Brand page · Personal Care · United States
Half Magic: 154k visits a month, 46 active Meta ads, Gravity score 590.
Half Magic — Half Magic is a vegan, cruelty-free makeup line created by award-winning makeup artist Donni Davy from HBO's Euphoria. The brand offers makeup products including eyeshadows, lip gems, and other beauty items with bold pigments and multidimensional shimmers. In September 2026 halfmagicbeauty.com drew an estimated 154k visits, down 4% on the month before. It ranks #533 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Half Magic is a vegan, cruelty-free makeup line created by award-winning makeup artist Donni Davy from HBO's Euphoria. The brand offers makeup products including eyeshadows, lip gems, and other beauty items with bold pigments and multidimensional shimmers.
01 · Traffic
How much traffic Half Magic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Half Magic drew an estimated 154k visits in September 2026, down 4% on the month before and down 10% over three months.
- Worldwide#65,087of 4.5m sites · Top 5%
- In United States#21,435of 1.2m sites · Top 5%
- Personal Care, worldwide#3,085of 215,119 brands · Top 5%
- Personal Care, United States#533of 33,626 brands · Top 5%
154k
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Half Magic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Half Magic holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Half Magic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Half Magic sells on Shopify, 85% of its catalogue in stock. The best seller is EYESHADOW SINGLES | BLUSHING LIZARD, at US$15.00, followed by SPARKLESTIK EYE CRAYON and GLITTERPUCK.
#1EYESHADOW SINGLES | BLUSHING LIZARDHalf MagicUS$15.00In stock
#2SPARKLESTIK EYE CRAYONHalf MagicUS$26.00In stock
#3GLITTERPUCKHalf MagicUS$32.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Half Magic in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 97% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$26.50
- Currency
- USD
04 · Ads
What Half Magic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Half Magic runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
YOUR EUPHORIC ERA, NOW 20% OFFHalf Magic Beauty6 Oct 2026image
VIRAL EYESHADOW - Blushing LizardHalf Magic Beauty5 Oct 2026video
VIRAL EYESHADOW - Blushing LizardHalf Magic Beauty5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rules Beauty LLCverified
Text ad20 Oct 2026Rules Beauty LLCverified
Text ad20 Oct 2026Rules Beauty LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Half Magic.
The creators who tag @halfmagicbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @halfmagicbeauty on Instagram, led by Princess Kamilah Lindsey (19.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPrincess Kamilah Lindsey@kamilahlindsey · 🇺🇸 US | Beauty cosmetics skincare Creator | 19.6k | 0.3% | 18 | Tagged @halfmagicbeauty |
06 · Competitors according to Gravity
Who Half Magic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Half Magic among Personal Care brands in United States. The closest is rem beauty, then Thrive Causemetics, Rituel de Fille, Milk Makeup, The Lip Bar, catrice.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rem beautyrembeauty.com | |||||||
| Thrive Causemeticsthrivecausemetics.com | |||||||
| Rituel de Filleritueldefille.com | |||||||
| Milk Makeupmilkmakeup.com | |||||||
| The Lip Barthelipbar.com | |||||||
| catrice.eucatrice.eu |
07 · Company
The company behind Half Magic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Half Magic is a company based in West Hollywood, United States, founded in 2022 according to LinkedIn, on a domain registered in March 2021. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · West Hollywood
- Founded
- 2022, per LinkedIn
- Domain registered
- 1 Mar 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- halfmagicbeauty.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Half Magic
What people ask Google about Half Magic.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Half Magic legit?
According to Gravity by Benchr, Half Magic is a brand based in West Hollywood, United States: its website has existed since March 2021, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 281,431 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Half Magic known for?
Half Magic is a vegan, cruelty-free makeup line created by award-winning makeup artist Donni Davy from HBO's Euphoria. The brand offers makeup products including eyeshadows, lip gems, and other beauty items with bold pigments and multidimensional shimmers. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Half Magic cost?
Half Magic's best seller, EYESHADOW SINGLES | BLUSHING LIZARD, sells US$15.00 on halfmagicbeauty.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check halfmagicbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Half Magic have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Half Magic advertises on Facebook and Instagram and on Google, where its offers often run. Check halfmagicbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Half Magic?
Half Magic sells on its own website, halfmagicbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Half Magic?
Gravity by Benchr records a company based in West Hollywood, United States, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Half Magic growing?
Not at the moment. Gravity by Benchr estimates about 154,400 visits to halfmagicbeauty.com in September 2026, down 4% in a month and down 10% over three months. Half Magic ranks #533 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Half Magic use?
Gravity by Benchr identifies halfmagicbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Half Magic spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Half Magic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Half Magic ranks #533 of 33,626 by estimated traffic. Its closest competitors on the same market are rem beauty, Thrive Causemetics, Rituel de Fille, Milk Makeup and The Lip Bar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Half Magic.