Brand page · Personal Care · Australia
HAIRHOUSE: 545k visits a month, 336 active Meta ads.
HAIRHOUSE — HAIRHOUSE is an Australian hair products retail chain offering professional haircare products, styling tools, and salon services alongside men's grooming products and piercing services. In September 2026 hairhouse.com.au drew an estimated 545k visits, down 10% on the month before. It ranks #8 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
HAIRHOUSE is an Australian hair products retail chain offering professional haircare products, styling tools, and salon services alongside men's grooming products and piercing services.
01 · Traffic
How much traffic HAIRHOUSE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HAIRHOUSE drew an estimated 545k visits in September 2026, down 10% on the month before and down 10% over three months.
- Worldwide#23,219of 4.5m sites · Top 1%
- In Australia#434of 105k sites · Top 1%
- Personal Care, worldwide#869of 215,119 brands · Top 1%
- Personal Care, Australia#8of 6,103 brands · Top 1%
545k
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −9.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HAIRHOUSE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HAIRHOUSE holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Hair Product Store Hair Salon
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HAIRHOUSE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HAIRHOUSE sells on Shopify, 87% of its catalogue in stock. The best seller is Round up in support of Ovarian Cancer Australia, at A$0.01, followed by Genesis Serum Anti-Chute Fortifiant 90ml and Leave-In Mask 50ml.
#1Round up in support of Ovarian Cancer AustraliaHAIRHOUSEA$0.01In stock
#2Genesis Serum Anti-Chute Fortifiant 90mlHAIRHOUSEA$102.00In stock
#3Leave-In Mask 50mlHAIRHOUSEA$114.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HAIRHOUSE in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 26% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$44.60
- Currency
- AUD
04 · Ads
What HAIRHOUSE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HAIRHOUSE runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
Save 20% on Curious Grace Limited EditionHairhouse Australia7 Oct 2026video
New here. Only here.Hairhouse Australia7 Oct 2026video
Free gift? Yes please!Hairhouse Australia6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026THE HAIRHOUSE WAREHOUSE PTY. LTD.verified
Text ad21 Oct 2026THE HAIRHOUSE WAREHOUSE PTY. LTD.verified
Text ad21 Oct 2026THE HAIRHOUSE WAREHOUSE PTY. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HAIRHOUSE.
The creators who tag @hairhouseaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hairhouseaustralia on Instagram, led by Hairhouse Knox (12.5k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHairhouse Knox@hairhouseknox · 🇦🇺 AU | Beauty cosmetics skincare Creator | 12.5k | 0.0% | 7 | Tagged @hairhouseaustralia |
06 · Competitors according to Gravity
Who HAIRHOUSE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HAIRHOUSE among Personal Care brands in Australia. The closest is chi.com, then BaBylissPRO, Remington, Man For Himself, Pete & Pedro, Uppercut Deluxe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| chi.comchi.com | |||||||
| BaBylissPRObabylisspro.com | |||||||
| Remingtonremington-europe.com | |||||||
| Man For Himselfmanforhimself.com | |||||||
| Pete & Pedropeteandpedro.com | |||||||
| Uppercut Deluxeuppercutdeluxe.com |
07 · Company
The company behind HAIRHOUSE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HAIRHOUSE is a company based in Australia, founded in 1992 according to LinkedIn. It employs about 609 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1992, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 609 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hairhouse.com.au · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HAIRHOUSE
What people ask Google about HAIRHOUSE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HAIRHOUSE a legit company?
According to Gravity by Benchr, HAIRHOUSE is a brand based in Australia: it sells on a Shopify store, it employs 609 people on LinkedIn, it has 64,806 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does HAIRHOUSE sell?
HAIRHOUSE is an Australian hair products retail chain offering professional haircare products, styling tools, and salon services alongside men's grooming products and piercing services. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HAIRHOUSE prices: how much is it?
HAIRHOUSE's best seller, Round up in support of Ovarian Cancer Australia, sells A$0.01 on hairhouse.com.au. 87% of the catalogue is in stock. Gravity does not track prices daily: check hairhouse.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HAIRHOUSE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HAIRHOUSE advertises on Facebook and Instagram and on Google, where its offers often run. Check hairhouse.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HAIRHOUSE?
HAIRHOUSE sells on its own website, hairhouse.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns HAIRHOUSE?
Gravity by Benchr records a company based in Australia, founded in 1992 according to LinkedIn, with 609 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HAIRHOUSE growing?
Not at the moment. Gravity by Benchr estimates about 545,000 visits to hairhouse.com.au in September 2026, down 10% in a month and down 10% over three months. HAIRHOUSE ranks #8 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HAIRHOUSE use?
Gravity by Benchr identifies hairhouse.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
How much does HAIRHOUSE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HAIRHOUSE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, HAIRHOUSE ranks #8 of 6,103 by estimated traffic. Its closest competitors on the same market are chi.com, BaBylissPRO, Remington, Man For Himself and Pete & Pedro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HAIRHOUSE.