Brand page · Personal Care · United States
Milk Makeup: 129K visits a month, 236 active Meta ads, Gravity score 540.
Milk Makeup — Milk Makeup is a clean, cruelty-free, vegan skincare and makeup brand that creates beauty products with good ingredients. In September 2026 milkmakeup.com drew an estimated 129K visits, down 38% on the month before. It ranks #630 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Milk Makeup is a clean, cruelty-free, vegan skincare and makeup brand that creates beauty products with good ingredients.
01 · Traffic
How much traffic Milk Makeup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milk Makeup drew an estimated 129K visits in September 2026, down 38% on the month before and down 45% over three months.
- Worldwide#75,561of 4.5M sites · Top 5%
- In United States#24,942of 1.2M sites · Top 5%
- Personal Care, worldwide#3,632of 215,119 brands · Top 5%
- Personal Care, United States#630of 33,626 brands · Top 5%
129K
estimated visits in September
1 mo ▼ −38.3%4 mo ▼ −45.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Milk Makeup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milk Makeup holds 2.3 out of 5 on Trustpilot over 9 reviews, 1 of them in the last twelve months: 22% of customers give five stars and 78% one star.
Cosmetics Store Cosmetics Industry Beauty Product Supplier Cosmetic Products Manufacturer Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Milk Makeup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Milk Makeup sells on Shopify, 95% of its catalogue in stock. The best seller is Cooling Water Jelly Tint, at US$26.00, followed by Hydro Grip Hydrating Primer and Hydro Grip Hydrating Setting Spray.
#1Cooling Water Jelly TintMilk MakeupUS$26.00In stock
#2Hydro Grip Hydrating PrimerMilk MakeupUS$20.00–US$38.00In stock
#3Hydro Grip Hydrating Setting SprayMilk MakeupUS$24.00–US$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Milk Makeup in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 90% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What Milk Makeup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milk Makeup runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2023 (image, text, video).
No-mirror makeup that lasts 8hrs. Chi uses NEW Line + Fill in Extra and High Light in Glitzed. Try them for yourself.Milk Makeup7 Oct 2026video
Fall makeup that's fast + lasts. 5 minutes is all you need for a look that lasts all day. Made with skin-loving ingredients.Milk Makeup7 Oct 2026video
#AD Mom life doesn’t always leave me extra time to get ready, so I’m all about products that make my routine quick, easy AND last through thMilk Makeup6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Milk Makeup LLCverified
Text ad20 Oct 2026Milk Makeup LLCverified
Text ad20 Oct 2026Milk Makeup LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Milk Makeup.
The creators who tag @milkmakeup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milkmakeup on Instagram, led by 𝕽𝖆𝖕𝖍𝖎𝖊 (161K followers, 8.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕽𝖆𝖕𝖍𝖎𝖊@raphaelamua · INTL | Beauty cosmetics skincare Creator | 161K | 8.5% | 11 | Tagged @milkmakeup |
06 · Competitors according to Gravity
Who Milk Makeup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milk Makeup among Personal Care brands in United States. The closest is rem beauty, then smashbox.com, e.l.f. Cosmetics, Thrive Causemetics, toofaced.com, Tarte Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rem beautyrembeauty.com | |||||||
| smashbox.comsmashbox.com | |||||||
| e.l.f. Cosmeticselfcosmetics.co.uk | |||||||
| Thrive Causemeticsthrivecausemetics.com | |||||||
| toofaced.comtoofaced.com | |||||||
| Tarte Cosmeticstartecosmetics.com |
07 · Company
The company behind Milk Makeup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milk Makeup is a company based in New York, United States, on a domain registered in July 2013. It employs about 570 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 16 Jul 2013
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 570 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milkmakeup.com · Shopify · USD
- Catalogue
- 74 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milk Makeup
What people ask Google about Milk Makeup.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milk Makeup legit?
According to Gravity by Benchr, Milk Makeup is a brand based in New York, United States: its website has existed since July 2013, it sells on a Shopify store, it employs 570 people on LinkedIn, it has 2,734,612 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Milk Makeup known for?
Milk Makeup is a clean, cruelty-free, vegan skincare and makeup brand that creates beauty products with good ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Milk Makeup prices: how much is it?
Milk Makeup's best seller, Cooling Water Jelly Tint, sells US$26.00 on milkmakeup.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check milkmakeup.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Milk Makeup promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Milk Makeup advertises on Facebook and Instagram and on Google, where its offers often run. Check milkmakeup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Milk Makeup?
Milk Makeup sells on its own website, milkmakeup.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Milk Makeup?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2013, with 570 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Milk Makeup doing well?
Not at the moment. Gravity by Benchr estimates about 129,100 visits to milkmakeup.com in September 2026, down 38% in a month and down 45% over three months. Milk Makeup ranks #630 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Milk Makeup use?
Gravity by Benchr identifies milkmakeup.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Milk Makeup's ad budget?
Gravity by Benchr does not publish a spend figure for Milk Makeup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Milk Makeup ranks #630 of 33,626 by estimated traffic. Its closest competitors on the same market are rem beauty, smashbox.com, e.l.f. Cosmetics, Thrive Causemetics, toofaced.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milk Makeup.