustpilot over 1,560 reviews, 287 of them in the last twelve months: 72% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Gisou?

Gisou EU is a haircare brand that sells honey-infused beauty products inspired by a six-generation beekeeping heritage, using ingredients from the Mirsalehi Bee Garden. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Gisou prices: how much is it?

Gisou's best seller, Honey Infused Hair Oil, sells from €24.00 to €40.00 on gisou.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check gisou.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Gisou discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Gisou advertises on Facebook and Instagram and on Google, where its offers often run. Check gisou.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Gisou?

Gisou sells on its own website, gisou.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Gisou?

Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2015 according to LinkedIn, on a domain registered in 2000, with 185 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Gisou growing?

Yes. Gravity by Benchr estimates about 338,400 visits to gisou.com in September 2026, up 8% in a month and up 3% over three months. Gisou ranks #229 of 33,626 Personal Care brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Gisou use?

Gravity by Benchr identifies gisou.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Gisou's ad budget?

Gravity by Benchr does not publish a spend figure for Gisou on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the Netherlands?

Among Personal Care brands in the Netherlands in the Gravity by Benchr index, Gisou ranks #229 of 33,626 by estimated traffic. Its closest competitors on the same market are OUAI, Moroccanoil, Briogeo, Davines and Umberto Giannini. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gisou.